The following excerpt, from the article Disappointed by the ROI of social media? Set a 'giving' budget, was written by Jay Palter, social media strategist and speaker, and published on The Globe and Mail. For more information on why it's important to reciprocate social media attention and another way you can accomplish the task, view the full article.
If you’re like most people that are active on social media, you’re probably paying more attention to how many retweets you get, and how often what you share is liked on LinkedIn or Facebook than you do to how often you are doing these things yourself. You’re probably thinking of all the ways you can use your social media accounts to promote your business and its products and services and drive traffic to your website.
In social media, we promote ourselves by promoting others. We attract attention to ourselves by shining a light on others.
Try this. Set a “giving budget” for your social media activities and actually identify some goals. How many “likes” do you want to give each week? How many times do you want to comment? If you’re connected to your clients on social networks, you should be setting a giving budget specifically for them.
Here are some easy ways to focus on giving more to your social networks:
1. Use lists and share content. Track influencers and clients using Twitter lists and Google+ circles, then try to share something from those people every day.
2. Pay some attention. Invest some time and mental energy each week to review the feeds (Twitter, Google+, LinkedIn, etc.) of your key influencers and clients and look for opportunities to comment and engage. People will take notice and reciprocate if you are consistently paying them attention.
3. Give credit where it’s due. When you share anything, mention the source. Say you discover a great article shared by a contact on LinkedIn and you tweet it, you should give that person credit on Twitter with a mention.
4. Like and comment thoughtfully. It’s easy to click ‘like’ on articles shared to Facebook, but take the extra time to read/scan what’s being shared and add a meaningful comment. “Great post” is a nice thought, but trying to be more thoughtful is a better investment.