Department store chain Bloomingdale’s asked consumers to help style blogger Danielle Bernstein for Fashion Week live on Instagram to encourage comments and participation with the retailer on the photo-sharing social media platform.
During the event on Feb. 5, fans could vote on items of clothing as Bloomingdale’s posted photos, contributing to We Wore What blogger Ms. Bernstein’s final look. Through this event, Bloomingdale’s was able to encourage participation and comments from its followers on social media, and generate traffic due to the blogger’s following.
“With New York Fashion Week taking place just blocks from our 59th Street flagship, we wanted to bring the excitement of one of fashion’s biggest events to all of our fans and followers in an innovative, exciting, and interactive way,” said Anne Keating,senior vice president of public relations, special events, and corporate philanthropy at Bloomingdale’s. ”The live styling activation invited both access and, more importantly, participation from our fans along with Danielle’s.
“Our followers are passionate about our brand, and highly engaged with all of our social media channels,” she said. “They were equally excited about the opportunity to dress Danielle for an event where fashion takes center stage in pieces from the world’s best closet, Bloomingdale’s.”
Check out the exact steps Bloomingdale's followed to create the successful event by reading the full article.
Bring The Concept to Your College Store:
How can you host a similar promotion? Easy! Use this idea to interact with your students and get feedback on your newest apparel line. While you probably don't have access to a famous blogger, you do have fashionable students who would be more than happy to participate.
Here's what you have to do: Look for an outgoing student who's willing to promote the concept to their friends and get them involved; that way you're guaranteed to have participants. The Greek community, your school's fashion department or even your student employees would be a great place to start. You could even host a content to determine who the lucky student will be and reward them with the final outfit created by their peers at the end.
Once you have a candidate, your social media fans will do the rest. Post 3 options for each piece of apparel to your social pages to determine the final outfit your model will wear. Think shirts, pants, jewelry and accessories. Then, ask your followers to vote for their favorite of each. You can do this all in one day, or span it out over a week. Not only will this strategy advertise what you have to offer, but also get students talking about your apparel! Once all of the items are selected, reveal the final outfit on your student model! You could even create a short video showing her thoughts on the look. The possibilities are endless!
This event is perfect to host in the upcoming months as you receive new seasonal clothing and merchandise. What do you think? Would you consider hosting a promotion like this? Tell us what you think in the comments section below.