College Store Stories

University Co-op Sees “Hook ‘em Horns” go Global

It’s recently been added as a viable Scrabble term (along with chillax and frenemy, by the way). “Selfie” is clearly not going anywhere, either as a word or a phenomenon — and on Facebook and other social sharing sites, selfies are pretty much de rigueur. It’s no surprise, then, to see college stores incorporating them into an online dialogue with their fans and followers. And the results can be epic. See how the University Co-op used this trend to inspire an exciting contest:

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West Chester, Belmont Boost Book Sales with Dorm Delivery

Students are so busy during move-in week that they feel they barely have enough time to make it to the bookstore to pick up books. Some schools are bringing more students to their bookstore by in turn bringing the books to them:

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College Corner Coffee & Books Throws Pies, Targets Cancer

Would your employees be willing to “get pied” for a great cause? Last week, the staff of College Corner Coffee & Books in Alma, Mich. volunteered their faces for target practice for a pie-throwing event to raise money and awareness for Relay for Life of Gratiot County. Find out what happened:

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Wingate U. Bookstore Gets Creative

Wingate University Bookstore is transitioning to a new location, and had some excess inventory. They creatively found a way to turn what seemed like a problem into an opportunity. Read more:

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Chemeketa Community College Sees Boost in ebook, Rental Sales

For Chemeketa Community College in Salem, Ore., a few slips of paper meant big increases in ebook and rental sales. See how:

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URI Bookstore Welcomes Freshmen with Great Prizes

Want a fun way to welcome incoming freshmen? Why not give them the chance to win great prizes? The staff at the URI Bookstore opened their doors and made the newcomers feel right at home by holding a raffle during Freshman Orientation. Read more:

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A Video is Worth a Million Words

On the “a picture is worth a thousand words” scale, where does video rank? Well, according to Dr. James McQuivey of Forrester Research, just one minute of video is worth about 1.8 million words. How can you use video to connect with your customers? Here are a few examples from other college stores:

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Textbook Brokers – Murfreesboro Adds Apparel

Despite exclusively selling textbooks in the past, Textbook Brokers – Murfreesboro saw an opportunity to get people into their store another way. Now, in addition to textbooks, Textbook Brokers – Murfreesboro is an official merchandiser of Middle Tennessee State University’s Blue Raider Athletics. See how they introduced the new merchandise:

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Beaver Bookstore Goes Global, Greener

American River College’s Beaver Bookstore tries to stay trendy without breaking the bank for themselves or their students. That’s why partnering with Unique Batik seemed like an obvious choice, after bookstore representatives met the fair-trade apparel and accessory group at this year’s CAMEX in Dallas. Now, Beaver Bookstore shoppers can pick up headwear, scarves, tops, bottoms, bags and more, all produced by individuals and small groups in Guatemala, Ghana, Thailand and Pakistan.

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Star Spangled Bookstores

How will you celebrate the 4th of July this year? Whether you spend the day enjoying BBQ, setting off fireworks or overloading on watermelon and Popsicles, we hope you have a safe and fun holiday. Before you head off for the long weekend, though, check out how your fellow college stores are showing their patriotic pride with sales or events inspired by the red, white and blue:

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