College Store Stories

The ISU Bookstore Gives the GIFT of Great Service

To better serve a variety of on-campus customers as well as those from their surrounding community, the staff at the Iowa State University Bookstore implemented a store-wide customer service initiative. Find out why their GIFT program has been a success for the last three years (and how it can work for your store):

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UC Davis Stores’ Late Night Shopping Event Turns Into an On-Campus Party

Instead of appealing to students on their own time, UC Davis Stores marketed to students on their terms by hosting a late night sales event during rush. Read about what they did and how this event led to lines that wrapped around the building:

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9 Ways to Keep the Back-to-School Rush Going

While some of you may be breathing a sigh of relief that rush is over, you still want to see great sales in the slower months to come. Here are nine easy ways to keep your customers coming in the door, all year round:

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Centralia College Drives Facebook Engagement with Guessing Contest

Some banks, fairs and parties ask guests to guess how many jellybeans fill a jar. Centralia College Bookstore asked students to guess how many rental returns filled their store room.

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University of St. Thomas Breaks Boundaries with Mobile POS

With the added convenience of online shopping and the prevalence of mobile devices among students, it’s no wonder online orders have become a major source of sales for college stores everywhere. That means college stores not only need to invest in a strong eCommerce solution, but also a streamlined fulfillment strategy. One easy way to achieve these results is by freeing your staff from traditional roles with mobile technology.

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UVU Heats up Buyback Marketing with Hot Cocoa

Making sure students on campus are informed of important buyback dates, locations and other information is imperative to the buy’s success, but is also a challenge for many campuses. Utah Valley University Bookstore found a way to make sure students went out of their way to pick up promotional materials with a sweet treat.

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2015 in Review: Our Top 10 Store Stories

As we wind down the year, we wanted to celebrate the content that keeps our subscribers coming back for more. Here are the top 10 store stories we published from 2015, in case you missed them or just want to check them out again!

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The Phoenix Bookstore Schmoozes with Students

Reaching out to new and returning students on a regular basis is vital to the success of any college store. After all, if your students aren’t fully aware of all you have to offer or the important role you play as part of the campus community, they may choose to shop elsewhere. Schmoozefest, a yearly event sponsored by the University Union at the University of Wisconsin-Green Bay, welcomes students back to campus with free food and gift bags — and The Phoenix Bookstore makes sure they are involved in the festivities.

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14 Bookstore Moments During the Most Wonderful Time of the Year

Some grinches out there may disagree about the most wonderful time of the year part, but we’re definitely heading into one of the busiest times! Most college stores will be able to relate to these 14 events that just happen to happen when it’s time to haul out the holly:

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[Video] The University of Central Missouri Unveils Their New Bookstore

The University of Central Missouri opened up their new bookstore in August. Inside, you’ll get to hear from the store Director himself, Charlie Rutt, who gives us a behind-the-scenes look at his new building:

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