College Store Stories

Chemeketa Community College Sees Boost in ebook, Rental Sales

For Chemeketa Community College in Salem, Ore., a few slips of paper meant big increases in ebook and rental sales. See how:

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URI Bookstore Welcomes Freshmen with Great Prizes

Want a fun way to welcome incoming freshmen? Why not give them the chance to win great prizes? The staff at the URI Bookstore opened their doors and made the newcomers feel right at home by holding a raffle during Freshman Orientation. Read more:

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A Video is Worth a Million Words

On the “a picture is worth a thousand words” scale, where does video rank? Well, according to Dr. James McQuivey of Forrester Research, just one minute of video is worth about 1.8 million words. How can you use video to connect with your customers? Here are a few examples from other college stores:

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Textbook Brokers – Murfreesboro Adds Apparel

Despite exclusively selling textbooks in the past, Textbook Brokers – Murfreesboro saw an opportunity to get people into their store another way. Now, in addition to textbooks, Textbook Brokers – Murfreesboro is an official merchandiser of Middle Tennessee State University’s Blue Raider Athletics. See how they introduced the new merchandise:

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Beaver Bookstore Goes Global, Greener

American River College’s Beaver Bookstore tries to stay trendy without breaking the bank for themselves or their students. That’s why partnering with Unique Batik seemed like an obvious choice, after bookstore representatives met the fair-trade apparel and accessory group at this year’s CAMEX in Dallas. Now, Beaver Bookstore shoppers can pick up headwear, scarves, tops, bottoms, bags and more, all produced by individuals and small groups in Guatemala, Ghana, Thailand and Pakistan.

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Star Spangled Bookstores

How will you celebrate the 4th of July this year? Whether you spend the day enjoying BBQ, setting off fireworks or overloading on watermelon and Popsicles, we hope you have a safe and fun holiday. Before you head off for the long weekend, though, check out how your fellow college stores are showing their patriotic pride with sales or events inspired by the red, white and blue:

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Brew Up a Break from Inventory – Winner Announced!

We asked college stores to submit pictures of their inventory-taking efforts. Now it’s time to reward one lucky winner with a coffee-themed prize (that includes a Starbucks gift card!) Want to find out who won? Read on:

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Hawk’s Hub Hands Out Smiles

Hawk’s Hub is off to a bright start with their new rental program. They kicked off their first semester of offering rentals by giving students neon smiley-face stickers, with the text “I rented books today!” The idea behind the rental stickers came to Ruccia when she was thinking about how to reach out to the student population. One of the challenges was that the program was starting in the summer, when the campus is much less crowded. Find out how the students responded:

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Kirkwood Bookstore Helps out Habitat for Humanity

How do you make a visible difference in your community? How about by volunteering to do some manual labor? On May 28, the staff of the Kirkwood Bookstore and EagleTech spent a day in the sun working with Habitat for Humanity. This was the second year that the stores reached out to their staff and students, and got them involved in restoring flood-damaged homes. Find out how they made a real difference:

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The Blue Colt Bookstore Switches Gears During Buyback

Buyback can be a tense time for everyone, so why not switch gears and make it a little more fun? The Blue Colt Bookstore did just that when they decided to offer their students a chance to win one of eight retro-styled bicycles, just for coming in and selling back their textbooks. Find out how they got the wheels spinning:

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