Social Media

Increase Facebook Reach with One Easy Step

Facebook’s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight. Now, a new change to Facebook’s News Feed algorithm means brands will have greater reach than ever. Find out how you can take advantage of this new feature in one easy step:

Read More


Instagram Could Equal Insta-Money for Retailers

Instagram users are overwhelmingly young, wealthy and female, according to a recent study. About 58 percent use the service every day, which means the service is growing faster than any other major mobile app or social network, including Twitter and YouTube. And, most important for Instagram’s future revenue potential, hundreds of the world’s top brands are using Instagram to generate a lot of interest — and presumably, sales — from users. See how your store can take advantage of Instagram’s captive audience by employing some of the same strategies:

Read More


Add More Personality to Your Tweets

As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking. New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets. Take a look at some tips:

Read More


3 Ways College Stores Are Using Visual Storytelling on Facebook

A picture is worth a thousand words – especially on social media. We searched Facebook to show you how college stores successfully achieve some of the visual storytelling tips that experts recommend to all retailers. Check it out!

Read More


The Best Brands on Vine – And How You Can Be One of Them

Six seconds may seem like a short time. But a six-second Vine video can add a lot of punch to a brand’s social engagement. Twitter’s Vine, a short video-sharing service launched early last year, quickly gained steam with social media users. Slowly but surely, the same can be said for major brands. Check out how a few brands on Vine are capturing people’s attention by taking advantage of one of the hottest new social tools and how your store can, too:

Read More


Create Brand Evangelists from the Inside

Social media is being expanded beyond the social media specialist to every employee in a company. What is driving this change? One reason is that corporate messages don’t resonate as well with customers as comments from their friends do. Thus, turning to employees to talk about their personal experiences working with the company helps to provide legitimacy to posts about the company, as well as significantly increase the scale of the company’s social outreach. So how can you go about turning your workforce into brand evangelists? Find out:

Read More


3 Tactics to Initiate a Conversation on Social Media

Getting students to interact with your store via social media is no easy task. We’ve listed several strategies for sparking social engagement and taken one a step further by including ways your store can take action. Take a look:

Read More


For This Iconic Bookstore, Digital Isn’t Just a Footnote

Strand Books is the sole survivor of “book row,” a section of New York City’s 4th Avenue that once housed nearly 50 bookstores. So how has Strand (founded in 1927) managed to stay afloat — and thrive — in a world of podcasts and ebooks? The answer is simple: By embracing social. Although the article focuses on this trade book legend, the lessons they offer can easily be applied to collegiate retail. Take a look:

Read More


4 Ways To Encourage Your Customers To Instagram Their Experience

Instagram has brought about a new type of Influencer, the photo sharing Influencer. And through their shares, they are influencing the decisions of their friends. As a business you have to learn how to tap into that and encourage that behavior. After all, people are already sharing their experiences, good and bad online. Instagram, because of the visual nature, is very powerful. Here’s how to make your local business more Instagram-able:

Read More


Emerging Social Media Marketing Trends for 2014

A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are some major social media marketing trends to look out for in 2014:

Read More