Social Media

Create Brand Evangelists from the Inside

Social media is being expanded beyond the social media specialist to every employee in a company. What is driving this change? One reason is that corporate messages don’t resonate as well with customers as comments from their friends do. Thus, turning to employees to talk about their personal experiences working with the company helps to provide legitimacy to posts about the company, as well as significantly increase the scale of the company’s social outreach. So how can you go about turning your workforce into brand evangelists? Find out:

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3 Tactics to Initiate a Conversation on Social Media

Getting students to interact with your store via social media is no easy task. We’ve listed several strategies for sparking social engagement and taken one a step further by including ways your store can take action. Take a look:

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For This Iconic Bookstore, Digital Isn’t Just a Footnote

Strand Books is the sole survivor of “book row,” a section of New York City’s 4th Avenue that once housed nearly 50 bookstores. So how has Strand (founded in 1927) managed to stay afloat — and thrive — in a world of podcasts and ebooks? The answer is simple: By embracing social. Although the article focuses on this trade book legend, the lessons they offer can easily be applied to collegiate retail. Take a look:

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4 Ways To Encourage Your Customers To Instagram Their Experience

Instagram has brought about a new type of Influencer, the photo sharing Influencer. And through their shares, they are influencing the decisions of their friends. As a business you have to learn how to tap into that and encourage that behavior. After all, people are already sharing their experiences, good and bad online. Instagram, because of the visual nature, is very powerful. Here’s how to make your local business more Instagram-able:

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Emerging Social Media Marketing Trends for 2014

A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are some major social media marketing trends to look out for in 2014:

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Twitter Tracks Shoppers’ Holiday Habits

As retailers decide how to spend their last-minute ad dollars, Twitter is sending the message that its ads are a must buy for the big holiday shopping season. The social site conducted a survey that revealed its users turn to the platform to find sales and research products. Plus, users are more likely to spend more money. Take a look at the findings:

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Social Media Idea Swap Recap

We recently hosted our first Social Media Idea Swap, an interactive call where college stores of all sizes could share their most successful ideas! If you missed it, here’s your chance to catch up on all the good information. Watch it here:

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How To Hang Onto Every Fan And Follower

By now, most small business owners understand that they can’t afford to ignore this important marketing channel. But once you’ve built up a fan base of social media followers, the often-ignored dilemma is, how do you keep them?

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Social Media Idea Swap: Last Call to Register

There’s still time to register! The Social Media Idea Swap kicks off this Thursday, November 14 at 12:00 CST. Three moderators from college stores will start the session by telling …

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Hashtag Strategies To Boost Brand Awareness

Hashtags aren’t just for Twitter. They’re now used across the social networks, including Facebook, Google+ and Instagram. Used correctly, hashtags can be a powerful tool for enhancing brand awareness and engaging online audiences. Don’t know where to start? Try these strategies.

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