Social Media

Social Snapping: How Brands are Embracing SnapChat

Photo messaging application Snapchat has becoming a growing force with brands. Combined with the rapid advancement of mobile technology, the continuous growth of app updates such as stories and text editing features are giving brands more opportunity and creative room to develop engaging campaigns. From hosting giveaways to providing behind-the-scenes footage, here are a few brands that are making their mark as social snappers and how you can use their ideas in your store:

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Facebook Revamps Pages

Facebook has announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they’re looking for. The new design, which is set to start rolling out in the near future, simplifies navigation and readability, making your job easier. Take a look at all the details:

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The Pinterest Metrics Every Brand Should Track

It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy. Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales. Take a look at how you can measure this information using key Pinterest analytics:

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A New Way to Keep Tabs on Competitors

Finding the time to complete daily tasks can sometimes be a challenge. So how do you manage those other important functions such as scouting the competition? Let others do it for you! Take a look at a new app that makes it easy to keep an eye on what the bookstore down the street is doing this week:

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Increase Facebook Reach with One Easy Step

Facebook’s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight. Now, a new change to Facebook’s News Feed algorithm means brands will have greater reach than ever. Find out how you can take advantage of this new feature in one easy step:

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Instagram Could Equal Insta-Money for Retailers

Instagram users are overwhelmingly young, wealthy and female, according to a recent study. About 58 percent use the service every day, which means the service is growing faster than any other major mobile app or social network, including Twitter and YouTube. And, most important for Instagram’s future revenue potential, hundreds of the world’s top brands are using Instagram to generate a lot of interest — and presumably, sales — from users. See how your store can take advantage of Instagram’s captive audience by employing some of the same strategies:

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Add More Personality to Your Tweets

As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking. New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets. Take a look at some tips:

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3 Ways College Stores Are Using Visual Storytelling on Facebook

A picture is worth a thousand words – especially on social media. We searched Facebook to show you how college stores successfully achieve some of the visual storytelling tips that experts recommend to all retailers. Check it out!

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The Best Brands on Vine – And How You Can Be One of Them

Six seconds may seem like a short time. But a six-second Vine video can add a lot of punch to a brand’s social engagement. Twitter’s Vine, a short video-sharing service launched early last year, quickly gained steam with social media users. Slowly but surely, the same can be said for major brands. Check out how a few brands on Vine are capturing people’s attention by taking advantage of one of the hottest new social tools and how your store can, too:

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Create Brand Evangelists from the Inside

Social media is being expanded beyond the social media specialist to every employee in a company. What is driving this change? One reason is that corporate messages don’t resonate as well with customers as comments from their friends do. Thus, turning to employees to talk about their personal experiences working with the company helps to provide legitimacy to posts about the company, as well as significantly increase the scale of the company’s social outreach. So how can you go about turning your workforce into brand evangelists? Find out:

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