Social Media

Easy Ideas for Facebook Engagement

Thinking of creative ways to get students to interact on Facebook isn’t easy. So, we’ve compiled a list of quick strategies you can implement to encourage fan and follower engagement. Check it out:

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Use Facebook to Monitor the Competition

In our close-knit industry, it’s important to take a look at what other stores are doing in order to benchmark your own success and source new ideas. Facebook is currently testing a new way that you can do just that. With the new Pages to Watch feature, page owners can keep tabs on competing pages. See how it works:

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Newest 2013 Social Media Trends Identified

Global Market Research provider Mintel has identified new trends in online consumer marketplace behavior gleaned from high-level research into the strategies employed by Fortune 500 companies across the US. While these strategies are implemented by big brands, there’s no reason you can’t apply their ideas to your own store. Take a look:

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Pinterest Announces Promoted Pins

Pinterest announces it’s going to begin experimenting with paid advertising on it’s popular platform. Take a look at what that means for retailers as well as users:

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UMBC Bookstore Boosts Twitter Following with Friday the 13th Contest

Friday the 13th gets a bad rap as being an unlucky day. But, that wasn’t the case at the University of Maryland – Baltimore County this year. Students had the opportunity to compete in a Twitter-based scavenger hunt; a search that led two very lucky winners to a secret location where they were awarded a special prize. Check out the exciting results:

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The Newest Way to Gain Interaction on Instagram

The newest way brands are using Instagram is for scavenger hunts! Heineken debuted the idea for an adult crowd, given their target audience, but there’s no reason you couldn’t tailor it to your store with a theme that suits your campus. Check it out!

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The FREE Social Media Tools Your Store Needs

Listening to what your customers, competitors, critics and supporters are saying about you is essential in today’s marketplace. But, it’s not an easy endeavor. Check out our top seven choices for social media tools that can simplify your store’s efforts.

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For Stores, Email Still Beats Pants Off Social

The following excerpt is from an article written by Sarah Mahoney and published on MediaPost. Mahoney describes why its essential that your store implement an omni-channel approach to marketing that still includes …

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Facebook Announces Big Rule Changes for Contests and Promotions

The following excerpt, from the article Facebook Announces New Rule Changes for Contests and Promotions, was written by Alex Sobal, Inbound Marketing Assistant for Weidert Group, and published on SocialMediaToday.com. Below he explains the …

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Reward Pinterest Followers with Exclusive Access

The following excerpt, from the article Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag, was written by Lisa Lacy and published on Clickz.com. Lacy describes a unique campaign that the store implemented to …

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