Social Media

Share and Be Shared

What’s the best way to thank someone for online support? Reciprocity! When you get an online shoutout, whether it’s on Facebook, Twitter, Pinterest or any other platform, make an effort to return the favor. Your generosity will be rewarded. Read on for some suggestions:

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Why Pictures Get the Point Across

Businesses understand that consumer reviews are integral to online shopping, but as social and mobile have evolved, the way opinion and experiences are shared have become multidimensional. Word-of-mouth is no longer just about words. Photos are an integral part of the social media experience and have raised the stakes for how the word-of-mouth spreads. To capitalize on the potential of photos, here are four easy tips to get started:

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Marketing to Millennials: What Works?

Millennials are the college retailer’s target market—so how do you market to them successfully? This diverse group already has a reputation for being too savvy to be sentimental and entirely immune to more traditional methods of advertising engagement. Recently, a panel was held specifically to discuss the media habits of this influential generation and to help shed some light on the subject. Here are some of the highlights from the discussion:

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3 Easy Tips to Take the Hassle out of Hashtags

When does a hashtag help you? More importantly, how can overusing it restrict your visibility? It can be difficult to figure out how liberally you should use this powerful little character. Read on for some useful tips to help the hashtag work for you:

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Winning Fans and Followers

“How to Win Friends and Influence People” by Dale Carnegie has sold 15 million copies worldwide since its publication in 1936. Despite the fact that it’s been in print for over 70 years, many of Carnegie’s recommendations remain entirely relevant today. How do Carnegie’s tenets apply in an internet-driven age? Read on to find out:

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Bigger Isn’t Always Better When Posting

Is there an overall rule to what length a post should be? The 140 character limit for Twitter may seem like a clear guideline, but does it mean you should aim for as close to the max as possible? The answer may surprise you:

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10 Social Media Tips for 2014 and Beyond

You probably have an account on at least one social media platform by this point– but are you optimizing your output? Here are some basic rules for exercising your social media muscles in the most effective way possible:

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Why Customer Feedback Is a Pot of Gold

No one relishes reading negative reviews about their business or employees. However, encouraging comments and paying attention to them is a vital part of improving your retail strategy. By addressing the areas that need work, and responding to customer’s concerns in a timely fashion, you will present your store as willing to engage in a two-way conversation. Find out why this is so important:

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4 Important Actions for Twitter’s New Profile Design

Twitter’s redesigned profile pages are available to anyone who pushes a button to pull the trigger. Their new look is reminiscent of Facebook with a newly dominant top-third banner and left-side headshot overlooking a three-column spread. That means your store needs to make some big changes to your page. Check out how to prepare:

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10 Vital Mobile Marketing Facts and Statistics For 2014

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Take a look at some other staggering statistics that prove why you need a mobile presence:

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