Social Media

For Stores, Email Still Beats Pants Off Social

The following excerpt is from an article written by Sarah Mahoney and published on MediaPost. Mahoney describes why its essential that your store implement an omni-channel approach to marketing that still includes …

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Facebook Announces Big Rule Changes for Contests and Promotions

The following excerpt, from the article Facebook Announces New Rule Changes for Contests and Promotions, was written by Alex Sobal, Inbound Marketing Assistant for Weidert Group, and published on SocialMediaToday.com. Below he explains the …

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Reward Pinterest Followers with Exclusive Access

The following excerpt, from the article Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag, was written by Lisa Lacy and published on Clickz.com. Lacy describes a unique campaign that the store implemented to …

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Crowdsourcing is a Success at Panola College Store

Social media is opening the lines of communication between business and consumer and allowing for a whole new form of interaction. So, it’s no surprise that crowdsourcing, or soliciting feedback from a group of people to solve a problem or develop an idea, is taking off like wildfire in the world of retail. Read up on how Panola College has used crowdsourcing to increase sales and move inventory:

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Flock-to-Unlock Twitter Campaign Increases Revenue and Social Engagement

The following excerpt, from the article Increasing Interactivity: Hollister engages its core market across digital experiences, was written by Karen M. Kroll and published on NRF’s Stores. Kroll describes a recent promotion implemented by …

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The Perils of Social Media Holdout

The following excerpt is from an article written by Clara Shih, CEO & Founder of Hearsay Social. and Lisa Shalett, Managing Director and Head of Brand Marketing & Digital Strategy at Goldman …

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Creative Ideas for How to Use Facebook Photo Comments

The following article, 7 Creative Ideas for How to Use Facebook Photo Comments, was written by Matthew Peneycad and published on SocialMediaToday.com. Peneycad came up with some great ideas for using Facebook’s newest …

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Pinterest to Introduce Pin Recommendations Based on Web Tracking

The following excerpt is from the article In Tracking Users, Pinterest Lays Groundwork for Ad Business, written by Cotton Delo and published on AdAge.com. Below, Delo discusses new developments from Pinterest that open …

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Wichita State University Bookstore Achieves Viral Success with Video

College stores are developing new marketing strategies to grab their audience’s attention. For example, Wichita State University Bookstore has been exploring the effectiveness of broadcasting their message through video. Check out their latest viral success:

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Creative Ways to Connect With Customers on Facebook

The following excerpt, from the article 8 Creative Ways to Connect With Customers on Facebook, was written by Scott Gerber, founder of Young Entrepreneur Council, and published on Mashable.com. Below, we’ve chosen four suggestions that …

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