Retail Trends

Is Your Store “Clienteling?”

Amid all the retail angst about how smartphones are shocking the shopper ecosystem with trends like showrooming and webrooming, there’s a more hopeful buzzword on the horizon: Clienteling.
A new report from PwC describes it as using every mobile and digital advantage possible to arm sales associates, enabling them to create a personalized shopping experience that’s at least as satisfying as shopping online. Check out how your store should be accomplishing this new trend:

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Benefits of Being a Socially Responsible Brand

How do we as business leaders distinguish ourselves? The key is to understand how our brands can provide solutions to problems as well as to communities. Consumers are looking for brands with a social mission and many college stores already have one, as a portion (if not all) of their revenue is reinvested back into the institution. If that’s the case at your store, be sure to let that point shine in your marketing efforts. Take a look at several reasons why it’s so important:

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How the Least-Loyal Generation is Shaping Retail

Companies marketing to millennials have found doing business with this generation is no easy feat. New survey data from Pew Research Center may offer some insight into why: These consumers are markedly different than previous generations. Their unique preferences present a challenge for companies looking to secure a place in the shopping baskets of America’s next big spenders. Take a look at how your store can best reach this diverse demographic:

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Why Mobile is Central to Omnichannel Customers

The following excerpt is from an article written by Pradeep Aradhya and published on MobileCommerceDaily.com. Aradhya offers some great advice on your how store can go omnichannel and why its so essential to …

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As Millennials Get Nostalgic, So Do Brands

The following excerpt is from an article written by Lauren Katz and published on RetailCustomerExperience.com. Read Katz’s account on one of the latest retail trends below then check out her full …

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What is the Future of Retail?

Everyone’s talking about the future of retail. But what do all the buzz words really mean? Take a look at two predictions for the future of our industry then explore how we can help you achieve them today:

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October 2015: The End of the Swipe-and-Sign Credit Card

Beginning later next year, you will stop signing those credit card receipts. Instead, you will insert your card into a slot and enter a PIN number, just like people do in much of the rest of the world. The U.S. is the last major market to still use the old-fashioned signature system, and it’s a big reason why almost half the world’s credit card fraud happens in America, despite the country being home to about a quarter of all credit card transactions. Check out what the updates mean for your store and how you can prepare:

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Bye, Black Friday?

Black Friday might be the most hyped (and most frenzied) shopping day of the year, but newly released data suggest discount hunters may well find better deals on Presidents Day from the comfort of their own laptops. Find out what type of deals retailers are offering most often to see how you can take advantage of this sales opportunity in the future:

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Retailers Readying for Barcode’s Successor?

Traditional barcodes have certainly served the retail industry well, but technology has advanced considerably since 1974 and our little striped friend could use an update. Not only are they visually unattractive, they use up valuable space on packaging and take too long for clerks and consumers to find and scan during checkout — not to mention the ever-present risk of unscrupulous shoppers swapping barcodes in order to be charged less for expensive products. See what could be the next evolution of this technology and what it means for your store:

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Connecting with the Next Generation of Shoppers

Most American teens want to be famous — and most of them believe that someday they will be, a top Adidas U.S. executive said Wednesday. That’s why brands such as Adidas are engaging with the next generation of shoppers by helping them feel famous, if only for a day. Although your store probably can’t connect students with celebrities or mirror these examples exactly, you can use them as inspiration for smaller-scale initiatives on campus. Take a look:

For instance, inviting a design class at a local high school to create a new t-shirt logo for your school could be a great way to interact with future customers; not to mention earn the loyalty of their parents, who can spread a positive message about your store in the community and are likely to purchase the finalized product. Take a look at Maheshwari’s detailed account below to spark additional ideas:

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