Retail Trends

How Important Is Omni-Channel Right Now?

What does it take to become an omni-channel retailer? While it’s certainly something that your store should consider for the near future, this concept is still evolving for customers and retailers alike. See how it applies to your store:

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4 Reasons Why Shopping in a Store Will Never Go Away

For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local retail shops. But why? Find out what brick-and-mortar shoppers prefer about the experience so you can emphasize it in your own store and gain their loyalty:

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Make a Big Impact with a Small Design Budget

For independent retailers, standing out from the competition is the key to survival. But when you do not have the budget to compete with big brand counterparts, leaving your mark is not always easy, especially when it comes to following the latest trends in store and retail design. As customers become harder to please, and increasingly desensitized to what they see at retail, indie retailers need to think of new and exciting ways to capture passing footfall. Here are some techniques that stores of any size, and with just about any budget, can invest in to transform their brick-and-mortar store.

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Traditional Merchandising in the Age of Self-Service

In the days before nearly everyone had a computer on a desk and a smartphone in a pocket, one of the key goals of merchandising was to provide as much information as possible about a particular product and attempt to answer whatever questions might occur in the customer’s mind. Today, it’s safe to assume that in many cases shoppers already have a fair amount of information before they even enter the store. So, how should you adapt your merchandising strategy? Read on to find out!

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Make Buyback an Event

Students often have mixed feelings about buyback. They hear all sorts of things from their friends about buyback, and their peers often pass on incorrect information simply because they don’t understand how buyback works. Students worry they won’t get a lot back for their books. They don’t know why some books get rejected. They imagine long lines. Maybe they heard about grumpy buyback buyers. The best way to win over your customer is to make buyback easy and fun. Make buyback an event for students! Find out how:

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Every Day is a Holiday

While the theme of the day in question may range from silly to serious, from bizarre to boring, these “holidays” give you an instant occasion to celebrate and to promote an event or product specific to your store. Check out three upcoming dates your store can take advantage of:

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Busting Millenial Myths

It can be difficult to pinpoint exactly what drives the spending habits of the millennial generation. Contrary to many widely-held stereotypes, these consumers are more loyal than we may give them credit for. In order to gain that loyalty, however, you have to understand what it is they value. Take a look at today’s article, where we bust some myths about this all-important demographic:

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Meet the Millennials: How to Connect with Your Target Audience

The challenge for any brand is to determine what is relevant for the Millennial audience. There are 79 million Millennials in the United States that have different tastes, desires and goals. Trying to find the commonalities may be difficult, but there are some underlying themes that can be leveraged. Explore the core beliefs, trends and interests that define this generation to gain insight on how to better connect with them:

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3 Ways to Create a Better Shopping Experience with Data

In a recent case study (MassMutual’s Customer-Led Marketing Revamp) by Direct Marketing News, the VP of consumer experience marketing at MassMutual Retirement Services, Kris Gates, said “The only thing that you can do to differentiate yourself with now is service and experience.” One of the best ways you can improve these areas is by taking a detailed look at your data and using it to enhance your customer experience. Check out three ways you can accomplish this task, and how the MBS System can help:

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Is Your Store “Clienteling?”

Amid all the retail angst about how smartphones are shocking the shopper ecosystem with trends like showrooming and webrooming, there’s a more hopeful buzzword on the horizon: Clienteling.
A new report from PwC describes it as using every mobile and digital advantage possible to arm sales associates, enabling them to create a personalized shopping experience that’s at least as satisfying as shopping online. Check out how your store should be accomplishing this new trend:

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