Retail Trends

College Stores Have the Edge With Millennial Marketing

Teen retailers need to go back to school – literally – and take a lesson from the one segment of retailing that is successfully winning over teen consumers: college and university stores. There are more than 3,000 stores serving US colleges, universities and schools, according to the National Association of College Stores, selling everything from textbooks to college-themed clothing, accessories and gift items – even skateboards. College stores create an individualized shopping experience that is unique to the university’s culture and brand – and to the kinds of students they attract. Find out what your store is doing right:

Read More


5 Tips to Boost Sales with Store Signage

You’ve given a lot of thought to how merchandise is displayed in your store, but it’s important to give your signs just as much attention. The customer’s first interaction with you happens before they even set foot in your store! It’s important to make that first impression as favorable as possible by keeping your signage up to date and well-maintained. Here are some tips for how to make your signs work for you:

Read More


Native Advertising in a College Market

Millennials have already garnered a reputation for being extremely savvy when it comes to advertising and marketing. They definitely don’t want to be hit over the head with your message — so how do you generate interest about your store and the products you have to offer without obviously trying to do so? It’s all about tailoring content to their interests and personalizing your message. One way to do this, without sacrificing sincerity, is native advertising. Find out how you can use this strategy in your store:

Read More


How Important Is Omni-Channel Right Now?

What does it take to become an omni-channel retailer? While it’s certainly something that your store should consider for the near future, this concept is still evolving for customers and retailers alike. See how it applies to your store:

Read More


4 Reasons Why Shopping in a Store Will Never Go Away

For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local retail shops. But why? Find out what brick-and-mortar shoppers prefer about the experience so you can emphasize it in your own store and gain their loyalty:

Read More


Make a Big Impact with a Small Design Budget

For independent retailers, standing out from the competition is the key to survival. But when you do not have the budget to compete with big brand counterparts, leaving your mark is not always easy, especially when it comes to following the latest trends in store and retail design. As customers become harder to please, and increasingly desensitized to what they see at retail, indie retailers need to think of new and exciting ways to capture passing footfall. Here are some techniques that stores of any size, and with just about any budget, can invest in to transform their brick-and-mortar store.

Read More


Traditional Merchandising in the Age of Self-Service

In the days before nearly everyone had a computer on a desk and a smartphone in a pocket, one of the key goals of merchandising was to provide as much information as possible about a particular product and attempt to answer whatever questions might occur in the customer’s mind. Today, it’s safe to assume that in many cases shoppers already have a fair amount of information before they even enter the store. So, how should you adapt your merchandising strategy? Read on to find out!

Read More


Make Buyback an Event

Students often have mixed feelings about buyback. They hear all sorts of things from their friends about buyback, and their peers often pass on incorrect information simply because they don’t understand how buyback works. Students worry they won’t get a lot back for their books. They don’t know why some books get rejected. They imagine long lines. Maybe they heard about grumpy buyback buyers. The best way to win over your customer is to make buyback easy and fun. Make buyback an event for students! Find out how:

Read More


Every Day is a Holiday

While the theme of the day in question may range from silly to serious, from bizarre to boring, these “holidays” give you an instant occasion to celebrate and to promote an event or product specific to your store. Check out three upcoming dates your store can take advantage of:

Read More


Busting Millenial Myths

It can be difficult to pinpoint exactly what drives the spending habits of the millennial generation. Contrary to many widely-held stereotypes, these consumers are more loyal than we may give them credit for. In order to gain that loyalty, however, you have to understand what it is they value. Take a look at today’s article, where we bust some myths about this all-important demographic:

Read More