Retail Trends

Busting Millenial Myths

It can be difficult to pinpoint exactly what drives the spending habits of the millennial generation. Contrary to many widely-held stereotypes, these consumers are more loyal than we may give them credit for. In order to gain that loyalty, however, you have to understand what it is they value. Take a look at today’s article, where we bust some myths about this all-important demographic:

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Meet the Millennials: How to Connect with Your Target Audience

The challenge for any brand is to determine what is relevant for the Millennial audience. There are 79 million Millennials in the United States that have different tastes, desires and goals. Trying to find the commonalities may be difficult, but there are some underlying themes that can be leveraged. Explore the core beliefs, trends and interests that define this generation to gain insight on how to better connect with them:

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3 Ways to Create a Better Shopping Experience with Data

In a recent case study (MassMutual’s Customer-Led Marketing Revamp) by Direct Marketing News, the VP of consumer experience marketing at MassMutual Retirement Services, Kris Gates, said “The only thing that you can do to differentiate yourself with now is service and experience.” One of the best ways you can improve these areas is by taking a detailed look at your data and using it to enhance your customer experience. Check out three ways you can accomplish this task, and how the MBS System can help:

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Is Your Store “Clienteling?”

Amid all the retail angst about how smartphones are shocking the shopper ecosystem with trends like showrooming and webrooming, there’s a more hopeful buzzword on the horizon: Clienteling.
A new report from PwC describes it as using every mobile and digital advantage possible to arm sales associates, enabling them to create a personalized shopping experience that’s at least as satisfying as shopping online. Check out how your store should be accomplishing this new trend:

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Benefits of Being a Socially Responsible Brand

How do we as business leaders distinguish ourselves? The key is to understand how our brands can provide solutions to problems as well as to communities. Consumers are looking for brands with a social mission and many college stores already have one, as a portion (if not all) of their revenue is reinvested back into the institution. If that’s the case at your store, be sure to let that point shine in your marketing efforts. Take a look at several reasons why it’s so important:

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How the Least-Loyal Generation is Shaping Retail

Companies marketing to millennials have found doing business with this generation is no easy feat. New survey data from Pew Research Center may offer some insight into why: These consumers are markedly different than previous generations. Their unique preferences present a challenge for companies looking to secure a place in the shopping baskets of America’s next big spenders. Take a look at how your store can best reach this diverse demographic:

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Why Mobile is Central to Omnichannel Customers

The following excerpt is from an article written by Pradeep Aradhya and published on MobileCommerceDaily.com. Aradhya offers some great advice on your how store can go omnichannel and why its so essential to …

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As Millennials Get Nostalgic, So Do Brands

The following excerpt is from an article written by Lauren Katz and published on RetailCustomerExperience.com. Read Katz’s account on one of the latest retail trends below then check out her full …

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What is the Future of Retail?

Everyone’s talking about the future of retail. But what do all the buzz words really mean? Take a look at two predictions for the future of our industry then explore how we can help you achieve them today:

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October 2015: The End of the Swipe-and-Sign Credit Card

Beginning later next year, you will stop signing those credit card receipts. Instead, you will insert your card into a slot and enter a PIN number, just like people do in much of the rest of the world. The U.S. is the last major market to still use the old-fashioned signature system, and it’s a big reason why almost half the world’s credit card fraud happens in America, despite the country being home to about a quarter of all credit card transactions. Check out what the updates mean for your store and how you can prepare:

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