Retail Trends

5 Instagram Marketing Tips

When it comes to marketing to your students, Instagram may actually be one of the best tools in your social media arsenal. It’s popular with college students, it’s easy to make a big impression with little effort and the images you create lend themselves well to re-purposing on other channels. Here are a few tips to help you maximize your IG impact:

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Make Your Event Unforgettable

When it’s time to plan an event for your store, it’s important to choose one that your students will enjoy, but one that will also promote your store and everything you have to offer. That’s why we give you a new, completely free marketing plan every month — and to help you use our plans more effectively, here are a few things to keep in mind:

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Three Ideas Worth Stealing For Your Bookstore

Sometimes, having the best idea to implement at your store is a matter of knowing where to look. Check out these great retail trends that can work at your store:

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Why Pinterest is Perfect for Small Businesses

With 66 million monthly users, Pinterest is a platform to seriously consider when it comes to reaching your students and the rest of your community. Here are a few reasons why Pinterest makes sense for small businesses (and college stores!):

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6 Tips for Surviving Rush

For many retailers, the holiday season is their busiest, and tends to wind down by or around the beginning of January. For college stores, however, there isn’t just one busy time of year. Here are a few tips to help you make it through the most hectic days:

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A Psychological Approach to Pricing

When it comes to your pricing strategy, is psychology a factor? Maybe it should be! Find out how certain numbers and their placement on your signage may impact your customers’ purchasing decisions:

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Holiday Marketing Tips from Social Media Pros

What should you post to encourage plenty of interaction during the holiday season? Asking your customers to fill you in about their favorite holiday foods or annual traditions can be a great way to get a conversation started. Here are some more tips from some social media professionals:

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Boost Sales in Early 2015

You’ve probably come up with some great sales and events to get students in your store during this holiday season, but what about in January and beyond? Here are some timely tips to help you boost sales in the new year.

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A Head of Lettuce and a College Kiosk

Lettuce. College rental kiosks. MBS Wholesale Rep Rob Heller connects these two very different things in his latest post. Find out how:

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ISU Cross-Promotes like Crazy on inSite

From binders art supplies, Iowa State University Bookstore cross-merchandises on their website and sees big results. See how you can, too:

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