Retail Trends

Free WiFi Helps In-Store Sales

According to a recent study from Acquity Group, half of all smartphone owners would feel more confident making a major purchase if they had the ability to use free in-store WiFi to research their purchase. Find out why and learn how college stores specifically can increase transparency during students’ in-store shopping experience.

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UC-Davis Stores Team Up with an Unlikely Ally

The staff members at UC Davis Stores are launching a huge initiative this week, according to director Jason Lorgan. That should come as no surprise to those who know the staff well; they have a reputation for being innovative and are always up for trying something new. The other party involved, however, might leave you a little shocked. That’s because it’s Amazon. Find out why:

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What Customers Want From Retailers and How to Deliver

Customers preferences are rapidly changing and your store needs to adapt to their desires in order to succeed. Check out some of the top requests from customers and what you can do to integrate them into your store.

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The Government Shutdown’s Impact on Retail Spending

The government shutdown this week marks the first time that a shutdown has happened in 17 years and will impact many areas, including retail. Although the individuals affected by the shutdown may not be considered your traditional audience, they could well be alumni or even the parents of your students, causing an indirect effect on your sales. Read up on how you should respond:

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3 Ways to Prepare for the Holiday Selling Season

The “Black Friday” of collegiate retail typically occurs during the back-to-school season. But, who says your store can’t make a killing during the holiday season, too? We’ve listed five things your store should be thinking about now, in order to drive attract shoppers looking for gifts later.

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Go Mobile or Kiss Future Students Goodbye

Nearly 70 percent of college-bound high school students look at college websites on mobile devices, according to a recent national study of 2,000 juniors and seniors. Take a look at how two institutions are using this information to create a mobile-first strategy and why your school and your store should do the same:

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Retailers Tap into College Student Market: How Your Store Can Benefit

Retailers are increasingly organizing tradeshow-like events that allow them to gain exposure to the college student market. Your store, on the other hand, already has a direct line to this audience, so why not tap into the trend and be the one to host such an event? Read on to learn more about what they entail and how they can earn you extra sales!

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3 Ways to Increase Sales via SMS

Students are on their cell phones 24/7. So, what better way to connect with them than via text messaging? Take a look at three easy ways you can integrate SMS marketing.

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Bizarre Ways to Build Raving Fans

The following excerpt is from an article written by Mike Michalowicz, CEO of Provendus Group, and published on AMEX’s Open Forum. Michalowicz suggests unique, but effective, ways to grab your customers’ attention and build …

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