Retail Trends

Can E-commerce Platforms Help Drive In-store Sales?

To absolutely no one’s surprise, it looks like America’s online shopping obsession will continue unabated. Read on to find out why if you haven’t considered taking your business online, now may be the time to give it some thought.

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Marketing to Millennials: What Works?

Millennials are the college retailer’s target market—so how do you market to them successfully? This diverse group already has a reputation for being too savvy to be sentimental and entirely immune to more traditional methods of advertising engagement. Recently, a panel was held specifically to discuss the media habits of this influential generation and to help shed some light on the subject. Here are some of the highlights from the discussion:

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How to Avoid Common Retail Pitfalls

Successful retail requires balancing what you have to offer with what your customers want, and can sometimes feel like a never-ending process. However, focusing your strategy around some essential areas will help you avoid some very common mistakes that other retailers may be making. Find out what areas may need some attention:

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Would a Customer Loyalty Program Work For Your Store?

The students who shop at your store may feel like a captive audience, but that doesn’t mean you should downplay their value as loyal customers. Why not reward them for their loyalty with a program that allows them to accumulate points towards a future purchase? Learn why this is such a valuable tool:

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College Stores Have the Edge With Millennial Marketing

Teen retailers need to go back to school – literally – and take a lesson from the one segment of retailing that is successfully winning over teen consumers: college and university stores. There are more than 3,000 stores serving US colleges, universities and schools, according to the National Association of College Stores, selling everything from textbooks to college-themed clothing, accessories and gift items – even skateboards. College stores create an individualized shopping experience that is unique to the university’s culture and brand – and to the kinds of students they attract. Find out what your store is doing right:

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5 Tips to Boost Sales with Store Signage

You’ve given a lot of thought to how merchandise is displayed in your store, but it’s important to give your signs just as much attention. The customer’s first interaction with you happens before they even set foot in your store! It’s important to make that first impression as favorable as possible by keeping your signage up to date and well-maintained. Here are some tips for how to make your signs work for you:

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Native Advertising in a College Market

Millennials have already garnered a reputation for being extremely savvy when it comes to advertising and marketing. They definitely don’t want to be hit over the head with your message — so how do you generate interest about your store and the products you have to offer without obviously trying to do so? It’s all about tailoring content to their interests and personalizing your message. One way to do this, without sacrificing sincerity, is native advertising. Find out how you can use this strategy in your store:

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How Important Is Omni-Channel Right Now?

What does it take to become an omni-channel retailer? While it’s certainly something that your store should consider for the near future, this concept is still evolving for customers and retailers alike. See how it applies to your store:

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4 Reasons Why Shopping in a Store Will Never Go Away

For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local retail shops. But why? Find out what brick-and-mortar shoppers prefer about the experience so you can emphasize it in your own store and gain their loyalty:

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Make a Big Impact with a Small Design Budget

For independent retailers, standing out from the competition is the key to survival. But when you do not have the budget to compete with big brand counterparts, leaving your mark is not always easy, especially when it comes to following the latest trends in store and retail design. As customers become harder to please, and increasingly desensitized to what they see at retail, indie retailers need to think of new and exciting ways to capture passing footfall. Here are some techniques that stores of any size, and with just about any budget, can invest in to transform their brick-and-mortar store.

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