Retail Trends

Retailers Readying for Barcode’s Successor?

Traditional barcodes have certainly served the retail industry well, but technology has advanced considerably since 1974 and our little striped friend could use an update. Not only are they visually unattractive, they use up valuable space on packaging and take too long for clerks and consumers to find and scan during checkout — not to mention the ever-present risk of unscrupulous shoppers swapping barcodes in order to be charged less for expensive products. See what could be the next evolution of this technology and what it means for your store:

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Connecting with the Next Generation of Shoppers

Most American teens want to be famous — and most of them believe that someday they will be, a top Adidas U.S. executive said Wednesday. That’s why brands such as Adidas are engaging with the next generation of shoppers by helping them feel famous, if only for a day. Although your store probably can’t connect students with celebrities or mirror these examples exactly, you can use them as inspiration for smaller-scale initiatives on campus. Take a look:

For instance, inviting a design class at a local high school to create a new t-shirt logo for your school could be a great way to interact with future customers; not to mention earn the loyalty of their parents, who can spread a positive message about your store in the community and are likely to purchase the finalized product. Take a look at Maheshwari’s detailed account below to spark additional ideas:

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How Can Retailers Compete in the Age of Amazon?

How can you compete with the giant of the retail world? One word: omni-channel. Check out how you can leverage your strengths and minimize your weaknesses to regain business that Amazon has stolen:

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The Receipt: An Untapped “Canvas” And “Publishing Medium”

Jack Dorsey, the chief executive officer of Square and co-founder of Twitter, urged retailers to make better use of receipts, waxing poetic about what he views as an underused piece of commerce. See what he suggests:

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Swiping Trumps Tap-and-Pay in Building Mobile Commerce Trust

Regardless of how much mobile payments scale or the security behind the technology, physically swiping a credit card brings up stronger trust feelings than consumers tapping their mobile device against a contactless terminal. Find out why that is and how you can use it to your advantage:

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Showrooming Threat Subsides for Retailers

According to a new study, efforts to eliminate showrooming from shoppers’ behavior paid off in 2013, as a significantly smaller dollar amount was spent by shoppers who visited a store to test or try on a product, only to go online and purchase it, usually for a cheaper price. The IBM study released Monday at the National Retail Federation convention found that showrooming, an issue that has particularly plagued brick-and-mortar retailers in recent years, is no longer a top threat to physical stores. Learn why:

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4 Steal-Worthy Retail Ideas for 2014

The world of retail is constantly changing, and coming up with unique ideas isn’t easy. Take a look at some of the ways major retailers are succeeding and see how you can repurpose them at your store:

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In 2023, the Customer is King — Really

In anticipating a truly seamless shopping experience, the expectations of our 21st-century customers are stretching and testing retailers’ capabilities and flexibility. The Shop.org Think Tank recently put significant thought into the retail organization of 2023. Take a look at what they think will set apart retailers who are successful 10 years:

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Holiday Shopping Trends Review: 5 Factors to Watch in 2014

As soon as the Halloween goods were swept off of department store floors, holiday decorations moved in to take their place. Nielson’s annual holiday shopping forecast predicts that American consumers will spend just two percent more than in 2012, reflecting cautious optimism about the economy. Take a look at some key holiday trends that will be essential to retailer’s success in 2014:

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How To Fight Back Against Big Retailer Tactics

According to Candace Corlett, president of WSL Strategic Retail, a New York City-based retail consulting firm, “The smartest thing independents can do is say, ‘We’re not going to compete directly with the Targets of the world.’” So if you shouldn’t go head to head with the big box stores, what should you do? Corlett recommends that independent retailers focus on their strengths—things they can do better than major retailers—and find creative ways to lure shoppers into their stores and convince them to buy. Here’s a look at three ways big retailers plan to attract shoppers this holiday season and how independents can fight back:

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