Retail Trends

Showrooming Threat Subsides for Retailers

According to a new study, efforts to eliminate showrooming from shoppers’ behavior paid off in 2013, as a significantly smaller dollar amount was spent by shoppers who visited a store to test or try on a product, only to go online and purchase it, usually for a cheaper price. The IBM study released Monday at the National Retail Federation convention found that showrooming, an issue that has particularly plagued brick-and-mortar retailers in recent years, is no longer a top threat to physical stores. Learn why:

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4 Steal-Worthy Retail Ideas for 2014

The world of retail is constantly changing, and coming up with unique ideas isn’t easy. Take a look at some of the ways major retailers are succeeding and see how you can repurpose them at your store:

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In 2023, the Customer is King — Really

In anticipating a truly seamless shopping experience, the expectations of our 21st-century customers are stretching and testing retailers’ capabilities and flexibility. The Shop.org Think Tank recently put significant thought into the retail organization of 2023. Take a look at what they think will set apart retailers who are successful 10 years:

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Holiday Shopping Trends Review: 5 Factors to Watch in 2014

As soon as the Halloween goods were swept off of department store floors, holiday decorations moved in to take their place. Nielson’s annual holiday shopping forecast predicts that American consumers will spend just two percent more than in 2012, reflecting cautious optimism about the economy. Take a look at some key holiday trends that will be essential to retailer’s success in 2014:

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How To Fight Back Against Big Retailer Tactics

According to Candace Corlett, president of WSL Strategic Retail, a New York City-based retail consulting firm, “The smartest thing independents can do is say, ‘We’re not going to compete directly with the Targets of the world.’” So if you shouldn’t go head to head with the big box stores, what should you do? Corlett recommends that independent retailers focus on their strengths—things they can do better than major retailers—and find creative ways to lure shoppers into their stores and convince them to buy. Here’s a look at three ways big retailers plan to attract shoppers this holiday season and how independents can fight back:

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Will The Real Textbook Industry Disruptor Please Stand Up?

The content landscape looks to have been irreversibly improved for the college student. And, the reason behind that might surprise you. Everyone thinks that digital is the textbook industry’s game changer, but this authors thinks otherwise. Find out what he thinks is impacting the industry the most:

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Take Part in Small Business Saturday

Many students will be off campus during the week of Thanksgiving, but why not take the opportunity to promote the value of your store to the surrounding community with Small Business Saturday? Now celebrating its fourth year, the Saturday of Thanksgiving weekend is dedicated to supporting small businesses nationwide. Take advantage of the occasion that’s expected to bring in more than a 100 million holiday shoppers with these suggestions:

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Free WiFi Helps In-Store Sales

According to a recent study from Acquity Group, half of all smartphone owners would feel more confident making a major purchase if they had the ability to use free in-store WiFi to research their purchase. Find out why and learn how college stores specifically can increase transparency during students’ in-store shopping experience.

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UC-Davis Stores Team Up with an Unlikely Ally

The staff members at UC Davis Stores are launching a huge initiative this week, according to director Jason Lorgan. That should come as no surprise to those who know the staff well; they have a reputation for being innovative and are always up for trying something new. The other party involved, however, might leave you a little shocked. That’s because it’s Amazon. Find out why:

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What Customers Want From Retailers and How to Deliver

Customers preferences are rapidly changing and your store needs to adapt to their desires in order to succeed. Check out some of the top requests from customers and what you can do to integrate them into your store.

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