Retail Trends

Holiday Shopping Trends Review: 5 Factors to Watch in 2014

As soon as the Halloween goods were swept off of department store floors, holiday decorations moved in to take their place. Nielson’s annual holiday shopping forecast predicts that American consumers will spend just two percent more than in 2012, reflecting cautious optimism about the economy. Take a look at some key holiday trends that will be essential to retailer’s success in 2014:

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How To Fight Back Against Big Retailer Tactics

According to Candace Corlett, president of WSL Strategic Retail, a New York City-based retail consulting firm, “The smartest thing independents can do is say, ‘We’re not going to compete directly with the Targets of the world.’” So if you shouldn’t go head to head with the big box stores, what should you do? Corlett recommends that independent retailers focus on their strengths—things they can do better than major retailers—and find creative ways to lure shoppers into their stores and convince them to buy. Here’s a look at three ways big retailers plan to attract shoppers this holiday season and how independents can fight back:

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Will The Real Textbook Industry Disruptor Please Stand Up?

The content landscape looks to have been irreversibly improved for the college student. And, the reason behind that might surprise you. Everyone thinks that digital is the textbook industry’s game changer, but this authors thinks otherwise. Find out what he thinks is impacting the industry the most:

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Take Part in Small Business Saturday

Many students will be off campus during the week of Thanksgiving, but why not take the opportunity to promote the value of your store to the surrounding community with Small Business Saturday? Now celebrating its fourth year, the Saturday of Thanksgiving weekend is dedicated to supporting small businesses nationwide. Take advantage of the occasion that’s expected to bring in more than a 100 million holiday shoppers with these suggestions:

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Free WiFi Helps In-Store Sales

According to a recent study from Acquity Group, half of all smartphone owners would feel more confident making a major purchase if they had the ability to use free in-store WiFi to research their purchase. Find out why and learn how college stores specifically can increase transparency during students’ in-store shopping experience.

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UC-Davis Stores Team Up with an Unlikely Ally

The staff members at UC Davis Stores are launching a huge initiative this week, according to director Jason Lorgan. That should come as no surprise to those who know the staff well; they have a reputation for being innovative and are always up for trying something new. The other party involved, however, might leave you a little shocked. That’s because it’s Amazon. Find out why:

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What Customers Want From Retailers and How to Deliver

Customers preferences are rapidly changing and your store needs to adapt to their desires in order to succeed. Check out some of the top requests from customers and what you can do to integrate them into your store.

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The Government Shutdown’s Impact on Retail Spending

The government shutdown this week marks the first time that a shutdown has happened in 17 years and will impact many areas, including retail. Although the individuals affected by the shutdown may not be considered your traditional audience, they could well be alumni or even the parents of your students, causing an indirect effect on your sales. Read up on how you should respond:

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3 Ways to Prepare for the Holiday Selling Season

The “Black Friday” of collegiate retail typically occurs during the back-to-school season. But, who says your store can’t make a killing during the holiday season, too? We’ve listed five things your store should be thinking about now, in order to drive attract shoppers looking for gifts later.

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Go Mobile or Kiss Future Students Goodbye

Nearly 70 percent of college-bound high school students look at college websites on mobile devices, according to a recent national study of 2,000 juniors and seniors. Take a look at how two institutions are using this information to create a mobile-first strategy and why your school and your store should do the same:

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