Retail Trends

October 2015: The End of the Swipe-and-Sign Credit Card

Beginning later next year, you will stop signing those credit card receipts. Instead, you will insert your card into a slot and enter a PIN number, just like people do in much of the rest of the world. The U.S. is the last major market to still use the old-fashioned signature system, and it’s a big reason why almost half the world’s credit card fraud happens in America, despite the country being home to about a quarter of all credit card transactions. Check out what the updates mean for your store and how you can prepare:

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Bye, Black Friday?

Black Friday might be the most hyped (and most frenzied) shopping day of the year, but newly released data suggest discount hunters may well find better deals on Presidents Day from the comfort of their own laptops. Find out what type of deals retailers are offering most often to see how you can take advantage of this sales opportunity in the future:

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Retailers Readying for Barcode’s Successor?

Traditional barcodes have certainly served the retail industry well, but technology has advanced considerably since 1974 and our little striped friend could use an update. Not only are they visually unattractive, they use up valuable space on packaging and take too long for clerks and consumers to find and scan during checkout — not to mention the ever-present risk of unscrupulous shoppers swapping barcodes in order to be charged less for expensive products. See what could be the next evolution of this technology and what it means for your store:

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Connecting with the Next Generation of Shoppers

Most American teens want to be famous — and most of them believe that someday they will be, a top Adidas U.S. executive said Wednesday. That’s why brands such as Adidas are engaging with the next generation of shoppers by helping them feel famous, if only for a day. Although your store probably can’t connect students with celebrities or mirror these examples exactly, you can use them as inspiration for smaller-scale initiatives on campus. Take a look:

For instance, inviting a design class at a local high school to create a new t-shirt logo for your school could be a great way to interact with future customers; not to mention earn the loyalty of their parents, who can spread a positive message about your store in the community and are likely to purchase the finalized product. Take a look at Maheshwari’s detailed account below to spark additional ideas:

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How Can Retailers Compete in the Age of Amazon?

How can you compete with the giant of the retail world? One word: omni-channel. Check out how you can leverage your strengths and minimize your weaknesses to regain business that Amazon has stolen:

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The Receipt: An Untapped “Canvas” And “Publishing Medium”

Jack Dorsey, the chief executive officer of Square and co-founder of Twitter, urged retailers to make better use of receipts, waxing poetic about what he views as an underused piece of commerce. See what he suggests:

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Swiping Trumps Tap-and-Pay in Building Mobile Commerce Trust

Regardless of how much mobile payments scale or the security behind the technology, physically swiping a credit card brings up stronger trust feelings than consumers tapping their mobile device against a contactless terminal. Find out why that is and how you can use it to your advantage:

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Showrooming Threat Subsides for Retailers

According to a new study, efforts to eliminate showrooming from shoppers’ behavior paid off in 2013, as a significantly smaller dollar amount was spent by shoppers who visited a store to test or try on a product, only to go online and purchase it, usually for a cheaper price. The IBM study released Monday at the National Retail Federation convention found that showrooming, an issue that has particularly plagued brick-and-mortar retailers in recent years, is no longer a top threat to physical stores. Learn why:

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4 Steal-Worthy Retail Ideas for 2014

The world of retail is constantly changing, and coming up with unique ideas isn’t easy. Take a look at some of the ways major retailers are succeeding and see how you can repurpose them at your store:

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In 2023, the Customer is King — Really

In anticipating a truly seamless shopping experience, the expectations of our 21st-century customers are stretching and testing retailers’ capabilities and flexibility. The Shop.org Think Tank recently put significant thought into the retail organization of 2023. Take a look at what they think will set apart retailers who are successful 10 years:

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