Foreword Online

Ideas, information and industry news for collegiate retailers

Towson University Bookstore Offers Free Textbooks for 2015-16

Posted by Jason Smallheer on 9/26/16 5:00 AM

Students at Towson University in Towson, Maryland, have the opportunity to win free textbooks for the 2016-17 school year.

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4 Tips For Talking to Super Busy People

Posted by Dean Asher on 9/23/16 10:08 AM

We've all been there. We need to get in front of the CFO of the college, or a busy faculty department head, or another busy administrator who never seems to have the time to meet. It takes forever to even get ahold of them, you might have to reschedule countless times before you finally get in their office, and when you're finally there, giving your presentation or making your case to someone so busy can be difficult or downright intimidating.

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The MBS Systems Dashboard — Making Your Tough Decisions Easy as Pie

Posted by Jason Smallheer on 9/22/16 5:00 AM

You make business decisions daily, sometimes based on a gut feeling or a dinner conversation from the night before. How much product should I order? What will my sales look like tomorrow? Do I have enough people on the schedule? Making the wrong call can not only cost you money, it can lay the foundation for you going out of business.

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How to Make Sure Your Marketing is Effective and Measurable

Posted by Dean Asher on 9/21/16 8:19 AM

How much time and money does your store put into marketing and  promotions each year? Each month? More importantly, do you view it as an expense, or as an investment?

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What Hammocks and Super Soakers Teach Us About the Bookstore Industry

Posted by Rob Heller on 9/20/16 5:00 AM

Sure, I’ll admit I was drifting a little bit. Stretched out in the hammock, enjoying the last of those sweet summer rays. Jimmy Buffett was on the speakers. I could almost feel those gentle, coconut trade winds swaying my swing — back and forth, back and forth, back and forth.

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UNM Bookstore Ditches Traditional Margins, Adds Price Comparison and Sees Big Boost in Unit Sales

Posted by Dean Asher on 9/19/16 5:00 AM

University of New Mexico Bookstore Director Carrie Mitchell jokes that sometimes, she thinks her state is a little behind the curve of textbook trends. When sales started to stagnate and decline for stores nationwide five or six years ago as students flocked toward perceived better deals online, the UNM Bookstore remained steady.

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Social Media Expert's Predictions for the Future of Marketing

Posted by Dean Asher on 9/16/16 5:00 AM

A social media strategy is a must-have for any college retailer who wants to reach their busy students, but as platforms make change after change to their profile layouts, algorithms and other important factors that affect outreach, staying ahead of the curve is a challenge for busy industries like ours.

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How the Cookie Crumbles: Sourcing Problems, and How to Avoid Them

Posted by Dean Asher on 9/15/16 8:42 AM

The college textbook industry is kind of like the weirdest cookie jar in history.

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Why Adapt? Just Ask the Dinosaurs [eBook]

Posted by Kate Seat on 9/14/16 7:37 AM
Some trends shouldn’t be ignored

The word “fad” exists for a reason.

Some retail phases come and go — selfie stick, anyone? — and just because something’s popular, doesn’t mean your store should jump on board. With rental you should just wait and see, right?

Wrong.

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3 Simple Ways to Supercharge Your Social Media Strategy

Posted by Kate Seat on 9/13/16 8:00 AM

While many of our college store partners are accomplished social media users, some of you are still just getting started — luckily, this is a great time to be forming your strategy. In addition to the articles, store stories and links we post regularly on Foreword Online, there is a wealth of resources available online to help you maximize your social media marketing efforts. 

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