Retail Trends

Why You Need to Empower Your Customers in the Mobile Age

The Mobile Age can seem scary for stores worried about showrooming and losing customers to online competitors, but with the advantages of a physical store, sometimes all it takes to keep customers in store is a little encouragement.

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Boys Vs Girls: Shopping Stereotypes

When it comes to shopping, is there a big behavioral difference between men and women? The answer may surprise you:

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5 Reasons Why Rental Is Crucial in 2015

Does your store have a rental program in place? If not, we’ve got a few points that may make you reconsider. Check ‘em out:

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5 Instagram Marketing Tips

When it comes to marketing to your students, Instagram may actually be one of the best tools in your social media arsenal. It’s popular with college students, it’s easy to make a big impression with little effort and the images you create lend themselves well to re-purposing on other channels. Here are a few tips to help you maximize your IG impact:

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Make Your Event Unforgettable

When it’s time to plan an event for your store, it’s important to choose one that your students will enjoy, but one that will also promote your store and everything you have to offer. That’s why we give you a new, completely free marketing plan every month — and to help you use our plans more effectively, here are a few things to keep in mind:

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Three Ideas Worth Stealing For Your Bookstore

Sometimes, having the best idea to implement at your store is a matter of knowing where to look. Check out these great retail trends that can work at your store:

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Why Pinterest is Perfect for Small Businesses

With 66 million monthly users, Pinterest is a platform to seriously consider when it comes to reaching your students and the rest of your community. Here are a few reasons why Pinterest makes sense for small businesses (and college stores!):

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6 Tips for Surviving Rush

For many retailers, the holiday season is their busiest, and tends to wind down by or around the beginning of January. For college stores, however, there isn’t just one busy time of year. Here are a few tips to help you make it through the most hectic days:

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A Psychological Approach to Pricing

When it comes to your pricing strategy, is psychology a factor? Maybe it should be! Find out how certain numbers and their placement on your signage may impact your customers’ purchasing decisions:

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Holiday Marketing Tips from Social Media Pros

What should you post to encourage plenty of interaction during the holiday season? Asking your customers to fill you in about their favorite holiday foods or annual traditions can be a great way to get a conversation started. Here are some more tips from some social media professionals:

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