Retail Trends

Need to Rethink Your Facebook Strategy?

Have you been slacking off when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of Timelines? You’re not alone. Read more:

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How Students can Spread Your Marketing — Fast

As more and more Millennials enter college and the work force, it becomes more and more important for retailers to be able to reach them effectively. There are 79 million Americans born between 1980 and 2000, so marketing yourself in a way they’ll share among themselves can reach a significant audience. Read on:

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Personalizing Your Omni-channel Outlook

What makes an in-store experience different from an online one? The people! Specifically, the customer service and shopping experience only your store can provide. When you think in terms of the total experience you are offering, you can engage your customers more fully. Read more:

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Boost Your Sales This Summer

Summer is a slow time for many retailers. That makes it an excellent time to mix up your routine and try some strategies to attract new customers. Here are a few ideas to get you started:

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Can E-commerce Platforms Help Drive In-store Sales?

To absolutely no one’s surprise, it looks like America’s online shopping obsession will continue unabated. Read on to find out why if you haven’t considered taking your business online, now may be the time to give it some thought.

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Marketing to Millennials: What Works?

Millennials are the college retailer’s target market—so how do you market to them successfully? This diverse group already has a reputation for being too savvy to be sentimental and entirely immune to more traditional methods of advertising engagement. Recently, a panel was held specifically to discuss the media habits of this influential generation and to help shed some light on the subject. Here are some of the highlights from the discussion:

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How to Avoid Common Retail Pitfalls

Successful retail requires balancing what you have to offer with what your customers want, and can sometimes feel like a never-ending process. However, focusing your strategy around some essential areas will help you avoid some very common mistakes that other retailers may be making. Find out what areas may need some attention:

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Would a Customer Loyalty Program Work For Your Store?

The students who shop at your store may feel like a captive audience, but that doesn’t mean you should downplay their value as loyal customers. Why not reward them for their loyalty with a program that allows them to accumulate points towards a future purchase? Learn why this is such a valuable tool:

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College Stores Have the Edge With Millennial Marketing

Teen retailers need to go back to school – literally – and take a lesson from the one segment of retailing that is successfully winning over teen consumers: college and university stores. There are more than 3,000 stores serving US colleges, universities and schools, according to the National Association of College Stores, selling everything from textbooks to college-themed clothing, accessories and gift items – even skateboards. College stores create an individualized shopping experience that is unique to the university’s culture and brand – and to the kinds of students they attract. Find out what your store is doing right:

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5 Tips to Boost Sales with Store Signage

You’ve given a lot of thought to how merchandise is displayed in your store, but it’s important to give your signs just as much attention. The customer’s first interaction with you happens before they even set foot in your store! It’s important to make that first impression as favorable as possible by keeping your signage up to date and well-maintained. Here are some tips for how to make your signs work for you:

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