Retail Trends

Scaring Up More Business in October

What’s a holiday that practically screams low-stress fun? Why, Halloween, of course! And with estimated Halloween spending reaching around $7.4 billion this year, getting into the spirit may be a great way to boost your sales. Here are some easy ways to get you started:

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A Little Bit Extra Goes a Long Way

College stores may have an edge when it comes to getting to know their customers. Depending on your campus structure, it’s more than likely that you’re going to see the same faces coming in to your store- especially if you go out of your way to let students and faculty know how much you appreciate them. Check out a few simple strategies to show them that they count:

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Window Display Tips to Get Customers Inside

Your windows aren’t for staff to look out. They’re for getting customers to look — and come — in. See how:

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What type of retail associates does your store have?

There are four types of retail associates. Find out which types your store employs:

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Pinning Leads to Winning (Sales)

Does your store have a Pinterest account? Creating boards for special events like sales, parties and contests can help spread the word and increase traffic for your store. We found some great tips to have you pinning like a pro in no time! Learn more:

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Only 118 Days till Christmas!

It may still be unbearably hot outside, but make no mistake: Winter is coming. And with it, the holiday sales season. Although you’ve still got months to go, you should start working out your sales strategy now. Here are some solid reasons to start planning today:

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Flash Back, Boost Sales

If you’ve been wondering about the profusion of ’90s fashion popping up all over campus for the past few years, you’re not alone. It turns out that neon everything, flowery dresses and fanny packs (ahem, belt bags) have been resurrected with a very deliberate purpose: to separate millennials from their money. Learn more about why this strategy works:

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Tips to Get More Customers

Attracting more customers and retaining them is an important part of any successful small-business strategy. Luckily, some of the best tools for success are ones you already have and may even be using now. Find out how easy it can be:

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Eight retail innovations that may be on the horizon

Do you think the retail business will change more in the next five years than it has in the past 100? A recent study thinks so. See some of the technology it predicts and imagine how it could work for your store inside:

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Need to Rethink Your Facebook Strategy?

Have you been slacking off when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of Timelines? You’re not alone. Read more:

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