Retail Trends

Why Pinterest is Perfect for Small Businesses

With 66 million monthly users, Pinterest is a platform to seriously consider when it comes to reaching your students and the rest of your community. Here are a few reasons why Pinterest makes sense for small businesses (and college stores!):

Read More


6 Tips for Surviving Rush

For many retailers, the holiday season is their busiest, and tends to wind down by or around the beginning of January. For college stores, however, there isn’t just one busy time of year. Here are a few tips to help you make it through the most hectic days:

Read More


A Psychological Approach to Pricing

When it comes to your pricing strategy, is psychology a factor? Maybe it should be! Find out how certain numbers and their placement on your signage may impact your customers’ purchasing decisions:

Read More


Holiday Marketing Tips from Social Media Pros

What should you post to encourage plenty of interaction during the holiday season? Asking your customers to fill you in about their favorite holiday foods or annual traditions can be a great way to get a conversation started. Here are some more tips from some social media professionals:

Read More


Boost Sales in Early 2015

You’ve probably come up with some great sales and events to get students in your store during this holiday season, but what about in January and beyond? Here are some timely tips to help you boost sales in the new year.

Read More


A Head of Lettuce and a College Kiosk

Lettuce. College rental kiosks. MBS Wholesale Rep Rob Heller connects these two very different things in his latest post. Find out how:

Read More


ISU Cross-Promotes like Crazy on inSite

From binders art supplies, Iowa State University Bookstore cross-merchandises on their website and sees big results. See how you can, too:

Read More


3 Offbeat Marketing Tactics to Try

Want a great way to get your store noticed? Just step outside the box! Next time your team is brainstorming marketing moves, stretch your creative muscles and come up with something unique, memorable and (most importantly) fun! Here are a few ideas to get you started:

Read More


Scaring Up More Business in October

What’s a holiday that practically screams low-stress fun? Why, Halloween, of course! And with estimated Halloween spending reaching around $7.4 billion this year, getting into the spirit may be a great way to boost your sales. Here are some easy ways to get you started:

Read More


A Little Bit Extra Goes a Long Way

College stores may have an edge when it comes to getting to know their customers. Depending on your campus structure, it’s more than likely that you’re going to see the same faces coming in to your store- especially if you go out of your way to let students and faculty know how much you appreciate them. Check out a few simple strategies to show them that they count:

Read More