Retail Trends

[Graphic] Trends in Textbook Rental

More and more students want rental these days. So why is that, and where do they get their rental books from?

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Every Industry Has Disruptors [Video]

What key advantage could you be overlooking? Watch our new video to find out!

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Why Stores Without Music Have Fewer Sales and Less Productive Staff

Do you play music in your store? As it turns out, research shows it does more than provide a little ambiance.

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Brand-Building in 7 Essential Steps

Years ago, Forbes contributor Jerry McLaughlin defined a company’s “brand” as “what your prospect thinks of when he or she hears your brand name,” both factual and emotional. Whether your store is just starting to think of itself as a brand or you’ve been using a strategy for years, it doesn’t hurt to focus on the essentials.

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How to Manage Stocking and Returns so You Aren’t Left Footing the Bill

Retail experts say lost revenue to stores worldwide from overstocking, understocking and returns number in the trillions each year. Luckily, college stores can cut that down and increase profit with a little savvy and the right tools:

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3 Great Facebook Giveaway Plans

Here at Foreword, we like to highlight plans for promotions with our Monthly Marketing Plans. But why wait for the plan each month? If you want to drum up engagement on your store’s Facebook page and get students excited, a giveaway can be an awesome way to do it.

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Mobile Shopping Is on the Rise

Looking around your store at any given time, you’ll probably see at least a few of your customers with their smartphones in hand. Here’s what they’re most likely doing (if you rule out texting, Snapchat and Instagram):

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5 Reasons to Shop at the Bookstore

You know your store offers the best value and service to your students. Make sure they know, too:

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3 Ways to Combat the Back-to-School Slump

Market analysts are predicting a 15-percent drop in back-to-school sales for college-age students nationwide this year. That doesn’t have to be stark news for college stores. See tips to beat the slump inside:

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Fringe Marketing Ideas and What You Can Learn From Them

While you don’t want to take too many chances with your marketing and promotional campaigns, keeping things fun can help you make an impact. See how three major companies pushed the envelope for some inspiration on how to incorporate little whimsy into your marketing plans:

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