Retail Trends

Why Nostalgia Can Help You Market to Millennials

Do millennials romanticize times gone by more than other generations? Successful marketers

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For Customer Retention Tips, Just Ask Taylor Swift

What can your store learn from the brand-leveraging force that is Taylor Swift (and her marketing team)? Turns out, quite a lot! Find out how Swift uses data about her fans and followers to create effective personalized experiences:

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4 Ways to Make Your Next Survey Count

Surveys are an important tool in many bookstores’ toolbox. They provide direct feedback and an opportunity for your customers to be honest with you about your services and what they want. So how do you make yours get truly great, actionable feedback?

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Customers Pick Brick-and-Mortar Stores More Often

According to a recent study, many consumers actually prefer to do research online, but then make their final purchases in-store. How can you take advantage of this disposition? Find out:

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How an Online Presence Saved a Business and Can Boost Yours

For millennial shoppers, a web presence is incredibly important when it comes to finding goods and services they want. Half of them use mobile devices to find products they need, …

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Are Your Employees Advocates for Your Store?

Are your student employees involved in buying decisions for your store’s merchandise? If not, maybe they should be — after all, they are your target market! Find out how involving them in purchasing can transform them into advocates for your store:

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5 Quick Ways to Be Greener

Happy spring! Start the season on the right foot by reducing your footprint — with just a few small changes, your store can make a big impact on the environment. Find out how:

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Let Your Customers Know You Love Them

So what if it’s nearly a year until Valentine’s Day rolls around again? *Any* time can be the perfect time to show your customers how much you love and appreciate them! Find out how:

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Easy Ways For Your Store to Use Pinterest

Want to start pinning for your store, but don’t know where to start? Well, you’re in luck! We’ve rounded up a few examples from other college stores to give you some inspiration. Check it out:

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Why You Need to Empower Your Customers in the Mobile Age

The Mobile Age can seem scary for stores worried about showrooming and losing customers to online competitors, but with the advantages of a physical store, sometimes all it takes to keep customers in store is a little encouragement.

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