Retail Trends

Make Buyback an Event

Students often have mixed feelings about buyback. They hear all sorts of things from their friends about buyback, and their peers often pass on incorrect information simply because they don’t understand how buyback works. Students worry they won’t get a lot back for their books. They don’t know why some books get rejected. They imagine long lines. Maybe they heard about grumpy buyback buyers. The best way to win over your customer is to make buyback easy and fun. Make buyback an event for students! Find out how:

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Every Day is a Holiday

While the theme of the day in question may range from silly to serious, from bizarre to boring, these “holidays” give you an instant occasion to celebrate and to promote an event or product specific to your store. Check out three upcoming dates your store can take advantage of:

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Busting Millenial Myths

It can be difficult to pinpoint exactly what drives the spending habits of the millennial generation. Contrary to many widely-held stereotypes, these consumers are more loyal than we may give them credit for. In order to gain that loyalty, however, you have to understand what it is they value. Take a look at today’s article, where we bust some myths about this all-important demographic:

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Meet the Millennials: How to Connect with Your Target Audience

The challenge for any brand is to determine what is relevant for the Millennial audience. There are 79 million Millennials in the United States that have different tastes, desires and goals. Trying to find the commonalities may be difficult, but there are some underlying themes that can be leveraged. Explore the core beliefs, trends and interests that define this generation to gain insight on how to better connect with them:

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3 Ways to Create a Better Shopping Experience with Data

In a recent case study (MassMutual’s Customer-Led Marketing Revamp) by Direct Marketing News, the VP of consumer experience marketing at MassMutual Retirement Services, Kris Gates, said “The only thing that you can do to differentiate yourself with now is service and experience.” One of the best ways you can improve these areas is by taking a detailed look at your data and using it to enhance your customer experience. Check out three ways you can accomplish this task, and how the MBS System can help:

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Is Your Store “Clienteling?”

Amid all the retail angst about how smartphones are shocking the shopper ecosystem with trends like showrooming and webrooming, there’s a more hopeful buzzword on the horizon: Clienteling.
A new report from PwC describes it as using every mobile and digital advantage possible to arm sales associates, enabling them to create a personalized shopping experience that’s at least as satisfying as shopping online. Check out how your store should be accomplishing this new trend:

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Benefits of Being a Socially Responsible Brand

How do we as business leaders distinguish ourselves? The key is to understand how our brands can provide solutions to problems as well as to communities. Consumers are looking for brands with a social mission and many college stores already have one, as a portion (if not all) of their revenue is reinvested back into the institution. If that’s the case at your store, be sure to let that point shine in your marketing efforts. Take a look at several reasons why it’s so important:

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How the Least-Loyal Generation is Shaping Retail

Companies marketing to millennials have found doing business with this generation is no easy feat. New survey data from Pew Research Center may offer some insight into why: These consumers are markedly different than previous generations. Their unique preferences present a challenge for companies looking to secure a place in the shopping baskets of America’s next big spenders. Take a look at how your store can best reach this diverse demographic:

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Why Mobile is Central to Omnichannel Customers

The following excerpt is from an article written by Pradeep Aradhya and published on MobileCommerceDaily.com. Aradhya offers some great advice on your how store can go omnichannel and why its so essential to …

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As Millennials Get Nostalgic, So Do Brands

The following excerpt is from an article written by Lauren Katz and published on RetailCustomerExperience.com. Read Katz’s account on one of the latest retail trends below then check out her full …

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