Retail Trends

5 Quick Ways to Be Greener

Happy spring! Start the season on the right foot by reducing your footprint — with just a few small changes, your store can make a big impact on the environment. Find out how:

Read More


Let Your Customers Know You Love Them

So what if it’s nearly a year until Valentine’s Day rolls around again? *Any* time can be the perfect time to show your customers how much you love and appreciate them! Find out how:

Read More


Easy Ways For Your Store to Use Pinterest

Want to start pinning for your store, but don’t know where to start? Well, you’re in luck! We’ve rounded up a few examples from other college stores to give you some inspiration. Check it out:

Read More


Why You Need to Empower Your Customers in the Mobile Age

The Mobile Age can seem scary for stores worried about showrooming and losing customers to online competitors, but with the advantages of a physical store, sometimes all it takes to keep customers in store is a little encouragement.

Read More


Boys Vs Girls: Shopping Stereotypes

When it comes to shopping, is there a big behavioral difference between men and women? The answer may surprise you:

Read More


5 Reasons Why Rental Is Crucial in 2015

Does your store have a rental program in place? If not, we’ve got a few points that may make you reconsider. Check ‘em out:

Read More


5 Instagram Marketing Tips

When it comes to marketing to your students, Instagram may actually be one of the best tools in your social media arsenal. It’s popular with college students, it’s easy to make a big impression with little effort and the images you create lend themselves well to re-purposing on other channels. Here are a few tips to help you maximize your IG impact:

Read More


Make Your Event Unforgettable

When it’s time to plan an event for your store, it’s important to choose one that your students will enjoy, but one that will also promote your store and everything you have to offer. That’s why we give you a new, completely free marketing plan every month — and to help you use our plans more effectively, here are a few things to keep in mind:

Read More


Three Ideas Worth Stealing For Your Bookstore

Sometimes, having the best idea to implement at your store is a matter of knowing where to look. Check out these great retail trends that can work at your store:

Read More


Why Pinterest is Perfect for Small Businesses

With 66 million monthly users, Pinterest is a platform to seriously consider when it comes to reaching your students and the rest of your community. Here are a few reasons why Pinterest makes sense for small businesses (and college stores!):

Read More