Retail Trends

Why Shopping Offline is More Appealing Than Some People Think

Brick-and-mortar retailers have been worried about what various eCommerce sites mean for their business for years, but some studies show that in-store shopping still holds many advantages. Read on to find out how those statistics can affect the college store:

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How to Get a Fresh Look for Your Store, Without Breaking the Bank

A remodel can go a long way in keeping your appearance up to date and getting customers in your store. But when a full-blown remodeling isn’t affordable for your store, don’t worry: You can give your store a facelift on a budget.

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The State of eCommerce in 2016 [Infographic]

You’ve heard that eCommerce is the future for retailers, but how’s it doing in the present? Just look at the numbers.

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4 Tips to Simplify Your Inventory

Inventory feels like a four-letter word for many bookstores, and there never seems to be an easy way to do it. But what if there were ways to make everything in your physical inventory process go more smoothly?

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Is Digital Officially More Popular Than Print?

For the first time ever, one major publisher has reported sales of digital course materials surpassing those of print. Check out our story to see who it was, and how your store can prepare for the digital revolution that may have just officially arrived:

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How Giving Back Can Get More Sales for Your Store

It might sound like it’s missing the point of volunteering, but looking for opportunities your store can help people out may be more than just an opportunity to give back — it can be a sound business choice.

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How Your In-store Planning Can Help You Build Your Digital Experience

You know what it takes to build an appealing storefront. Your window display and floor need to be appealing enough to entice shoppers, and you need to highlight the right merchandise at the right price to seal the sale. That same thought process can also be a huge driving force behind your digital store.

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How to Determine What to Promote Online

Deciding what message(s) you want to push online can be tricky. What items do you want to promote? How should you go about compiling those promotions? In this post, we attempt to find out what the answers to those questions should be:

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The 4-Step Creative Process to Move Away from the Obvious and Towards Innovation

What can Seal teach you about brainstorming and problem-solving at your store? No, it’s not about stocking the “Batman Forever” soundtrack on vinyl. Director of Marketing Services Wendy Gish explains:

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6 Tools Your College Store Absolutely Needs to Use

How can you make informed decisions and reach customers more effectively? Try out these 6 great tools:

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