Retail Trends

Only 118 Days till Christmas!

It may still be unbearably hot outside, but make no mistake: Winter is coming. And with it, the holiday sales season. Although you’ve still got months to go, you should start working out your sales strategy now. Here are some solid reasons to start planning today:

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Flash Back, Boost Sales

If you’ve been wondering about the profusion of ’90s fashion popping up all over campus for the past few years, you’re not alone. It turns out that neon everything, flowery dresses and fanny packs (ahem, belt bags) have been resurrected with a very deliberate purpose: to separate millennials from their money. Learn more about why this strategy works:

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Tips to Get More Customers

Attracting more customers and retaining them is an important part of any successful small-business strategy. Luckily, some of the best tools for success are ones you already have and may even be using now. Find out how easy it can be:

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Eight retail innovations that may be on the horizon

Do you think the retail business will change more in the next five years than it has in the past 100? A recent study thinks so. See some of the technology it predicts and imagine how it could work for your store inside:

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Need to Rethink Your Facebook Strategy?

Have you been slacking off when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of Timelines? You’re not alone. Read more:

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How Students can Spread Your Marketing — Fast

As more and more Millennials enter college and the work force, it becomes more and more important for retailers to be able to reach them effectively. There are 79 million Americans born between 1980 and 2000, so marketing yourself in a way they’ll share among themselves can reach a significant audience. Read on:

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Personalizing Your Omni-channel Outlook

What makes an in-store experience different from an online one? The people! Specifically, the customer service and shopping experience only your store can provide. When you think in terms of the total experience you are offering, you can engage your customers more fully. Read more:

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Boost Your Sales This Summer

Summer is a slow time for many retailers. That makes it an excellent time to mix up your routine and try some strategies to attract new customers. Here are a few ideas to get you started:

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Can E-commerce Platforms Help Drive In-store Sales?

To absolutely no one’s surprise, it looks like America’s online shopping obsession will continue unabated. Read on to find out why if you haven’t considered taking your business online, now may be the time to give it some thought.

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Marketing to Millennials: What Works?

Millennials are the college retailer’s target market—so how do you market to them successfully? This diverse group already has a reputation for being too savvy to be sentimental and entirely immune to more traditional methods of advertising engagement. Recently, a panel was held specifically to discuss the media habits of this influential generation and to help shed some light on the subject. Here are some of the highlights from the discussion:

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