Retail Trends

What Today’s Teens Mean for Tomorrow’s College Store

Business Insider recently released the results of a study on the mobile habits of American teenagers. See the results for yourself, along with our analysis of what they mean for your store.

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Four Keys to Better Branding in 2016

We’ve talked a lot about why branding is so important for retailers. We also realize it’s not always easy to come up with an actionable branding strategy and stick with it. Here are some ways to do it:

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Strengthening the Relationship Between Your Store and Your Faculty

Is your store’s relationship with faculty as strong as it could be? We take a look at how and why you might want to evaluate this very important relationship:

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Campus Marketplaces: Beating ’em by Joining ’em

How do you combat venues that aim to cut you out of the loop and let students sell their textbooks directly to one another? Host a marketplace of your own, of course.

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[Guest Blog] Setting Your Store Apart

Chris Bovi, Systems Sales Manager, shares his thoughts on what separates an average loyalty program from a truly effective one.

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What Will Consumers Look for in 2016?

We’re only a few weeks away from 2016 — can you believe it? Now’s the perfect time to find out what trends will affect your store in the year to come:

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4 Creative Holiday Promotions, Adapted for College Stores

The holidays may be fast approaching, but there’s still time to throw a quick promotion together — just use these simple event ideas as a guide!

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Why You Must Deliver an Experience When Marketing to Millennials

Marketing to millennials has been a challenge: we know social media and omnichannel retailing are important, but just how do we get the message out? The key lies in the experience.

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Is Your Store’s Website Ready for Black Friday?

Black Friday is the biggest, most important day of the year for most retailers. With more sales happening online now than ever before, it’s crucial that your store’s website is equipped to handle the traffic. How can you make sure you’ll be ready?

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What Netflix and Hulu Have Taught Us about Omnichannel

In modern retail, if you’re not able to sell to any customer, anywhere, you’re potentially losing out on business. Just tale streaming video services as an example: giving consumers the ability to watch their favorite shows and movies however they choose has forced major traditional television networks to revitalize their business model.

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