Retail Trends

Mobile Shopping Is on the Rise

Looking around your store at any given time, you’ll probably see at least a few of your customers with their smartphones in hand. Here’s what they’re most likely doing (if you rule out texting, Snapchat and Instagram):

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5 Reasons to Shop at the Bookstore

You know your store offers the best value and service to your students. Make sure they know, too:

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3 Ways to Combat the Back-to-School Slump

Market analysts are predicting a 15-percent drop in back-to-school sales for college-age students nationwide this year. That doesn’t have to be stark news for college stores. See tips to beat the slump inside:

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Fringe Marketing Ideas and What You Can Learn From Them

While you don’t want to take too many chances with your marketing and promotional campaigns, keeping things fun can help you make an impact. See how three major companies pushed the envelope for some inspiration on how to incorporate little whimsy into your marketing plans:

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Why Nostalgia Can Help You Market to Millennials

Do millennials romanticize times gone by more than other generations? Successful marketers

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For Customer Retention Tips, Just Ask Taylor Swift

What can your store learn from the brand-leveraging force that is Taylor Swift (and her marketing team)? Turns out, quite a lot! Find out how Swift uses data about her fans and followers to create effective personalized experiences:

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4 Ways to Make Your Next Survey Count

Surveys are an important tool in many bookstores’ toolbox. They provide direct feedback and an opportunity for your customers to be honest with you about your services and what they want. So how do you make yours get truly great, actionable feedback?

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Customers Pick Brick-and-Mortar Stores More Often

According to a recent study, many consumers actually prefer to do research online, but then make their final purchases in-store. How can you take advantage of this disposition? Find out:

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How an Online Presence Saved a Business and Can Boost Yours

For millennial shoppers, a web presence is incredibly important when it comes to finding goods and services they want. Half of them use mobile devices to find products they need, …

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Are Your Employees Advocates for Your Store?

Are your student employees involved in buying decisions for your store’s merchandise? If not, maybe they should be — after all, they are your target market! Find out how involving them in purchasing can transform them into advocates for your store:

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