Archives for August 2011

Taking Full Advantage of Your System

In order to succeed in the competitive college store industry today, you need to not only have the necessary tools, but also the knowledge of how to use them. Just …

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Destination: MBS

Each year, Bobbi Difronzo, merchandise distribution manager at Inver Hills Community College Bookstore, looks forward to the summer months for one reason in particular: vacation! A welcome tradition for her …

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Social Media Series: UWM Bookstore Brings Commerce to Facebook

A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store …

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MBS Symposium Series:
Melissa Schaefer Shares Her Insight on the Industry

To gear up for this year’s MBS Systems Users Symposium, Winning Strategies for Today’s Retailer, we’ll be bringing you a series of special guest articles, written by others in the …

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Top Back-to-School Trends

It’s that time of the year again! Students are preparing to head back to college, and the National Retail Federation has compiled a list of consumer trends to help retailers …

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The Latest Development in Tablet Technology

With the digital age upon us, many in the industry focus on the difficulties technology brings to their store. But, the truth is the future of retail is exciting! Technology …

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Social Media Series: Create a Foursquare Business Page

The following article was written by Erica Swallow, Associate Editor of Partner Content at Mashable. Read the full article here. Foursquare business pages are no longer limited to large brands …

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How-To Integrate Analytics with Your E-commerce Page

Expanding the reach of your brand through an online presence is an all-important aspect of retailers’ success. If you simply create these sites without tracking any data, however, then your store is missing out on valuable opportunities. You can increase sales and even determine if this spike was caused by SEO improvements, a successful email campaign, advertising or seasonal variations all by using an analytics program.

To better understand the effectiveness of your inSite e-commerce page, you have two options: track within inSite using the features already built-in to the platform, or integrate a third-party software, such as Google Analytics. Today, we show you how to do both!

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Social Media Series: Back-to-School Shopping Means Smartphones and Social Networks

The following informative article offers a great perspective on upcoming trends that apply to this year’s fall rush. The information was published on InternetRetailer.com and was written by Thad Rueter, …

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MBS Symposium Series:
A Change of Perspective for Omar Iftikhar

Omar Iftikhar, General Director of System Development at MBS and former IT Director at the Titan Shops, shares his past experience at Symposium and why he can’t wait for this year!

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