Foreword Online

Ideas, information and industry news for collegiate retailers



eCommerce Boosts Sales; 11 Misconceptions Holding You Back

Posted by Dean Asher on 1/19/17 5:30 AM

With the rush season in full swing, it’s time to consider some areas of opportunity for your store. With a majority of college-age consumers using mobile devices to shop for deals, how are you using your eCommerce solution to garner your students’ interests and improve your sell-through online? If you haven’t implemented an eCommerce platform, now’s the time.

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Grow Through Social Media; Save Time, Money & Sanity

Posted by Jason Smallheer on 1/18/17 5:30 AM

You want to grow your business and everyone wants to help; vendors are promising you the first page of Google, telling you why your customers are all listening to the radio and why television is the medium of choice for you. You have Facebook ads to think about, why internet radio makes the most sense and, before you know it, you’ve pulled out your hair and you no longer care.

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2017 Retail Predictions: Digital Gives Market Share Back to Brick and Mortar

Posted by Jason Smallheer on 1/17/17 5:30 AM

Retail sales in 2016 were dominated by eCommerce and technology driving purchasing decisions. The forecast for 2017 predicts some of the same, but there is light at the end of the tunnel offering opportunities to the brick and mortar store owner.

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Luther College Book Shop Goes Nutty; Doubles Sales

Posted by Jason Smallheer on 1/16/17 5:30 AM

Luther College in Decorah, Iowa, boasts an enrollment of just under 2,400 and no official school mascot. Deanna Casterton, Director of Luther College Book Shop, sought to change the status quo by creating and naming a mascot for her store with the Nutty Election Day Celebration.

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2017 Spring Rush Survival Guide; Are You Ready? - [Infographic]

Posted by Kate Seat on 1/13/17 5:30 AM

As the spring rush season begins, we wanted to share a survival guide and checklist, setting you up for success this season. Good luck and welcome to spring 2017!

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Why Your Bookstore Should Use Text Messages to Bring in Customers

Posted by Jason Smallheer on 1/12/17 5:30 AM

In 2011, Facebook introduced a new messaging platform. The concept came from Facebook founder Mark Zuckerberg believing the electronic communication medium of the future would not be email. In 2016, the 20th anniversary of the text message, Bloomberg said 8 trillion text messages were sent.

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Your Store Marketing Keeps Crowds Coming

Posted by Jason Smallheer on 1/11/17 5:30 AM

You have a retail store in the best location. You carry the products your customers need, have an educated sales team, offer competitive prices; you should have a steady stream of customers, but business isn’t what it used to be. How can you bring more people through your door today? You can win at the marketing game without a huge budget.

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Customer Service Vs. Sales. Your Customers Want to Be Sold!

Posted by Jason Smallheer on 1/10/17 5:30 AM

You walk into a retail environment and you meet one of two types of people: the customer service professional or the sales professional. Which ones work in your store? Which do you prefer? How can you have the best of both worlds?

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January 2017: Make It a Date with Your Store

Posted by Jason Smallheer on 1/9/17 5:30 AM

Valentine’s Day is about more than chocolates and roses. It’s also an opportunity for you to "Make It a Date with Your Store" with a special sale and fun social media campaign.

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Foreword Online Will BRB

Posted by Jason Smallheer on 12/23/16 5:00 AM

Foreword Online will be on hiatus for the holidays and will return January 9, 2017.

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