Archives for January 2012

Connect with Customers Through Pinterest

You’ve probably heard a lot about Pinterest over the last few months. Undoubtedly one of the most popular new social networks, the site is a place to organize and share …

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UWM Bookstore Brews Up a New Way to Reach Students

Almost every college store in the industry advertises their services. What many forget, however, is the importance of the follow-up effort. Without determining if a promotion was successful in reaching …

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How Brands May Benefit from Facebook’s Timeline

The following article, 4 Ways Brands May Benefit From Facebook’s Timeline, was written by Lior Levin, guest writer, for iBrandStudio.com. It’s not even a certainty yet – whether or not …

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Tips to Gain More Traffic on Your Website

Check out the following web design tips from the article 4 Ways Small Business Websites Can Drive More Sales, written by Aaron Sperling, CEO and co-founder of vFlyer, for Mashable.com …

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Online and Mobile Sales on Christmas up 10% in 2011

The following article, Christmas Day brings out online and mobile shoppers, was written by Allison Enright, senior editor for InternetRetailer.com. With most stores closed on Christmas Day, consumers went online …

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UW Bookstore Explains Their Tricks of the Trade Book Business

The UW Book Store has established a general book department that engages UW students, faculty and staff as well as customers from surrounding communities. In fact, with over 160,000 unique trade titles in stock, the store has been recognized as one of the nation’s leading independent booksellers. So, in a culture where print sales are estimated to be declining, how has the store maintained such success in their trade book department? Easy, answers Chief Executive Officer Bryan Pearce. Discover his strategies:

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Study Reveals Students Save Significantly More on Used Textbooks than Ebooks

The following article, E-Textbooks Saved Many Students Only $1, was written by Nick DeSantis for The Wired Campus blog on The Chronicle of Higher Education’s website. Despite the promise that …

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5 Tips for Better Facebook Ads

The following article, Gain 20,000 Facebook Fans In 3 Months, was written and published by Jared Reed for SocialFresh.com. Last summer, I had the pleasure of working on a social …

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January Marketing Plan Announced!

Our monthly marketing plans are designed to give you timely new ideas for generating interaction with your student customers. So, this month, we’re bringing you 3 fun promotional ideas you …

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Adding Up the ‘Thank You’ Payoff

The following article, Adding Up the ‘Thank You’ Payoff, was written by Damian Bazadona for Inc.com. The great thing about saying “thank you” is that it costs almost nothing—and there’s …

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