Archives for back-to-college

Colleges Find New Ways to Recruit Today’s Social Media Savvy High School Students

If you want to reach a high school student you have to go where they are – online. So local colleges are using videos, e-mails and personalized ads to recruit today’s media savvy teenagers. Their success will soon become evident as seniors decide this month where they will attend school this fall. Although these ideas are geared toward college admissions, your store can use similar strategies to interact with the incoming class once they’re on campus! Check it out:

Read More


Tech Trends for the Class of 2017

College-bound millennials may be the most “connected” generation to date. Find out how higher education needs to adapt to better serve these technologically-focused students, and what your store can do to help.

Read More


UAA Campus Bookstore Combats Back-to-School Competition

Every year, University of Alaska Anchorage students are shuttled from the campus dorms to a local retailer to buy school supplies. That tradition, however, has always presented a bit of a problem for the campus bookstore, which sells many of the same items that students pick up on the trip, at better prices. Learn about the fun event they created to regain back-to-school business:

Read More


Retailers Cash in as Students Get Picky About Dorm Rooms

Learn about the growing popularity of high-end dorm decor, a trend which could prove profitable for college stores willing to carry the pricey merchandise.

Read More


Show Your Store’s True Colors

College Colors Day is the perfect opportunity to show off your school’s pride, drum up publicity and increase apparel sales at the same time! Take a look at what the event entails and how your store can get involved:

Read More


NRF Predicts Cautious Back-to-School Shopper

The following excerpt is from an article written by Sarah Mahoney, retail industry reporter for MediaPost’s “Marketing Daily.” View the full article for more information on customer confidence levels.

Read More


Eau de College

A new business is creating signature smells for colleges. The company is dedicated to creating distinctive fine fragrances that reflect each school’s unique and distinguished character. Check out which schools are following their nose to this new trend and how it could benefit your college store:

Read More


College Students Move to Mobile for Savings

The following excerpt is from the article College Students Deal Hunt on Mobile, written by and published on eMarketer.com. View the full article for further information on the study’s findings. …

Read More


Retailers Target Incoming Class with Dorm Room Decor Services

The following excerpt is from the article, Freshman Challenge: a Virtually Decorated Dorm Room, written by Sanette Tanaka for The Wall Street Journal. View the full article. Siobhan Spiak and …

Read More


Promote Your Store’s Apparel on College Colors Day!

The 7th annual College Colors Day, an event dedicated to promoting the traditions and spirit that make the college experience great, is just around the corner! Is your store planning …

Read More