Archives for e-commerce

Bye, Black Friday?

Black Friday might be the most hyped (and most frenzied) shopping day of the year, but newly released data suggest discount hunters may well find better deals on Presidents Day from the comfort of their own laptops. Find out what type of deals retailers are offering most often to see how you can take advantage of this sales opportunity in the future:

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Showrooming Threat Subsides for Retailers

According to a new study, efforts to eliminate showrooming from shoppers’ behavior paid off in 2013, as a significantly smaller dollar amount was spent by shoppers who visited a store to test or try on a product, only to go online and purchase it, usually for a cheaper price. The IBM study released Monday at the National Retail Federation convention found that showrooming, an issue that has particularly plagued brick-and-mortar retailers in recent years, is no longer a top threat to physical stores. Learn why:

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How Twitter’s New Image Feed Impacts E-Commerce

Now dotting streams full of 140-character updates, users will see images in their feed without having to click links that redirect to Twitpic, Instagram, and other photo platforms. This new photo-laden feed can also be a powerful tool for savvy retailers who currently use social media to drive e-commerce sales. Find out how:

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UC-Davis Stores Team Up with an Unlikely Ally

The staff members at UC Davis Stores are launching a huge initiative this week, according to director Jason Lorgan. That should come as no surprise to those who know the staff well; they have a reputation for being innovative and are always up for trying something new. The other party involved, however, might leave you a little shocked. That’s because it’s Amazon. Find out why:

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The One Step That Created a 22 Percent Increase in Revenue on a Website

The following excerpt, from the article At the National Geographic Store, careful testing has made a big impact, was written by Jennifer Overstreet and published on the NRF’S Shop.org Blog. Overstreet …

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Improve In-Store Customer Experience for Long-Term Relationship Building

The following excerpt, from the article Create an Omnichannel Retail Strategy for Greater Brand Loyalty, was written by David Rich for ICC Decision Services. Rich offers excellent advice on how retail is evolving …

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How Brands are Digitizing Retail: The Store of the Future

This article gives you an interesting look at the evolving digital experience necessary to succeed in retail and how major brands are integrating it both into brick-and-mortar and online shopping.

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Staying Up To Speed with Retail

The following excerpt, from the article Evolving expectations keep retailers innovating, was written by Vicki Cantrell, and published on Retailing Today. Cantrell offers great advice on the need to stay …

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Online-Only Text Sales Requires Careful Prep

MBS regional manager, Kathy Cameron, offers great detail on the process stores follow when looking for a third-party program to support their online textbook sales. Take a look at her advice:

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Are Customers Abandoning Your Store?

The following article, written by Paul Demery, Chief Technology Editor for InternetRetailer.com, emphasizes the importance of easy navigation both in-store and online. Talk to your MBS Representative about the ways …

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