Archives for eCommerce

Why Mobile Apps Are Taking off and You Need to Have One

Mobile shopping is so popular with college-age consumers that stores without a mobile app are missing out on market share. Find out how much:

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Big Brands Luring Online Shoppers Offline

The following article, Luring Online Shoppers Offline, was written by Stephanie Clifford for The New York Times. As online shopping has surged, traditional retailers have lost millions in sales to so-called …

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2012 Back-to-School Budget Predictions

To further examine how the state of the U.S. economy will impact Americans’ back-to-school and back-to-college spending plans, we reached out to our friends at BIGinsight for their, well…insights. See what they had to say:

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Clicks And Mortar: Why In-Store Experience Matters (Now More Than Ever)

The following article was written by William L. McComb, CEO, Fifth & Pacific Companies for Forbes.com. Today, in the age of online shopping, flash sales and Groupon, some retailers believe …

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Five Ways College Student Internet Use is Unique

The following article, Plugged in: Five Ways College Student Internet Use is Unique, was written by Mykel Nahorniak, CEO of Localist, for SocialMediaToday.com. Seems like everyone these days is constantly …

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The Case for E-Commerce

The following article, Your Homemade Website Isn’t Cutting It Anymore, was written by Jon Gelberg, Chief Content Officer at Blue Fountain Media, for Inc.com. A report this week from Forrester Research confirmed what …

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5 Common SEO Mistakes and How to Correct Them

The following article, 5 Simple SEO Mistakes You Are Making and How To Avoid Them, was written by Amy Moczynski for SocialFresh.com. Build it and they will come just does …

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How to Use SEO to Your Store’s Advantage

The following article is an excerpt of information compiled from The Beginner’s Guide to Search Engine Optimization (SEO) by SEOMOZ. The in-depth tutorial covers everything you need to know about …

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Online and Mobile Sales on Christmas up 10% in 2011

The following article, Christmas Day brings out online and mobile shoppers, was written by Allison Enright, senior editor for InternetRetailer.com. With most stores closed on Christmas Day, consumers went online …

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University Store Aims for Straight A’s

Every semester, students receive a letter grade measuring their progress and success in various classes. Stacy Elofir, director of University Store at Towson University, believes college stores should be no …

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