Foreword Online

Ideas, information and industry news for collegiate retailers

June 2016: Social Scavenger Hunt

Posted by Joe Clarkin on 5/31/16 10:24 AM

Creating fun ways for students to interact with your store early on in their college experience is crucial to your long-term success. If you can establish a positive relationship from the jump, then you very well may have earned a loyal customer for the next four years, if not even further.

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The Top 11 Misconceptions about eCommerce That Could Be Blocking Sales at Your Store

Posted by Dean Asher on 5/31/16 9:00 AM

It’s a fact: the majority of college-age consumers use their mobile devices to shop around for deals online. If you haven’t implemented an eCommerce solution at your store, what’s stopping you? If you have one, are you operating it in the most efficient way to get your students’ interests and improve your sell-through online?

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Surefire Ways to Promote Yourself on Social Media

Posted by Joe Clarkin on 5/26/16 11:00 PM

There are so many different social media platforms that it feels like it should be easy to get your stuff out there and have people follow on almost immediately, but that's not usually the case. Because these platforms differ in varying ways, they each require a slightly different strategy in order to be used successfully.

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3 Ways to Be a Customer Service Hero

Posted by Dean Asher on 5/26/16 12:00 AM

We like to think that everything goes according to plan for your customers, but every now and then, something goes wrong. Maybe they need to return something, or they're looking for the perfect Father's Day gift but can't find it, or they waited to the last minute to look for their books. Whatever it is, they need a hero.

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Why Shopping Offline is More Appealing Than Some People Think

Posted by Joe Clarkin on 5/24/16 11:00 PM

The rise of online retailers has swiftly changed the way brick-and-mortar stores operate. Not only do you have to worry about the store across the street, but these days you have to worry about retailers from all over the globe providing their goods and services through the convenience of the web. Now, reevaluating old marketing methods and finding creative new ways to bring customers into your building is crucial to the success of a college store in this web-infused market.

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A Beginner's Guide to Facebook Live

Posted by Joe Clarkin on 5/23/16 11:00 PM

Facebook remains the most popular social network in the world and the number one place for stores like yours to connect with customers outside of your brick-and-mortar location. One new feature they've recently rolled out is Facebook Live, which, much like Periscope, allows you to stream live video to reach your customers in real-time. If you're looking for a new way to get your message out there, Facebook Live is a great new thing to try.

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May the 4th Be With KSU Bookstore

Posted by Dean Asher on 5/23/16 12:00 AM

Since "A New Hope" premiered in 1977, the Star Wars franchise has been one of the most successful and beloved media franchises in the world. In fact, it's gotten so popular that the unofficial holiday "Star Wars Day" is celebrated by fans on May 4 — a pun off of the phrase "May the Force be with you."

It gave University Stores at Kennesaw State University something to celebrate as well. The store took the concept and ran with it for the week of May 2-6, offering a sale for 25% off Star Wars merchandise, and using a Star Wars theme to spruce up its display windows and advertise its rental returns.

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3 Tips to Avoid Turning Off Customers

Posted by Dean Asher on 5/20/16 12:00 AM

It's been said that it takes months to gain a loyal customer and only seconds to lose one. If that's true, it is imperative that you do everything you can to keep your store inviting and your customers happy. Unfortunately, a recent Harris poll tells us there are some common things retailers do that turn off their customers.

Rieva Lesonsky shared her list of what sends customers packing in 7 Retail Turnoffs That Send Customers Away Screaming on Small Business Trends.

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How to Boost Your Facebook Engagement Without an Ad Budget

Posted by Dean Asher on 5/19/16 3:53 AM

From gaining followers to cultivating comments and shares, boosting engagement on your social media profiles can be a lot of work. They can also come with a price tag: Facebook ads may be a quick way to increase eyes on your page, but not every store wants to pay for an advertising campaign on social media.

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How to Get a Fresh Look for Your Store, Without Breaking the Bank

Posted by Dean Asher on 5/18/16 12:00 AM

Few things can be as big of a deal as remodeling your store. It gives stores the opportunity to expand, offer new services and even rebrand, as well as create a general air of excitement among students and alumni who want to see the new store once it's complete. In fact, statistics show that a remodel can significantly boost sales.

Unfortunately, it can also be a big headache. Even if you time your store's renovation with subsequent construction on campus like a new student union, a complete remodel is a very expensive and time-consuming venture. Furthermore, it can interfere with your business to have entire sections of your store closed off for weeks at a time while building teams work.

Do you worry your store looks stale but you don't have the money, time or resources to do a full-scale remodel? Don't worry, you can freshen up your store's look every few years if you need to, without breaking the bank. Use these tips to give your store a face lift, on a budget.

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