Foreword Online

Ideas, information and industry news for collegiate retailers

Putting Customer Knowledge to Work for You

Posted by Kate Seat on 7/29/16 8:00 AM

Before they even walk in the door, many of your customers have already done their research. For example, if they're interested in buying a new device, they've probably already read product reviews, scanned customer ratings and compared prices. Webrooming (where a customer shops online, but purchases in-store) is becoming more common and it actually works in your favor.

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Quick Tips for Writing Catchier Email Subject Lines

Posted by Dean Asher on 7/28/16 5:00 AM

If you're like almost every other store in the nation, you're writing several emails a week to customers. It's quick, easy and direct — but if people aren't reading them, then your emails aren't doing you any good.

Your subject lines are the first thing people see when they open their inbox, so they can truly make or break your email messaging. So how do you write subjects that are catchy enough to stand out from the hundreds of other emails people receive on a daily basis and encourage your end users to open them and read what they're all about? It can be tricky, but thankfully Hubspot is here to help.

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3 Ways to Make Your Store More Viable [Guest Blog]

Posted by Kate Seat on 7/27/16 7:30 AM

Lilli Brooks, Corporate Marketing Representative, shares her experience from over a decade of helping college stores of all sizes tackle their individual challenges. Find out what she's learned about the importance of making connections and why it's essential to keep evolving:

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Easy Ways to Humanize Your Social Media Updates

Posted by Kate Seat on 7/26/16 7:00 AM

Your store's social media accounts are the public face of your business. In fact, it's likely that many of your customers' first impressions will be based on what you post online.

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The University Bookstore's Dead Book Society Gown

Posted by Kate Seat on 7/25/16 7:00 AM

For many college stores, summer means a slower pace and less foot traffic. Though it can be tough to come up with new ways to make your store stand out,  knowing what other stores have tried can be a big time-saver. That was the case for Director of Campus Stores Margo Ketels of the University of Dubuque's Babka Bookstore, who found inspiration right here on Foreword Online.

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Customer Service Report — Spoiler Alert: It Matters!

Posted by Kate Seat on 7/22/16 7:00 AM

Providing great, responsive customer service can be the deciding factor in whether potential customers choose your store over your competitors and if they'll become repeat shoppers. While most customers may prefer traditional channels of communication like phone and email, social media is becoming more and more popular as a form of contact.

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Three Features Your POS Needs to Have

Posted by Dean Asher on 7/21/16 5:00 AM

Your POS is important to your store. It's your lifeline at the counter, allowing you to quickly and efficiently process sales and look up information for your customers. But the days of POS systems being glorified cash registers are long gone. Now it's no longer a point of sale — it's a full-blown point of service. With that in mind, college retail POS systems provide a lot of different features to your store. Retail Minded broke down some of the must-have features that your store needs to look for in a POS solution.

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Eight Ways to Prep Your eCommerce Store for the New Term

Posted by Dean Asher on 7/20/16 10:00 AM

Rush is upon us. You’re making sure inventory is accounted for, stocking shelves, scheduling employees for peak hours and putting out the best and brightest new items on prominent display. It’s usually hectic and stressful, but you have your method down to make things roll as smoothly as possible.

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How Managing Your Brand In-store and Online Can Strengthen Sales for Both

Posted by Dean Asher on 7/19/16 5:00 AM

It can be easy to think of your brick-and-mortar store and your eCommerce platform as two separate entities. While they're obviously both part of your store and feature the same inventory, they exist in different spaces, have their own advantages and attract customers who shop in different ways. However, experts find that you can't truly achieve your true potential for success in your physical or web store without using one to properly leverage the other. According to Retail Customer Experience, the best way to do this is by making sure your brand personality is consistent across all channels.

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Quick Tips for Stronger Faculty Relationships [Download]

Posted by Kate Seat on 7/18/16 7:00 AM

Whether they know it or not, the faculty members at your school play a crucial role in the success of your business. By implementing a few savvy strategies, you can encourage helpful feedback, establish a routine of prompt adoptions and inspire devoted on-campus ambassadors.

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