Archives for facebook

How Should Retailers React to Facebook Reactions?

Do Facebook’s new Reactions deserve a “love” from your store? It’s possible, especially if you choose to act on the insights these additional emoji can reveal:

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What an Optimized Facebook Ad Looks like, and How You Can Make One [Infographic]

Facebook ads are one of the most direct ways you can be sure your message is reaching your desired audience, but creating them can seem daunting. From image size to text ratio to the placement and billing process, there are a lot of rules to keep in mind and it can all be pretty confusing.

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Facebook Accounts That Will Make You Smarter

Not every Facebook page is filled with cat videos or politics. Check out some of the smartest accounts posting on the world’s biggest social media platform.

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3 Great Facebook Giveaway Plans

Here at Foreword, we like to highlight plans for promotions with our Monthly Marketing Plans. But why wait for the plan each month? If you want to drum up engagement on your store’s Facebook page and get students excited, a giveaway can be an awesome way to do it.

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In UMBC Bookstore Twitter Contests, Everyone Wins

Interacting with your customers online is more important than ever — and especially for college stores, where you can reach the majority of your audience at any time on Twitter, Facebook and other platforms. Find out how the UMBC Bookstore gets new followers every day with a mix of plenty of fun contests and frequent interaction:

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Old Post Bookstore Offers Prizes for Spring Break Pics

Even if your campus is a little on the deserted side during Spring Break, you can still continue to interact with your students! An easy way to keep in contact is by running a giveaway through Facebook, Twitter or Instagram. Find out how the Old Post Bookstore keeps the interaction going with a fun, annual photo contest:

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How Does Pinterest Compare to Other Social Networks?

Pinterest is often the forgotten social network when it comes to your business communicating with customers. But it might be time for that to change. Find out how:

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Do You Know about These Secret Facebook Functions You Should Be Using?

With frequent regular updates, it’s easy to miss a feature or two on big social media sites. Here are the ones you need to know about:

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Do Images Increase Facebook Engagement?

We all know images make a difference when trying to get customers to interact with you on Facebook. But how big of a difference do they really make? Come see:

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What’s New on Social Media Sites

What are the latest features from Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram?

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