Archives for facebook

What’s the Real Reason So Many People Use Social Media?

Social media often turns into a competition to see who can get the most attention for the things they have to say. But what if you removed the numbers from a site like Facebook? Come in and find out!

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Is the Era of Free Social Media Marketing Ending?

People might not like it, but social media outlets may become even more reliant on “pay-to-play” models. How will this affect your business? Come read and find out for yourself:

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How to Get Started on Social Media for Absolute Beginners

You’ve seen a lot of posts about using your social media on Foreword Online. Here’s one to help you get started in the first place:

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Where to Begin with Social Media

Looking to start a social media account for your store? We’ve found an article we think can help! Read more:

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Need to Rethink Your Facebook Strategy?

Have you been slacking off when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of Timelines? You’re not alone. Read more:

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A Video is Worth a Million Words

On the “a picture is worth a thousand words” scale, where does video rank? Well, according to Dr. James McQuivey of Forrester Research, just one minute of video is worth about 1.8 million words. How can you use video to connect with your customers? Here are a few examples from other college stores:

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Social Media Tips That Work — and You Probably Aren’t Using

Everyone knows social media is a great way to get connected with your audience, but not everyone uses it in the most effective ways. Here are great ways to improve engagement with students that not everybody uses, but everybody should. For more:

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Bigger Isn’t Always Better When Posting

Is there an overall rule to what length a post should be? The 140 character limit for Twitter may seem like a clear guideline, but does it mean you should aim for as close to the max as possible? The answer may surprise you:

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4 Important Actions for Twitter’s New Profile Design

Twitter’s redesigned profile pages are available to anyone who pushes a button to pull the trigger. Their new look is reminiscent of Facebook with a newly dominant top-third banner and left-side headshot overlooking a three-column spread. That means your store needs to make some big changes to your page. Check out how to prepare:

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10 Vital Mobile Marketing Facts and Statistics For 2014

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Take a look at some other staggering statistics that prove why you need a mobile presence:

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