Archives for facebook

Facebook Revamps Pages

Facebook has announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they’re looking for. The new design, which is set to start rolling out in the near future, simplifies navigation and readability, making your job easier. Take a look at all the details:

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Increase Facebook Reach with One Easy Step

Facebook’s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight. Now, a new change to Facebook’s News Feed algorithm means brands will have greater reach than ever. Find out how you can take advantage of this new feature in one easy step:

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Emerging Social Media Marketing Trends for 2014

A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are some major social media marketing trends to look out for in 2014:

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Social Media Idea Swap Recap

We recently hosted our first Social Media Idea Swap, an interactive call where college stores of all sizes could share their most successful ideas! If you missed it, here’s your chance to catch up on all the good information. Watch it here:

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Easy Ideas for Facebook Engagement

Thinking of creative ways to get students to interact on Facebook isn’t easy. So, we’ve compiled a list of quick strategies you can implement to encourage fan and follower engagement. Check it out:

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Chico State Wildcat Store Reveals Secret Behind Social Media Growth

The Chico State Wildcat Store is currently in the process of revitalizing their social media platforms. The store has had a social presence throughout the past couple years on sites including Facebook, Twitter, Instagram, Tumblr and Pinterest, but this Summer, their marketing began to really expand and flourish. What’s their secret? The Wildcat Store hired two new Marketing Assistants in June, Becca Pearl and Sierra Delorefice-Chicarino. See how the pair was able to significantly grow their fan base on each social network:

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Morehead State University Bookstore Generates Excitement with Unique Competition

When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.

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Email Is Crushing Twitter, Facebook for Selling Stuff Online

The following excerpt, from the article Email Is Crushing Twitter, Facebook for Selling Stuff Online, was written by Marcus Wohlsen, and published on Wired.com. For more information on why email is …

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Set a Giving Budget on Social Media

The following excerpt, from the article Disappointed by the ROI of social media? Set a ‘giving’ budget, was written by Jay Palter, social media strategist and speaker, and published on …

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#ComingSoon To A Facebook Near You?

The following excerpt, from the article Facebook is Beta Testing Hashtags, was written by Chris Marentis, Founder and CEO of Surefire Social, and published on SocialMediaToday.com. View the full article to understand …

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