Foreword Online

Ideas, information and industry news for collegiate retailers

Easy Tips to Improve Customer Experience at Your Store

Posted by Dean Asher on 9/29/16 5:00 AM

 

Customer service has always been important. It keeps your customers as happy as possible while they're in store and can lead to valuable, free word-of-mouth advertising.

But when you're competing with the perception of steep price discounts through online vendors, you need to elevate your customer experience — that's what will keep your students coming back to your store term and term again.

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We're #typeformforever, Are You?

Posted by Dean Asher on 9/28/16 8:18 AM

Surveys are an important tool in the college store's toolbox. They let us gauge customer satisfaction, help our students feel like they're being heard and give us valuable insight to what we're doing that's working, and what we could change.

So why not make your surveys easier to build, and better looking?

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How to Connect With Your Local Audience Using Pinterest

Posted by Kate Seat on 9/27/16 9:15 AM

Pinterest may lack the targeting tools of some of the other social media platforms but that doesn't mean you should discount it as a resource for communicating with your customers. With its inherently visual nature and more than 100 million active subscribers, Pinterest is a user-friendly and cost-effective addition to your marketing toolkit — especially for connecting with your local customer base.

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Towson University Bookstore Offers Free Textbooks for 2015-16

Posted by Jason Smallheer on 9/26/16 5:00 AM

Students at Towson University in Towson, Maryland, have the opportunity to win free textbooks for the 2016-17 school year.

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4 Tips For Talking to Super Busy People

Posted by Dean Asher on 9/23/16 10:08 AM

We've all been there. We need to get in front of the CFO of the college, or a busy faculty department head, or another busy administrator who never seems to have the time to meet. It takes forever to even get ahold of them, you might have to reschedule countless times before you finally get in their office, and when you're finally there, giving your presentation or making your case to someone so busy can be difficult or downright intimidating.

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The MBS Systems Dashboard — Making Your Tough Decisions Easy as Pie

Posted by Jason Smallheer on 9/22/16 5:00 AM

You make business decisions daily, sometimes based on a gut feeling or a dinner conversation from the night before. How much product should I order? What will my sales look like tomorrow? Do I have enough people on the schedule? Making the wrong call can not only cost you money, it can lay the foundation for you going out of business.

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How to Make Sure Your Marketing is Effective and Measurable

Posted by Dean Asher on 9/21/16 8:19 AM

How much time and money does your store put into marketing and  promotions each year? Each month? More importantly, do you view it as an expense, or as an investment?

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What Hammocks and Super Soakers Teach Us About the Bookstore Industry

Posted by Rob Heller on 9/20/16 5:00 AM

Sure, I’ll admit I was drifting a little bit. Stretched out in the hammock, enjoying the last of those sweet summer rays. Jimmy Buffett was on the speakers. I could almost feel those gentle, coconut trade winds swaying my swing — back and forth, back and forth, back and forth.

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UNM Bookstore Ditches Traditional Margins, Adds Price Comparison and Sees Big Boost in Unit Sales

Posted by Dean Asher on 9/19/16 5:00 AM

University of New Mexico Bookstore Director Carrie Mitchell jokes that sometimes, she thinks her state is a little behind the curve of textbook trends. When sales started to stagnate and decline for stores nationwide five or six years ago as students flocked toward perceived better deals online, the UNM Bookstore remained steady.

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Social Media Expert's Predictions for the Future of Marketing

Posted by Dean Asher on 9/16/16 5:00 AM

A social media strategy is a must-have for any college retailer who wants to reach their busy students, but as platforms make change after change to their profile layouts, algorithms and other important factors that affect outreach, staying ahead of the curve is a challenge for busy industries like ours.

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