Archives for foursquare

The Power of Location: Why Foursquare Should Be Part of Your Digital Marketing Strategy

With students on the go more than ever, location-based marketing is an easy and effective way for your store to connect. In the following excerpt, from an article written by …

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Appeal to Local Students Through Foursquare

The following excerpt is from the article 3 Tips for Maximizing Foursquare’s New ‘Local Updates’ Loyalty Feature, written by Nick Cicero, social media strategist, for SocialFresh.com. Have you taken advantage …

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10 Tips For Using Location-Based Services

The following excerpt is from the article Using Social to Drive Customer Traffic: 10 Tips For Using Foursquare and Facebook Deals, and was written by Ken Mueller, owner of Inkling …

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Use Foursquare to Enhance Word of Mouth Marketing

The following article, How can I use Foursquare to create word of mouth? was written by Andy Sernovitz and published on SmartBlog for Social Media. Did you know Foursquare grew …

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Location, Location, Location!

The following excerpt, from the article Location-Based Services Can Put Businesses on the Map, was written by MP Mueller for The New York Times. Check out how other small businesses …

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SCVNGR Coming to Symposium 2011!

As the latest addition in location-based social gaming applications, SCVNGR is a great way for college stores to connect with their students. The premise is simple; just go places, do …

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Social Media Series: The Forty-Niner Shops Pursue New Promotions

A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store …

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Social Media Series: Create a Foursquare Business Page

The following article was written by Erica Swallow, Associate Editor of Partner Content at Mashable. Read the full article here. Foursquare business pages are no longer limited to large brands …

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Has Your Store “Checked-In” to Location-Based Technology?

With a generation of students who are more plugged in to technology than ever before, bookstores across the country are turning to new and innovative alternatives in their marketing strategies.  …

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