I have a 13-year-old child. I know I’m biased, but she’s brilliant, funny, articulate and extremely self-aware for her age. It’s hard to believe, honestly, considering she spends hours a day staring blankly at her electronic devices. Like every other parent with a digitally native child, I worry about how she’s growing up differently than we did— spending more time on screens than outside with nature, communicating with her friends online instead of in “real” life and generally not interacting with the physical world as much. How will this affect her emotionally? Will she have less tangible experiences and memories?
As a retailer whose customers are digital natives, you are asking yourself similar questions to keep their business in an increasingly competitive digital marketplace.