Archives for holiday trends

Every Day is a Holiday

While the theme of the day in question may range from silly to serious, from bizarre to boring, these “holidays” give you an instant occasion to celebrate and to promote an event or product specific to your store. Check out three upcoming dates your store can take advantage of:

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College Stores Celebrate St. Patrick’s Day

Students love holidays, so these special occasions present college stores with a unique opportunity to engage with their customers. Last week, several stores offered creative discounts, promotions and events in honor of St. Patrick’s Day. We hunted through Facebook to find five of our favorites to inspire you with new ideas for next year. Check it out!

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Bye, Black Friday?

Black Friday might be the most hyped (and most frenzied) shopping day of the year, but newly released data suggest discount hunters may well find better deals on Presidents Day from the comfort of their own laptops. Find out what type of deals retailers are offering most often to see how you can take advantage of this sales opportunity in the future:

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January Marketing Plan – Revealed!

After a long winter break, it can seem like spring break is years away to students. A quirky Groundhog Day promotion is the perfect way to break up the monotony of studying and classes. How do you celebrate such an obscure date, you may ask? We’ve thought of it all for you! In fact, we’ve created four unique ways to engage your students both in-store and on social media. Choose the one that best fits your needs or combine them for extra fun!

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University Store Celebrates 12 Days of Buyback

Buyback is a busy time of the year and squeezing in promotions isn’t always easy. But, with the help of Foreword Online Marketing Plans, stores don’t have to put in nearly as much effort. This year, University Store at Towson University customized our November Marketing Plan’s 12 Days of Buyback to create an engaging promotion that met their specific needs.Learn all about it:

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Morehead State Engages Fans with Holiday Elf Promotion

The latest holiday craze is the Elf on the Shelf, a popular new holiday tradition that’s based on a 2005 children’s picture book. The story, which explains how Santa Claus knows who is naughty and who is nice, includes a doll and the mischievous elf’s location is supposed to change each day, providing children with the responsibility of locating its current perch.The fun isn’t just for kids, however. Morehead State University Bookstore decided the holiday magic could just as easily be targeted at college students! This year, they created their own Morehead State Elf and encouraged their customers to hunt down his location around campus each day. Check it out:

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Holiday Shopping Trends Review: 5 Factors to Watch in 2014

As soon as the Halloween goods were swept off of department store floors, holiday decorations moved in to take their place. Nielson’s annual holiday shopping forecast predicts that American consumers will spend just two percent more than in 2012, reflecting cautious optimism about the economy. Take a look at some key holiday trends that will be essential to retailer’s success in 2014:

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Twitter Tracks Shoppers’ Holiday Habits

As retailers decide how to spend their last-minute ad dollars, Twitter is sending the message that its ads are a must buy for the big holiday shopping season. The social site conducted a survey that revealed its users turn to the platform to find sales and research products. Plus, users are more likely to spend more money. Take a look at the findings:

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How To Fight Back Against Big Retailer Tactics

According to Candace Corlett, president of WSL Strategic Retail, a New York City-based retail consulting firm, “The smartest thing independents can do is say, ‘We’re not going to compete directly with the Targets of the world.’” So if you shouldn’t go head to head with the big box stores, what should you do? Corlett recommends that independent retailers focus on their strengths—things they can do better than major retailers—and find creative ways to lure shoppers into their stores and convince them to buy. Here’s a look at three ways big retailers plan to attract shoppers this holiday season and how independents can fight back:

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November Marketing Plan – Revealed!

The “Black Friday” of collegiate retail typically occurs during the back-to-school season. But, who says your store can’t make a killing during the holiday season, too? Because your target audience is all about convenience, your store has a big opportunity to gain their gift sales. We’ve created four unique promotions that will bring your customers to your store during the most wonderful time of the year and ensure you unwrap more revenue this holiday season. See what they are:

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