Foreword Online

Ideas, information and industry news for collegiate retailers

3 Proven Ways to Get More Views on Your Videos

Posted by Dean Asher on 8/30/16 5:00 AM

Have you ever worked on a video to share on YouTube or Facebook? You know how much time it takes to put together even one short 30-second clip to highlight your store or a product or service you provide. Unfortunately, you also probably know the frustration or disappointment when you get fewer views on that video than you'd have hoped for.

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Pennsylvania College of Technology Students Give Store Site Fresher Look, More Function

Posted by Dean Asher on 8/29/16 5:00 AM

No matter the size of the school or the store, your students provide valuable insight into what you can tweak or change to be more appealing to your customers.

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4 Easy Ways to Show Your Employees You Appreciate Them

Posted by Kate Seat on 8/26/16 7:30 AM

If you have great employees, you definitely want to keep them. You could devise an elaborate retention program with giveaways and prizes based on specific achievement levels — but you really don't have to. Sometimes, simply letting them know that you appreciate their hard work can be all it takes. 

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Facebook's Ad Changes, and What They Mean for Your Store

Posted by Dean Asher on 8/25/16 5:00 AM

Is your store utilizing Facebook ads? They can be an effective way to ensure your message is reaching the right demographics near your school, but recent changes to Facebook's ad system could change that if you're not careful.

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Take a Tour of MBS [Video]

Posted by Dean Asher on 8/24/16 5:00 AM

We like to brag about our state-of-the-art warehouse that lets us get the right books to our partner institutions, on time. But unfortunately, not everyone has the chance to come get a first-hand look. That's why we've brought it to you.

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5 Social Media Rules You Should Never Break

Posted by Kate Seat on 8/23/16 8:00 AM

By this point, social media should be an important part of your overall marketing strategy, but you may not be using your various accounts to their fullest capabilities. Here are a few general rules you should keep in mind next time (and every time) you post something new:

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How Plato Helps Flagler Increase Foot Traffic and Keep Customers Happy

Posted by Dean Asher on 8/22/16 5:00 AM

In an industry where the majority of business is conducted during just a few weeks each year, one of the many challenges of running a college bookstore is keeping people coming in-store between rush and buyback. Flagler College Bookstore figured out a great way to do it, with the help of an ancient philosopher.

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Pinterest's Video Ads Now Available (for Some)

Posted by Kate Seat on 8/19/16 8:00 AM

Video has become a marketing staple for brands to use when communicating with current or potential customers. While it is a little bit late to the game — and not yet available to everyone — Pinterest's Promoted Video could be a vital tool for showcasing your store's merchandise.

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Do's and Dont's for Great Store Displays

Posted by Dean Asher on 8/18/16 8:58 AM

Take a look at the walls of your store. How often do you change the signage? Now glance over at your table displays. Do they have enough pop, are they eye-catching, do you think they really promote what you're trying to sell? And on top of that, how can you even tell?

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Surprising Stats That Prove You Need to be on Instagram [Infographic]

Posted by Dean Asher on 8/17/16 8:48 AM

Did you know more than half of all millennials use Instagram on a daily basis? That's just one of the reasons your store should be using the image-based social media platform.

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