Archives for marketing

Is the Era of Free Social Media Marketing Ending?

People might not like it, but social media outlets may become even more reliant on “pay-to-play” models. How will this affect your business? Come read and find out for yourself:

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Instagram: Reaching Students One Filter at a Time

Instagram is insanely popular among students. Though it might not be everyone’s go-to social app for marketing purposes, its ability to reach your target demographic is all the more reason to check it out:

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Using Social Media to Boost Your Marketing

Reaching students can be difficult sometimes. They have reputations for having short attention spans, and are always on the go. Therefore, it’s critical that you appeal to them in ways …

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Quick and Easy Tips to Measure Social Media ROI

Don’t be in the dark any longer. Find out how well your social marketing strategies are working with these simple tips to measure social media return of investment:

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Change Student Perception By Dispelling Common Myths

The following article, Bookstore strives to meet student needs, written by The Pioneer, is a great example of how college stores can communicate their many benefits to their customers. Many …

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Three Tips for Twitter Promotions

The following excerpt, from the article, 4 Tips for Terrific Twitter Offers, was written by Andrew Pitre for HubSpot Blog. Check out these tips for suggestions on how to use …

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Use Foursquare to Enhance Word of Mouth Marketing

The following article, How can I use Foursquare to create word of mouth? was written by Andy Sernovitz and published on SmartBlog for Social Media. Did you know Foursquare grew …

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Location, Location, Location!

The following excerpt, from the article Location-Based Services Can Put Businesses on the Map, was written by MP Mueller for The New York Times. Check out how other small businesses …

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University Book Store Connects With New Students

Incoming students are an all-important demographic for collegiate retailers to capture for future sales. That’s why University Book Store at University of Wisconsin – Madison created a fun way to …

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Social Media Series: University Co-Op Shares the Value of a Question

With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have …

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