Archives for marketing

Quick and Easy Tips to Measure Social Media ROI

Don’t be in the dark any longer. Find out how well your social marketing strategies are working with these simple tips to measure social media return of investment:

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Change Student Perception By Dispelling Common Myths

The following article, Bookstore strives to meet student needs, written by The Pioneer, is a great example of how college stores can communicate their many benefits to their customers. Many …

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Three Tips for Twitter Promotions

The following excerpt, from the article, 4 Tips for Terrific Twitter Offers, was written by Andrew Pitre for HubSpot Blog. Check out these tips for suggestions on how to use …

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Use Foursquare to Enhance Word of Mouth Marketing

The following article, How can I use Foursquare to create word of mouth? was written by Andy Sernovitz and published on SmartBlog for Social Media. Did you know Foursquare grew …

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Location, Location, Location!

The following excerpt, from the article Location-Based Services Can Put Businesses on the Map, was written by MP Mueller for The New York Times. Check out how other small businesses …

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University Book Store Connects With New Students

Incoming students are an all-important demographic for collegiate retailers to capture for future sales. That’s why University Book Store at University of Wisconsin – Madison created a fun way to …

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Social Media Series: University Co-Op Shares the Value of a Question

With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have …

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University Store Aims for Straight A’s

Every semester, students receive a letter grade measuring their progress and success in various classes. Stacy Elofir, director of University Store at Towson University, believes college stores should be no …

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Using QR Codes? Don’t Forget One Key Step

The following excerpt, from the article Survey: 83 Percent Of Young Shoppers Can’t Handle QR Codes, was written by Evan Schuman. View the full article on StorefrontBacktalk.com. Given the current …

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Social Media Series: Top Facebook Marketing Tips

A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store …

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