Archives for marketing

Why Nostalgia Can Help You Market to Millennials

Do millennials romanticize times gone by more than other generations? Successful marketers

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4 Ways to Make Your Next Survey Count

Surveys are an important tool in many bookstores’ toolbox. They provide direct feedback and an opportunity for your customers to be honest with you about your services and what they want. So how do you make yours get truly great, actionable feedback?

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Make Your Event Unforgettable

When it’s time to plan an event for your store, it’s important to choose one that your students will enjoy, but one that will also promote your store and everything you have to offer. That’s why we give you a new, completely free marketing plan every month — and to help you use our plans more effectively, here are a few things to keep in mind:

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Must-know Marketing from the Oldest Pros in Business

These businesses have been around forever. Find out why.

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Psychological Studies Every Social Media Marketer Should Know About

What can social media marketing learn from these 15 psychological studies? Stop in and find out:

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How to Run Your Own Social Campaign

You don’t need a big staff of savvy marketers to reach tons of students with social media. Here are some easy tips how:

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Is the Era of Free Social Media Marketing Ending?

People might not like it, but social media outlets may become even more reliant on “pay-to-play” models. How will this affect your business? Come read and find out for yourself:

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Instagram: Reaching Students One Filter at a Time

Instagram is insanely popular among students. Though it might not be everyone’s go-to social app for marketing purposes, its ability to reach your target demographic is all the more reason to check it out:

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Using Social Media to Boost Your Marketing

Reaching students can be difficult sometimes. They have reputations for having short attention spans, and are always on the go. Therefore, it’s critical that you appeal to them in ways …

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Quick and Easy Tips to Measure Social Media ROI

Don’t be in the dark any longer. Find out how well your social marketing strategies are working with these simple tips to measure social media return of investment:

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