Archives for marketing

Change Student Perception By Dispelling Common Myths

The following article, Bookstore strives to meet student needs, written by The Pioneer, is a great example of how college stores can communicate their many benefits to their customers. Many …

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Three Tips for Twitter Promotions

The following excerpt, from the article, 4 Tips for Terrific Twitter Offers, was written by Andrew Pitre for HubSpot Blog. Check out these tips for suggestions on how to use …

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Use Foursquare to Enhance Word of Mouth Marketing

The following article, How can I use Foursquare to create word of mouth? was written by Andy Sernovitz and published on SmartBlog for Social Media. Did you know Foursquare grew …

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Location, Location, Location!

The following excerpt, from the article Location-Based Services Can Put Businesses on the Map, was written by MP Mueller for The New York Times. Check out how other small businesses …

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University Book Store Connects With New Students

Incoming students are an all-important demographic for collegiate retailers to capture for future sales. That’s why University Book Store at University of Wisconsin – Madison created a fun way to …

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Social Media Series: University Co-Op Shares the Value of a Question

With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have …

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University Store Aims for Straight A’s

Every semester, students receive a letter grade measuring their progress and success in various classes. Stacy Elofir, director of University Store at Towson University, believes college stores should be no …

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Using QR Codes? Don’t Forget One Key Step

The following excerpt, from the article Survey: 83 Percent Of Young Shoppers Can’t Handle QR Codes, was written by Evan Schuman. View the full article on StorefrontBacktalk.com. Given the current …

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Social Media Series: Top Facebook Marketing Tips

A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store …

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Take a First Step to Boost Cross-Channel Traffic

A loyalty program that crosses all retail channels can spike holiday sales. This article was originally published on Internet Retailer by Paul Demery, Managing Editor. View the full article. Multichannel …

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