Archives for MBS iTouch Mobile

Is Your Store “Clienteling?”

Amid all the retail angst about how smartphones are shocking the shopper ecosystem with trends like showrooming and webrooming, there’s a more hopeful buzzword on the horizon: Clienteling.
A new report from PwC describes it as using every mobile and digital advantage possible to arm sales associates, enabling them to create a personalized shopping experience that’s at least as satisfying as shopping online. Check out how your store should be accomplishing this new trend:

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Swiping Trumps Tap-and-Pay in Building Mobile Commerce Trust

Regardless of how much mobile payments scale or the security behind the technology, physically swiping a credit card brings up stronger trust feelings than consumers tapping their mobile device against a contactless terminal. Find out why that is and how you can use it to your advantage:

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Omni-Channel Training Allows Small Retailers to Shine

The following article was written by David Mielach, BusinessNewsDaily Staff Writer, for BusinessNewsDaily.com. He offers excellent advice on the next big trend in retail and why stores need to take notice …

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JC Penney Using iPod Touches to Revamp Customer Service

The following excerpt, from the article How JC Penney is using iPod Touches to revamp customer service in 1,100 stores, was written by Todd R. Weiss and published on CiteWorld.com. …

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Popularity of Mobile POS Increases at Major Retail Locations

The following excerpt is from the article J.C. Penney rings up 25% of store sales via mobile devices and was written by Bill Briggs, senior editor for InternetRetailer.com. View the …

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The Impact of Checkout Time on Customer Service Perception

The following excerpt is from an article written by Perry Kuklin, director of marketing and business development for Lavi Industries, and published on RetailCustomerExperience.com. Read the full article for further …

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Must-Have Technology for Today’s Retailers

Retailers are increasingly shifting their point-of-sale to mobile devices in response to the growth in smartphone adoption and the need to create seamless shopping experiences across all channels, according to a new report from Boston Retail Partners. Find out why and how it benefits customers:

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Forget The Register: Stores Use Mobile To Make Sales On The Spot

The following article was written by Wendy Kaufman for NPR.org. The women’s shoe department at Nordstrom’s flagship store in Seattle is bustling. Shoppers are trying on everything from stilettos to …

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Expand Your Sales Opportunities with Mobile Technology

The following excerpt, from the article Serve Customers Anywhere, was written by M.V. Greene for NRF’s STORES magazine. View the full article. Sidewalk sales were a staple of retail in …

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MBS Solutions Series: Expand Your Opportunities

In the article ‘Bricks’ Still Strong in a ‘Clicks’ World, published in NACS’ June 17 edition of the Campus Marketplace e-newsletter by Michael von Glahn, Editor of The College Store …

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