Archives for online engagement

Swarthmore College Bookstore Redefines “Lab Partners”

Forget about “Bring Your Daughter to Work Day.” At Swarthmore College Bookstore, every day is “Bring Your Dogs to Work Day.” For the past eight years, Steve Levin, the store’s book manager, has brought his pair of black labs to work with him. The dogs provide stress relief and comfort to students, staff and faculty. They have become a fixture at the store, and one of the most popular attractions for visitors to the campus. Meet George and Molly:

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Instagram Could Equal Insta-Money for Retailers

Instagram users are overwhelmingly young, wealthy and female, according to a recent study. About 58 percent use the service every day, which means the service is growing faster than any other major mobile app or social network, including Twitter and YouTube. And, most important for Instagram’s future revenue potential, hundreds of the world’s top brands are using Instagram to generate a lot of interest — and presumably, sales — from users. See how your store can take advantage of Instagram’s captive audience by employing some of the same strategies:

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3 Tactics to Initiate a Conversation on Social Media

Getting students to interact with your store via social media is no easy task. We’ve listed several strategies for sparking social engagement and taken one a step further by including ways your store can take action. Take a look:

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Small Gestures of Gratitude That Go A Long Way

Customer loyalty is more important than ever and the end of the year is a great time to establish it with your customers. Check out some easy ways that retailers can connect with their customers and express their appreciation for their continued patronage. We’ve included specific strategies you can use to translate these ideas to benefit your students.

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5 Habits of Highly Effective Tweeting

Your store may be tweeting, but is anyone listening? Getting followers to tune in to your message is easier said than done. Check out these tips on how to craft better tweets that encourage interaction!

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How to Impress Your Best Customers

In today’s world of retail, it’s more important than ever to differentiate yourself from the competition and stand out for your excellent customer experience. Take a look at three ways you can do just that:

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Reward Pinterest Followers with Exclusive Access

The following excerpt, from the article Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag, was written by Lisa Lacy and published on Clickz.com. Lacy describes a unique campaign that the store implemented to …

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Crowdsourcing is a Success at Panola College Store

Social media is opening the lines of communication between business and consumer and allowing for a whole new form of interaction. So, it’s no surprise that crowdsourcing, or soliciting feedback from a group of people to solve a problem or develop an idea, is taking off like wildfire in the world of retail. Read up on how Panola College has used crowdsourcing to increase sales and move inventory:

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Study: Millennials Prefer Traditional Classrooms Over Online Ones

The following excerpt is from an article written by Vignesh Ramachandran for Mashable.com. Ramachandran offers results from a recent study regarding Millennials’ preference for obtaining classroom knowledge. View his full article …

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Set a Giving Budget on Social Media

The following excerpt, from the article Disappointed by the ROI of social media? Set a ‘giving’ budget, was written by Jay Palter, social media strategist and speaker, and published on …

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