Archives for online sales

Bye, Black Friday?

Black Friday might be the most hyped (and most frenzied) shopping day of the year, but newly released data suggest discount hunters may well find better deals on Presidents Day from the comfort of their own laptops. Find out what type of deals retailers are offering most often to see how you can take advantage of this sales opportunity in the future:

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University of Minnesota Bookstores Grows Loyalty with Annual Rose Sale

Valentine’s Day is a perfect time to celebrate just how thankful you are for your students’ continued support. University of Minnesota Bookstores has found a way to do that successfully while building engagement and generating sales at the same time. In fact, the store has been using the same promotion for so long now that it’s become a part of campus culture, according to Kari Erpenbach, marketing manager. Learn how it works:

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Twitter Tracks Shoppers’ Holiday Habits

As retailers decide how to spend their last-minute ad dollars, Twitter is sending the message that its ads are a must buy for the big holiday shopping season. The social site conducted a survey that revealed its users turn to the platform to find sales and research products. Plus, users are more likely to spend more money. Take a look at the findings:

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How Twitter’s New Image Feed Impacts E-Commerce

Now dotting streams full of 140-character updates, users will see images in their feed without having to click links that redirect to Twitpic, Instagram, and other photo platforms. This new photo-laden feed can also be a powerful tool for savvy retailers who currently use social media to drive e-commerce sales. Find out how:

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How Brands are Digitizing Retail: The Store of the Future

This article gives you an interesting look at the evolving digital experience necessary to succeed in retail and how major brands are integrating it both into brick-and-mortar and online shopping.

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An Incredible Ride: WSU Bookstore Scores Big in Sales and Service during March Madness

The ninth-seeded Shockers kept the country on the edge of their seats this season as they advanced to the Final Four with four wins, one over top-seeded Gonzaga and one …

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Retailers Turn to Price Matching to Compete

The following excerpt, from the article Best Buy Swears Shoppers Don’t Have to Bother Showrooming Anymore, was written by Brad Tuttle, who covers business and personal finance for TIME. The …

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Books Coming Back to Bricks?

The following article was written by Richard Curtis, leading New York literary agent, and published on DigitalBookWorld.com. We’d suspected it all along, but the New York Times confirmed it: retail stores …

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3 Digital Marketing Lessons from Amazon.com

The following article was written by Chris Horton and published on SocialMediaToday.com. Over the past few years, Amazon has quickly become an online retail giant and a source of competition …

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The Bricks Vs. Clicks Battle Heats Up for the Holidays

The following article, Holiday Shopping Wars, was written by Shan Li for the Los Angeles Times. The battle is on between bricks-and-mortar retailers and their increasingly potent Internet adversaries. Frustrated by …

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