Archives for online shopping

UIC Bookstore Increases Online Textbook Reservations by 22%

With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item and saw a significant increase as a result. Check it out:

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Instagram Could Equal Insta-Money for Retailers

Instagram users are overwhelmingly young, wealthy and female, according to a recent study. About 58 percent use the service every day, which means the service is growing faster than any other major mobile app or social network, including Twitter and YouTube. And, most important for Instagram’s future revenue potential, hundreds of the world’s top brands are using Instagram to generate a lot of interest — and presumably, sales — from users. See how your store can take advantage of Instagram’s captive audience by employing some of the same strategies:

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Bye, Black Friday?

Black Friday might be the most hyped (and most frenzied) shopping day of the year, but newly released data suggest discount hunters may well find better deals on Presidents Day from the comfort of their own laptops. Find out what type of deals retailers are offering most often to see how you can take advantage of this sales opportunity in the future:

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Showrooming Threat Subsides for Retailers

According to a new study, efforts to eliminate showrooming from shoppers’ behavior paid off in 2013, as a significantly smaller dollar amount was spent by shoppers who visited a store to test or try on a product, only to go online and purchase it, usually for a cheaper price. The IBM study released Monday at the National Retail Federation convention found that showrooming, an issue that has particularly plagued brick-and-mortar retailers in recent years, is no longer a top threat to physical stores. Learn why:

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UC-Davis Stores Team Up with an Unlikely Ally

The staff members at UC Davis Stores are launching a huge initiative this week, according to director Jason Lorgan. That should come as no surprise to those who know the staff well; they have a reputation for being innovative and are always up for trying something new. The other party involved, however, might leave you a little shocked. That’s because it’s Amazon. Find out why:

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Pinterest Announces Promoted Pins

Pinterest announces it’s going to begin experimenting with paid advertising on it’s popular platform. Take a look at what that means for retailers as well as users:

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Improve In-Store Customer Experience for Long-Term Relationship Building

The following excerpt, from the article Create an Omnichannel Retail Strategy for Greater Brand Loyalty, was written by David Rich for ICC Decision Services. Rich offers excellent advice on how retail is evolving …

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Why Your Website Visitors Aren’t Buying

The following excerpt, from the article 5 Reasons Your Website Visitors Aren’t Buying, was written by Angela Stringfellow Consultant for SeniorHomes.com, and published on AMEX’s Open Forum. Below, you’ll find a few of …

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Are Customers Abandoning Your Store?

The following article, written by Paul Demery, Chief Technology Editor for InternetRetailer.com, emphasizes the importance of easy navigation both in-store and online. Talk to your MBS Representative about the ways …

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Consumers Favor Traditional Online Channels For Shopping Information

The following excerpt is from an article written by Gavin O’Malley and published on MediaPost.com. To view more data from the study, view the full article here. Despite all the …

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