Archives for shopping trends

Showrooming Threat Subsides for Retailers

According to a new study, efforts to eliminate showrooming from shoppers’ behavior paid off in 2013, as a significantly smaller dollar amount was spent by shoppers who visited a store to test or try on a product, only to go online and purchase it, usually for a cheaper price. The IBM study released Monday at the National Retail Federation convention found that showrooming, an issue that has particularly plagued brick-and-mortar retailers in recent years, is no longer a top threat to physical stores. Learn why:

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Twitter Tracks Shoppers’ Holiday Habits

As retailers decide how to spend their last-minute ad dollars, Twitter is sending the message that its ads are a must buy for the big holiday shopping season. The social site conducted a survey that revealed its users turn to the platform to find sales and research products. Plus, users are more likely to spend more money. Take a look at the findings:

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Improve In-Store Customer Experience for Long-Term Relationship Building

The following excerpt, from the article Create an Omnichannel Retail Strategy for Greater Brand Loyalty, was written by David Rich for ICC Decision Services. Rich offers excellent advice on how retail is evolving …

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Why Your Website Visitors Aren’t Buying

The following excerpt, from the article 5 Reasons Your Website Visitors Aren’t Buying, was written by Angela Stringfellow Consultant for SeniorHomes.com, and published on AMEX’s Open Forum. Below, you’ll find a few of …

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How Brands are Digitizing Retail: The Store of the Future

This article gives you an interesting look at the evolving digital experience necessary to succeed in retail and how major brands are integrating it both into brick-and-mortar and online shopping.

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Are Customers Abandoning Your Store?

The following article, written by Paul Demery, Chief Technology Editor for InternetRetailer.com, emphasizes the importance of easy navigation both in-store and online. Talk to your MBS Representative about the ways …

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College Students Move to Mobile for Savings

The following excerpt is from the article College Students Deal Hunt on Mobile, written by and published on eMarketer.com. View the full article for further information on the study’s findings. …

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IBM Study Says Showroomers Should Be Targeted

The following excerpt is from the article ‘IBM study says showroomers should be targeted‘ which was written by Tom Ryan, Managing Editor, for RetailWire. View the full article for further …

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Videos Tease Vintage Tees for Morehead’s 125th

The following article was written by Dan Angelo, Assistant Editor of The College Store magazine, and published in NACS’ Campus Marketplace newsletter. The University Bookstore, Morehead State University, Morehead, KY, …

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The Bricks Vs. Clicks Battle Heats Up for the Holidays

The following article, Holiday Shopping Wars, was written by Shan Li for the Los Angeles Times. The battle is on between bricks-and-mortar retailers and their increasingly potent Internet adversaries. Frustrated by …

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