Archives for twitter

Telling a Story with Twitter’s New Photo Collages

Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in a photo in a Facebook-like way. Some early-adopting brands are already experimenting with the ability to share more photos and effectively pack their tweets with more content. Check out an example for inspiration on how you can use this new feature:

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Add More Personality to Your Tweets

As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking. New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets. Take a look at some tips:

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Emerging Social Media Marketing Trends for 2014

A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are some major social media marketing trends to look out for in 2014:

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Small Gestures of Gratitude That Go A Long Way

Customer loyalty is more important than ever and the end of the year is a great time to establish it with your customers. Check out some easy ways that retailers can connect with their customers and express their appreciation for their continued patronage. We’ve included specific strategies you can use to translate these ideas to benefit your students.

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Social Media Idea Swap Recap

We recently hosted our first Social Media Idea Swap, an interactive call where college stores of all sizes could share their most successful ideas! If you missed it, here’s your chance to catch up on all the good information. Watch it here:

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Hashtag Strategies To Boost Brand Awareness

Hashtags aren’t just for Twitter. They’re now used across the social networks, including Facebook, Google+ and Instagram. Used correctly, hashtags can be a powerful tool for enhancing brand awareness and engaging online audiences. Don’t know where to start? Try these strategies.

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How Twitter’s New Image Feed Impacts E-Commerce

Now dotting streams full of 140-character updates, users will see images in their feed without having to click links that redirect to Twitpic, Instagram, and other photo platforms. This new photo-laden feed can also be a powerful tool for savvy retailers who currently use social media to drive e-commerce sales. Find out how:

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Chico State Wildcat Store Reveals Secret Behind Social Media Growth

The Chico State Wildcat Store is currently in the process of revitalizing their social media platforms. The store has had a social presence throughout the past couple years on sites including Facebook, Twitter, Instagram, Tumblr and Pinterest, but this Summer, their marketing began to really expand and flourish. What’s their secret? The Wildcat Store hired two new Marketing Assistants in June, Becca Pearl and Sierra Delorefice-Chicarino. See how the pair was able to significantly grow their fan base on each social network:

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5 Habits of Highly Effective Tweeting

Your store may be tweeting, but is anyone listening? Getting followers to tune in to your message is easier said than done. Check out these tips on how to craft better tweets that encourage interaction!

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Creative Ways to Connect With Customers on Facebook

The following excerpt, from the article 8 Creative Ways to Connect With Customers on Facebook, was written by Scott Gerber, founder of Young Entrepreneur Council, and published on Mashable.com. Below, we’ve chosen four suggestions that …

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