Archives for twitter

Communicating with Your Students via Twitter

Whether you’re a social media expert or a Twitter beginner, here are some helpful, easy tips to take your tweeting to the next level:

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Where to Begin with Social Media

Looking to start a social media account for your store? We’ve found an article we think can help! Read more:

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Social Media Tips That Work — and You Probably Aren’t Using

Everyone knows social media is a great way to get connected with your audience, but not everyone uses it in the most effective ways. Here are great ways to improve engagement with students that not everybody uses, but everybody should. For more:

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Bigger Isn’t Always Better When Posting

Is there an overall rule to what length a post should be? The 140 character limit for Twitter may seem like a clear guideline, but does it mean you should aim for as close to the max as possible? The answer may surprise you:

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4 Important Actions for Twitter’s New Profile Design

Twitter’s redesigned profile pages are available to anyone who pushes a button to pull the trigger. Their new look is reminiscent of Facebook with a newly dominant top-third banner and left-side headshot overlooking a three-column spread. That means your store needs to make some big changes to your page. Check out how to prepare:

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10 Vital Mobile Marketing Facts and Statistics For 2014

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Take a look at some other staggering statistics that prove why you need a mobile presence:

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Telling a Story with Twitter’s New Photo Collages

Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in a photo in a Facebook-like way. Some early-adopting brands are already experimenting with the ability to share more photos and effectively pack their tweets with more content. Check out an example for inspiration on how you can use this new feature:

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Add More Personality to Your Tweets

As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking. New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets. Take a look at some tips:

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Emerging Social Media Marketing Trends for 2014

A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are some major social media marketing trends to look out for in 2014:

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Small Gestures of Gratitude That Go A Long Way

Customer loyalty is more important than ever and the end of the year is a great time to establish it with your customers. Check out some easy ways that retailers can connect with their customers and express their appreciation for their continued patronage. We’ve included specific strategies you can use to translate these ideas to benefit your students.

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