Foreword Online

Ideas, information and industry news for collegiate retailers



Beacons in Retail: What You Need to Know

Posted by Liz Schulte on 10/17/17 5:30 AM

A customer walks into your store, eyes glued to their phone. Barely acknowledging the employee’s greeting, they wander through the store briefly before leaving without making a purchase. This is common in retail. Consumers are distracted, and it is hard to get their attention. That’s where smart beacons can change the store’s interaction with the customer, making the experience better for both.

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What Accounts for Towson's Soaring Success?

Posted by Lori Reese on 10/16/17 5:30 AM

Some call it inclusive access, others all-inclusive. At Towson University, the program that builds textbook charges into course fees is called direct access. Whatever name you choose, there’s no doubt that University Store Director Stacy Elofir’s decision to use the model has been a boon for the retailer, the students and the school.  

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3 Ways You Need to Reach Faculty About Adoptions

Posted by Lori Reese on 10/13/17 5:30 AM

In my first week at MBS, I told a colleague something about faculty adoptions that stunned him. He was writing a blog about why it’s essential for bookstores to get all their adoptions in early.

“Impossible,” I said.

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5 Ways You Need to Spotlight Students’ Bottom Line

Posted by Lori Reese on 10/12/17 5:30 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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Embrace Adventure: Register Now for Session 2 of MBS Systems Free Training Fall Forums

Posted by Lori Reese on 10/11/17 5:30 AM

Whether you have questions about our retail management suite, Arc, want to find out how to make the most of your POS Software or are simply looking for a chance to mix and mingle with industry pros, MBS Systems Free Training Fall Forums has something for you. Journey to Session 2 Oct. 31 – Nov. 2.

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How to Avoid the Retail Race to the Bottom

Posted by Liz Schulte on 10/10/17 5:30 AM

You are five minutes late to meet a friend, but you also have to pick up a couple things before the store closes. You rush inside the store, hoping to get in and out quickly. Immediately you are greeted by rows of overstuffed shelves with more merchandise that you can take in at a glance. You scan the store looking for someone to help you or a sign pointing you in the way you need to go. You only see flashy, red sale signage and uninterested faces. Already late, you squeeze your way through the aisles searching for the few things that you needed to pick up. Your phone rings. It’s your friend asking where you are. You shove the items you managed to find onto the shelves and leave because you don’t have time to deal with it right now.

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3 Keys to Employee Excellence

Posted by Lori Reese on 10/9/17 5:30 AM

Gas stations and big-box stores aren’t the first things that come to mind when you think of employee satisfaction. Yet, that’s something QuickTrip, Costco and Trader Joe’s have in common.

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Alphabetically Challenged: Another Reason Students Fail to Buy Textbooks

Posted by Lori Reese on 10/6/17 5:30 AM

Recently, a former colleague posted a gripe on Facebook illustrating a generation gap that partly explains why students aren’t buying textbooks: Of his 100-plus freshmen at a competitive southeast state school, only two knew the definition of a verb.

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Adopt What? 3 Secrets You Need to Know About Faculty

Posted by Lori Reese on 10/5/17 5:30 AM

First, an apology: Before I started working for MBS, I spent more than a decade in college classrooms oblivious to the needs of campus retailers. Although I can’t speak for all faculty members, I doubt my ignorance was unique.

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Six Strategies to Bring Students to Your Buyback This Term

Posted by Liz Schulte on 10/4/17 5:30 AM

It’s no secret students aren’t thrilled with the amount they receive back on textbooks in comparison to what they spend at the beginning of the semester. More services pop up online that promise better buyback rates every year. With increasing competition, make sure your store doesn’t fall behind on promoting this spring’s buyback with these six ideas on how to increase student traffic.

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