September Marketing Plan

September Marketing Plan

Here's to great characters! Celebrate the month of Booktober with a Literary Costume Contest and a Fictitious Feast.
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University Co-op Sees "Hook 'em Horns" go Global

University Co-op Sees "Hook 'em Horns" go Global

How did the University Co-op use the "selfie" trend to inspire an exciting contest?
Find out
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September Marketing Plan- Revealed!

After a few months of being back at school, it’s time to give your students a break and have some fun! In honor of Booktober, we’ve brainstormed some activities inspired by their favorite fictional characters.

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Happy Labor Day from MBS!

Have a safe and happy (BBQ-filled) Labor Day!

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Communicating with Your Students via Twitter

Whether you’re a social media expert or a Twitter beginner, here are some helpful, easy tips to take your tweeting to the next level:

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Only 118 Days till Christmas!

It may still be unbearably hot outside, but make no mistake: Winter is coming. And with it, the holiday sales season. Although you’ve still got months to go, you should start working out your sales strategy now. Here are some solid reasons to start planning today:

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MBS Helps Strike out ALS

Six MBSers recently beat the Missouri heat while doing their part to help #strikeoutals. Come check out the MBS Ice Bucket Challenge inside:

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Where to Begin with Social Media

Looking to start a social media account for your store? We’ve found an article we think can help! Read more:

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University Co-op Sees “Hook ‘em Horns” go Global

It’s recently been added as a viable Scrabble term (along with chillax and frenemy, by the way). “Selfie” is clearly not going anywhere, either as a word or a phenomenon — and on Facebook and other social sharing sites, selfies are pretty much de rigueur. It’s no surprise, then, to see college stores incorporating them into an online dialogue with their fans and followers. And the results can be epic. See how the University Co-op used this trend to inspire an exciting contest:

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Flash Back, Boost Sales

If you’ve been wondering about the profusion of ’90s fashion popping up all over campus for the past few years, you’re not alone. It turns out that neon everything, flowery dresses and fanny packs (ahem, belt bags) have been resurrected with a very deliberate purpose: to separate millennials from their money. Learn more about why this strategy works:

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Customer Service: Simple, Yet Refined

Customer service may not be easy, but at least it’s simple. Find out how:

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Touchdowns and Textbooks: Behind the Scenes with the MBS President

Before he ever got to here, MBS President Dan Schuppan had lived a fascinating life. Read more:

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