April Marketing Plan

April Marketing Plan

Buyback can be a bit of a circus — and with this month's marketing plan you can make it one of the Greatest Shows on Earth!
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WSU Store Scores a Slam Dunk

WSU Store Scores a Slam Dunk

With a successful basketball team, an awesome venue and a mobile POS, WSU Bookstore had a weekend of amazing sales.
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Twitter’s Evolution in 2015

Twitter is ever-changing, and they already rolled out a number of new features in 2015. Come check out what these new features are and how you can use them:

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Student Workers Are the Heart of UC Davis Stores

How many student workers do you employ in your store? At UC Davis Stores, student employees comprise a large part of the overall staff. Learn why they’re an invaluable part of the team:

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April is Customer Loyalty Month

Did you know that April is Customer Loyalty Month? Have you made any plans to let your customers know how much you appreciate them? If not, we’ve got you covered with a selection of helpful resources.

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Instagram: The Key to More Market Share?

We’ve told you plenty about Instagram lately, but if that wasn’t enough to convince you to use the photo-sharing social app in your store, maybe this finally will:

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Your Guide to #Hashtagging

A #hashtag can be a simple but effective way to improve your store’s social media presence. Come check out this infographic and see how you can utilize hashtags during your next Facebook or Twitter campaign:

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How to Integrate Social Media on Your Website

Integrating their social media accounts with their website is an obvious next step for many bookstores. See how your store can easily keep up with the trend:

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Wichita State Scores a Slam Dunk with Alumni Pep Rally

With a successful basketball team, an awesome venue and a little help from a mobile POS, Wichita State University Bookstore had a weekend of amazing sales. See how they did it:

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Quick (and Cheap!) Merchandising Tweaks

Does your sales floor need a little attention? What about your displays? Refreshing your store’s appearance is easy *and* affordable with these simple tips:

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Three Reasons You’re Fishing Without a Hook Without Better Branding

A strong branding statement can mean the difference between landing a huge catch and going all day without a bite. Find out how:

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Show ‘em Why to Buy at the Bookstore

You go out of your way to make sure that you give your customers a wide range of affordable merchandise — including providing a variety of ways to buy the course materials they need. So why not spread the word?

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