October Marketing Plan

October Marketing Plan

Help your students "Hack into Savings" with lifehacks featuring your store. Share these timely tips to get students saving!
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NDSU Bookstore Lets Students Scratch & Win

NDSU Bookstore Lets Students Scratch & Win

Luck of the draw dictates the discounts at the NDSU Store's Scratch and Win Fridays!
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Happy Halloween from MBS!

Trick or Treat from all of us at MBS! For most of us, Halloween is a nice break before the stress of the holidays and the end of the term. …

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Go Where the Students Are

Does your store use surveys? What about secret shoppers? Simply learning what social media platform your customers engage with most will allow you to target your marketing efforts more effectively. Find out more:

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How a Midwest Grocer is Doing Social CS Right

Here in the MBS Marketing Department, we love Hy-Vee — there’s one just down the street. We especially love this example of how their brand handles complaints on social media. See how you can use these techniques at your store:

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A Social Network That Pays You?

Tsu is a new social media site that promises to pay its users 90 percent of its ad revenue. But is that a business model that will work?

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Pizza Party Nets GVSU Record Early Adoptions

What percentage of adoptions does your store get done more than a month in advance? Find out how one bookstore hit 50 percent inside:

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Watch Our Faculty Relations Webinar

If you missed out on yesterday’s faculty relations webinar, don’t worry. We’ve got the full presentation here ready for you to view at your convenience. Let us know what you …

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What Makes a Great Salesperson

What makes a sales experience truly exceptional? It might have something to do with the merchandise or the store, but it always starts with the salesperson:

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What is Yik Yak?

Yik Yak is a new, somewhat controversial, social media app with a growing audience. But what is it for, and how is it affecting schools across the country?

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The Essential Elements of a Successful Social Media Plan

We’ve found 12 crucial steps that we believe will help you create your best social media plan ever. How do these match up with what you’re already doing?

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North Dakota State Lets Their Customers Scratch and Win

North Dakota State University bookstore leaves their customer discounts up to chance, and it’s brought in more customers than ever. Come read about exactly how their bookstore employees creatively increased their customer reach:

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