August Marketing Plan

August Marketing Plan

Shine a spotlight on your campus celebrities when you encourage students to meet and greet the VIPs at your school!
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University Co-op Sees "Hook 'em Horns" go Global

University Co-op Sees "Hook 'em Horns" go Global

How did the University Co-op use the "selfie" trend to inspire an exciting contest?
Find out
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MBS helps strike out ALS

The ALS Association’s Ice Bucket Challenge has had a fantastic turnout across the nation, with nearly $80 million raised to find a cure for the disease as of early this week! …

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Where to Begin with Social Media

Looking to start a social media account for your store? We’ve found an article we think can help! Read more:

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University Co-op Sees “Hook ‘em Horns” go Global

It’s recently been added as a viable Scrabble term (along with chillax and frenemy, by the way). “Selfie” is clearly not going anywhere, either as a word or a phenomenon — and on Facebook and other social sharing sites, selfies are pretty much de rigueur. It’s no surprise, then, to see college stores incorporating them into an online dialogue with their fans and followers. And the results can be epic. See how the University Co-op used this trend to inspire an exciting contest:

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Flash Back, Boost Sales

If you’ve been wondering about the profusion of ’90s fashion popping up all over campus for the past few years, you’re not alone. It turns out that neon everything, flowery dresses and fanny packs (ahem, belt bags) have been resurrected with a very deliberate purpose: to separate millennials from their money. Learn more about why this strategy works:

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Customer Service: Simple, Yet Refined

Customer service may not be easy, but at least it’s simple. Find out how:

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Touchdowns and Textbooks: Behind the Scenes with the MBS President

Before he ever got to here, MBS President Dan Schuppan had lived a fascinating life. Read more:

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Enhance Your Marketing Campaign

Help your marketing plan reach its full potential. Read more:

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West Chester, Belmont Boost Book Sales with Dorm Delivery

Students are so busy during move-in week that they feel they barely have enough time to make it to the bookstore to pick up books. Some schools are bringing more students to their bookstore by in turn bringing the books to them:

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Social Media: Lessons From the ALS “Ice Bucket Challenge”

If you have any social media presence at all, particularly on Facebook or Instagram, over the past few weeks you have probably noticed a daily influx of video posts in your timeline of people dumping buckets of ice and water over their heads. This viral phenomenon is the “Ice Bucket Challenge,” which is being taken on by growing numbers of men, women, and children to help bring awareness to amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Read more:

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Quick and Easy Tips to Measure Social Media ROI

Don’t be in the dark any longer. Find out how well your social marketing strategies are working with these simple tips to measure social media return of investment:

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