January Marketing Plan

January Marketing Plan

Students without plans for Valentine's Day? No problem! Celebrate with a Guys' Night In and Galentine's Day instead!
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Iowa State Celebrates Magic Mondays

Iowa State Celebrates Magic Mondays

Linking discounts to points scored keeps everyone rooting for the home team, and students have a reason to be happy on Monday!
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Iowa State Celebrates Magic Mondays

Iowa State’s basketball success has allowed their bookstore to create a unique and fun weekly promotion. Come inside and see how they’re getting customers into their store!

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Why Pinterest is Perfect for Small Businesses

With 66 million monthly users, Pinterest is a platform to seriously consider when it comes to reaching your students and the rest of your community. Here are a few reasons why Pinterest makes sense for small businesses (and college stores!):

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Do You Know about These Secret Facebook Functions You Should Be Using?

With frequent regular updates, it’s easy to miss a feature or two on big social media sites. Here are the ones you need to know about:

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6 Tips for Surviving Rush

For many retailers, the holiday season is their busiest, and tends to wind down by or around the beginning of January. For college stores, however, there isn’t just one busy time of year. Here are a few tips to help you make it through the most hectic days:

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Questions to Ask Before You Post on Social Media

Being a social media expert doesn’t just mean you know what your audience will like. You need to know what they don’t care about as well. Find out what questions you need to ask yourself every time you post on social media in order to ensure you’re producing great content.

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UVU Bookstore Surprises Student with Free Textbooks

Many of you out there are either just through or about to start one of the busiest times of year for college bookstores. Stress levels are high, and everyone is wishing the vacation had lasted just a little bit longer. To help keep your students’ spirits up during Rush, why not try a fun giveaway? Find out what the UVU Bookstore cooked up for their customers:

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A Psychological Approach to Pricing

When it comes to your pricing strategy, is psychology a factor? Maybe it should be! Find out how certain numbers and their placement on your signage may impact your customers’ purchasing decisions:

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4 Must-Know Social CS Rules

With a measurable increase in ROI for stores using social media effectively, customer service over Facebook or Twitter is something you have to be able to use. Find out four simple ways how:

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Some Tips for New Administrators

Being a school administrator is tough, regardless of what level you’re in charge of. But it’s especially difficult if you’re brand new to the job. So for those of you just getting started as a school administrator, we’ve found some tips that we hope will help you in this new era of your career.

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Social Media from a Teenager’s Point of View

Over at Medium, they’ve gotten a collection of opinions on social media from a member of it’s most active demographic. In his article, 19 year old Andrew Watts describes each …

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