September Marketing Plan

September Marketing Plan

Here's to great characters! Celebrate the month of Booktober with a Literary Costume Contest and a Fictitious Feast.
Read more
Murray State Rewards VIP Students

Murray State Rewards VIP Students

Offering the convenience of prepackaged textbooks and combining pickup with a party? Great idea!
Read more
Subscribe to Foreword Online

Subscribe to Foreword Online

We'll send you our newsletter every Monday featuring relevant articles, unique ideas, and original strategies.
Subscribe
Share on Foreword Online

Share on Foreword Online

Want to be featured on Foreword Online? Send us a line telling us about your unique event, promotion or strategy!
Read More

Commandments for Social Media Failure

Everyone likes to talk about what you should be doing on social media. But what about those things you need to avoid? Well don’t worry, because we’ve got you covered:

Read More


Is the Era of Free Social Media Marketing Ending?

People might not like it, but social media outlets may become even more reliant on “pay-to-play” models. How will this affect your business? Come read and find out for yourself:

Read More


Murray State Rewards Students with VIP Party

Even though it’s convenient and a great deal, it can be hard for college stores to incentivize prepackage programs at the beginning of the year. Murray State University found a great way of doing it while also getting students familiar with everything else their store has to offer:

Read More


Pinning Leads to Winning (Sales)

Does your store have a Pinterest account? Creating boards for special events like sales, parties and contests can help spread the word and increase traffic for your store. We found some great tips to have you pinning like a pro in no time! Learn more:

Read More


Instagram: Reaching Students One Filter at a Time

Instagram is insanely popular among students. Though it might not be everyone’s go-to social app for marketing purposes, its ability to reach your target demographic is all the more reason to check it out:

Read More


MBS Welcomes Jerry Lynch

One of the newest additions to the MBS family is Jerry Lynch, in the role of Strategic Accounts Executive. Lynch brings a wealth of knowledge from more than three decades of experience in the industry, with a career that began almost 33 years ago as a sales representative for Follett. Find out more:

Read More


When Should You Be Posting on Social Media?

Deciding when is the best time to post on social media is a mystery for many. But don’t worry, because we’ve got you covered with the optimal posting times for all major social media outlets:

Read More


University of Arizona BookStores Bear Down

The University of Arizona bookstore’s Bear Down sales have become a huge hit. Come read more about them:

Read More


6 Tips for Getting Your To-Do List Done

Procrastination has taken over: You’ve got too much to do and too little time. You’ll need to buckle down fast — that’s going to take some willpower. How do you get through the panic of an approaching deadline and actually accomplish something? Here are some tips to help build your willpower, just in time for Friday:

Read More


How to Get Started on Social Media for Absolute Beginners

You’ve seen a lot of posts about using your social media on Foreword Online. Here’s one to help you get started in the first place:

Read More