The following excerpt, from the article Oops: 10 Common Mistakes on Twitter, was written by John Brandon, contributing editor at Inc. magazine and Tech Trends columnist, and published on Inc.com. Below, we've included a few of the tips Brandon mentions. View the full article for even more common mistakes; it's a good read for anyone who manages a social media page.
Usually, I'm on top of my game: retweeting articles, engaging in conversation, and scheduling posts to make sure my feed is active. But my followers politely pointed out that I've been making some common mistakes--and I bet you are, too. Take a look:
I singled out a follower when I didn't mean to.
Make sure you don't make this mistake. When you reply to someone but you want everyone to see your reply, add a period before the @ symbol. So, if you are chatting with a business partner and you want everyone to see the conversation, refer to him as .@businesspartner with a period. That gives you more exposure.
I didn't have a Twitter header photo.
Social media expert Ken Herron says every Twitter user should look at their own profile and make sure they've added photos. You may already know about the background photo and profile photo, but there's also a "header" photo. This is the image that appears in your profile behind your profile photo, name, and handle. By default, it is a solid color. Just edit your profile and click Change Header, then add a new image. (I've since fixed this mistake.)
I auto-post to Facebook.
When you post something on Twitter, it automatically appears on Facebook. This is a common mistake, but few people are willing to change (including yours truly at times). Social media expert Alexandra Golaszewska (alexandrago.com) says the mistake has a double-whammy effect: People who do not know about Twitter get confused by hashtags and other Twitter-specific lingo. And those who do get Twitter think you're lazy because you're not connecting directly with anyone on Facebook.
I should add video to my tweets.
If you're using a tool like HootSuite or SproutSocial.com, you might not know about this feature. On your Twitter profile page, there is a box that holds photos and videos you've posted recently. As marketing expert Jasmine Bina from J.B. Communications (www.jbcomms.com) notes, it's common not to fill these slots. You can quickly add six photos or videos by adding links as part of a new post. "You're missing out on a big opportunity to immediately communicate your personal brand to new and existing followers," she says. "If your stream is empty or outdated, then, frankly, so is your brand."
It's not just about me.
Social marketing expert WendyFlanagan, who is president of Brand4Market (www.brand4market.com), reminded me to retweet articles by other authors and not just promote my own work. I know I should do this but lately had gotten lazy about it. Good advice!
What common errors would you add to the list? Tell us in the comments section!