Foreword Online

Ideas, information and industry news for collegiate retailers



Dean Asher

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

Recent articles by Dean Asher

Greatest Hits of 2016: A Look Back at Foreword Online's Best Posts

Posted by Dean Asher on 12/7/16 5:00 AM

News about upcoming services to college bookstores. Fond farewells to longtime industry leaders. Stories from other collegiate retailers increasing rentals and on-time faculty adoptions in an increasingly competitive business. Monthly marketing plans to better promote your store.

We've published some great content in 2016 if we say so ourselves, and based on our viewership statistics, it seems you agree. In case you missed them the first time — or just want to read them all again — here's a list of our most viewed and shared store stories, Monthly Marketing Plans and other articles from 2016. 

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Why Proper Training Will Lead to Your Store's Success

Posted by Dean Asher on 12/6/16 5:00 AM

Preparedness is an essential trait of running a successful bookstore. The best way to make sure you’ll be ready from day one is to find a comprehensive training program that will enable your staff to provide a smoother customer experience, maximize your store’s organization and turn your employees from novices into experts. A direct correlation can be drawn between well-instructed training and store success.

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North Central University Simplifies Fulfillment, Saves Students Time

Posted by Dean Asher on 12/5/16 5:00 AM

When North Central University's longtime bookstore manager took a job elsewhere, the school took the opportunity to re-evaluate its store and how it served students' course material needs. The Christian co-ed Minnesota residential college found that its 1,300 students were facing some challenges, including long waits and an inefficient process within their on-campus bookstore.

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Are Textbooks Dead? Not Even Close

Posted by Dean Asher on 11/30/16 9:09 AM

There's no denying that times have changed, but even though there are more competitors fighting for market share, the end is hardly near for college retailers. In case you needed a little assurance from your industry peers, however, we've got you covered.

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SCCC's Sheri Bergeron Shares Why She Broke Free of the Lease

Posted by Dean Asher on 11/28/16 5:00 AM

Before acquiring her current title, the Schenectady County Community College FSA College Store’s Textbook Manager had done it all. Since coming to the store in 1972, Sheri Bergeron worked in everything from shipping and receiving to accounting. That’s given her a close look at virtually every level of the college retail business, and she’s experienced it through two models: leasing and ownership. After experiencing the independence and better service that came with institutional operation, Bergeron can't imagine going back.

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What the Increase in Distance Learning Means for Your School, and Your Brick-and-mortar Store

Posted by Dean Asher on 11/24/16 5:00 AM

An interesting new statistic is reassuring news for private higher ed institutions that saw their "inevitable downfall" being forecast a few months ago: Distance learners are on the rise at institutions nationally, and it's proving to be a major revenue stream.

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The More Things Change: How College Retail Hasn't Changed, Even When It Has

Posted by Dean Asher on 11/23/16 12:19 PM

The college retail industry has changed significantly in the last few years. With the rise in big-box online retailers and shifts in technology, everything from marketing and advertising to inventory management and the title procurement process has evolved over the past decade. But that doesn't mean everything is different.

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Untether Your Point of Service with the MBS POS on Microsoft Surface Pro

Posted by Dean Asher on 11/21/16 5:00 AM

Working at a college store requires being on the move. We understand that there are opportunities and events outside the bookstore, and our mobile POS is designed to free you from traditional retail boundaries, expanding your sales floor to wherever your customers are.

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How You can Raise Money and Help Save the Environment (Infographic)

Posted by Dean Asher on 11/16/16 5:00 AM

For years, MBS has offered stores a way to turn their unwanted, no-value textbooks into extra cash for themselves or various student groups on campus. Over the last year, that program also help saved a forest of trees.

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Must-know Tips to Better Connect With Customers Via Email [White Paper]

Posted by Dean Asher on 11/15/16 5:00 AM

Email marketing is a terrific way to reach your customers. It's easy, free beyond the cost of any software you might use, and it's instant, delivering your message straight to your customers. Unfortunately, that's why everyone knows this, which is why your email is one of dozens if not hundreds your customers are receiving each day. This will help you rise above the white noise.

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