Foreword Online

Ideas, information and industry news for collegiate retailers



Kate Seat

About Kate Seat

Kate Seat is a former copywriter at MBS. When away from work, she’s either creating one-of-a-kind art dolls, reading or watching way too much tv with her husband, daughter and an irritable chinchilla named Klaus.

Recent articles by Kate Seat

2017 Spring Rush Survival Guide; Are You Ready? - [Infographic]

Posted by Kate Seat on 1/13/17 5:30 AM

As the spring rush season begins, we wanted to share a survival guide and checklist, setting you up for success this season. Good luck and welcome to spring 2017!

Read More

OBU Campus Store Expands Retail Operation by Outsourcing Textbooks

Posted by Kate Seat on 12/19/16 7:00 AM

In the year since Ouachita Baptist University transitioned to an online bookstore for their course materials, Store Director Beverly Dickerson says their campus location has had increased revenue and anticipates more growth to come.

Read More

6 Tips for Surviving Rush

Posted by Kate Seat on 12/9/16 5:30 AM

For retailers, the holiday season is their busiest time of year. For college stores, however, there are multiple busy periods. Rush and buyback (which can each occur 2-4 times a year), as well as campus events fill your calendar in a hurry. We know it can get a little overwhelming, so we’ve compiled a few tips to help you make it through the madness.

Read More

Demystifying the Latest Thing [Video]

Posted by Kate Seat on 11/22/16 7:02 AM

Thirty years ago, your customers were virtually a captive audience. Now there are new innovations and trends surfacing on a daily basis, leading to more competition than ever before. Are you prepared to meet it?

Read More

Easy Ways to Increase Engagement: #TBT

Posted by Kate Seat on 11/17/16 10:47 AM

If you already follow our Facebook page, you may have noticed our posts on Thursdays have featured some of our favorite memories from the last several decades. Participating in #ThrowbackThursday (#TBT) has been a lot of fun, but it's also served another important purpose: increasing our online interaction and engagement.

Read More

New Duck Store Joins the Flock in $95M Facility

Posted by Kate Seat on 11/14/16 7:01 AM

With seven locations in town, including four on or next to campus, The Duck Store has been a vital part of the University of Oregon campus and the Eugene community since 1920.

Read More

For College Stores, It's a Marathon

Posted by Kate Seat on 11/8/16 8:02 AM

For most retailers, the busiest time of the year is approaching. The carols start playing, holiday decorations appear — if they haven’t already been up since August — and managers nationwide start hiring seasonal help to accommodate increased crowd volume and extended hours.  

As a college store leader, you face an entirely different set of challenges.

Read More

Washburn U Bookstore Serves up Special Offers for Students

Posted by Kate Seat on 10/31/16 8:08 AM

Extending hours during home football games, offering secret sales, participating in on-campus events — the staff of The Ichabod Shop at Washburn University are always looking for new ways to make sure their store is an asset to the students and community they serve. This year, they added a promotion designed to address two common concerns for many students: how to save money on course materials and still receive them before the start of classes.

Read More

3 Attention-grabbing Social Media Ideas for College Stores

Posted by Kate Seat on 10/26/16 8:39 AM

Many of the stores we work with for our weekly College Store Stories use social media platforms as essential tools in their marketing strategies — and it's easy to see why. With a customer base of avid users and the relatively low investment required to engage online, social media marketing is a great fit for any budget-minded store.

Read More

3 Ways to Wow Your Savvy Shoppers

Posted by Kate Seat on 10/7/16 7:59 AM

It's pretty unlikely that any of your customers are shopping without doing research before they shop, especially when it comes to purchases that could dictate their success that term — like electronics or course materials.

In addition to finding out what your customers already know, making sure your employees are well-versed in all of the product lines your store carries is an important part of providing the superior, targeted customer service webrooming can't offer. 

Read More