Foreword Online

Ideas, information and industry news for collegiate retailers



Recent articles by Lori Reese

Career Matters

Posted by Lori Reese on 4/25/17 5:30 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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Lycoming College Partnership Better Serves a Diverse Student Body

Posted by Lori Reese on 4/24/17 5:30 AM

For Lycoming College’s bookstore director Tricia Bausinger, the recent decision to partner with MBS Direct is more than an opportunity to inject new life into a business. It’s a chance to offer better service to a rapidly-changing student body. 

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The Places to Be

Posted by Lori Reese on 4/20/17 5:30 AM

It’s got to be cool. It can’t be too generic. It’s got to be ultra-convenient, and, most of all, today’s college store must speak directly to the peculiar needs, tastes and lifestyle of today’s diverse student body.

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