Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese is a Marketing Copywriter with MBS. She has more than 15 years’ experience teaching in college and K-12 classrooms. In her free time, she loves reading, creative writing and playing with her three-legged cat, Boss.

Recent articles by Lori Reese

How to Capitalize on the Back-to-School Boon

Posted by Lori Reese on 6/21/17 5:30 AM

Good news at last: Back-to-school retail sales will increase 4% this year, according to eMarketer Retail. The time is ripe to set up displays, target items for markdown and put the word out. Embrace the back-to-school spirit.

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Protect Yourself: Small Businesses are Prime Targets for POS Cyberattacks

Posted by Lori Reese on 6/14/17 5:30 AM

How’s this for a mind-boggling number? $2 trillion. That’s how much cybercrime is projected to cost businesses by 2019, according to Forbes.

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Share Your Thoughts: How Do You Show Customers You Care?

Posted by Lori Reese on 6/13/17 5:30 AM

Sometimes we need a sales associate’s attention, and sometimes we need to be left alone. For those in customer service, it can be tough to tell the difference, and getting it wrong can cost businesses sales and customers. As college stores seek to become campus destinations that offer memorable experiences, knowing how and when to approach a shopper is critical.

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The Aztec Empire

Posted by Lori Reese on 6/12/17 5:30 AM

“There’s always that stigma of the bookstore trying to gouge the student,” said Aztec Shops’ Campus Stores Division Director Kathy Brown. Establishing customer trust has been key to the San Diego State University college store’s success.

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5 Tips for Marketing to Your Chinese Students

Posted by Lori Reese on 6/8/17 5:30 AM

Is your college store taking advantage of a burgeoning market on campus? If your school is anything like hundreds nationwide, it has a growing international program — and the country that dominates that pool is China.

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Catastrophe: What Happens When the POS Goes Down?

Posted by Lori Reese on 6/7/17 5:30 AM

Let’s say you have the nation’s most beautiful omnichannel college store set-up: a bricks-and-mortar offering that draws traffic with a café and lounge chairs, an app with vibrant color photos of your spirit wear and gifts, and a website students can access from any device.

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Making the Leap with the MBS Systems POS on a Mobile Microsoft® Surface Pro

Posted by Lori Reese on 6/6/17 5:30 AM

The MBS Microsoft Surface Pro Mobile POS offers more than an opportunity to conduct sales beyond your store. With the complete MBS Systems software loaded onto the state-of-the-art hardware, it’s a chance to increase productivity — and jettison your store ahead of the competition.

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Think Positive

Posted by Lori Reese on 5/30/17 5:30 AM

Consider this: How many students coming into your store resemble the models and mannequins used to sell your spirit wear? If your customers are like the bulk of Americans, then most do not. If they’re anything like most college students nationwide, they’re also highly vulnerable to eating disorders.

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MBS Systems Expert Q&A: Security Part 2

Posted by Lori Reese on 5/25/17 5:30 AM

How does P2PE affect business? In Part 2 of our interview with MBS store automation expert, Sales Manager Chris Bovi, we talk about chip technology, customer wait-times, liability and more.

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MBS Systems Expert Q&A: Security Part 1

Posted by Lori Reese on 5/24/17 5:30 AM

Why do you need P2PE? We sat down with store automation expert, MBS Systems Sales Manager Chris Bovi to discuss the ins and outs of MBS Systems security features and how they affect your store, your customers and your campus.

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