Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese is a Marketing Copywriter with MBS. She has more than 15 years’ experience teaching in college and K-12 classrooms. In her free time, she loves reading, creative writing and playing with her three-legged cat, Boss.

Recent articles by Lori Reese

The Unexpected Longevity of Print

Posted by Lori Reese on 8/18/17 5:30 AM

When the iPad® first appeared in 2010, I was among those who believed print texts were going the way of vinyl. Print might fulfill the longings of future collectors and fetishists, I thought, but for those of us whose profession relied on books, the practical attractions of a digital library would trump any sentimental attachment to the gleam of a paperback spine.

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Join the Adventure: MBS Systems Free Training Fall Forums

Posted by Lori Reese on 8/17/17 5:30 AM

Journey to MBS Systems Training 2017 Fall Forums. Join us on your choice of dates: Oct. 3-5 or Oct. 31-Nov. 2. Courses are free.

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Loyalty Matters: How to Maximize Your Rewards Program

Posted by Lori Reese on 8/11/17 5:30 AM

Faith, devotion, loyalty: College stores need more than foot traffic. They need to take centerstage as a customers’ one-stop-shop for campus necessities. Rewards programs have become one of the most common ways retailers seek to inspire fidelity in consumers, but how well do they work?

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Spotlight: Victor Hoffman Talks MBS Arc

Posted by Lori Reese on 8/2/17 5:30 AM

The MBS Systems Advanced Retail Center, Arc, provides a single sign-on portal to a suite of cloud-based applications. The technology’s functionality drew praise at CAMEX and sparked intense interest among college store managers and directors. Here, we talk to MBS Systems Sales Consultant Victor Hoffman about how Arc can increase productivity and elevate the bottom line.

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Lane Community College’s Titan Store Scores Big With Convenient Food

Posted by Lori Reese on 7/31/17 5:30 AM

For Titan Store Director of Retail Services Tony Sanjume, watching sales data, mining the numbers and thinking strategically about merchandise trends are critical to staying current among Lane Community College’s 8,000-plus students. In recent years, the Eugene, Oregon store has met the challenges facing all college stores head on — launching a food division that now rivals the school supplies division in earnings.

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Reclaim Hours and Energy With Arc

Posted by Lori Reese on 7/26/17 5:30 AM

It saves more than time. It saves the life of your store. With Advanced Retail Center, Arc, from MBS Systems, you have more time and energy for customers, for training associates and for ensuring your store is a campus destination.  

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Managing Unmanageable Employees

Posted by Lori Reese on 7/20/17 5:30 AM

A toxic employee makes the daily stresses of college retail unbearable. Already, tensions abound with faculty politics, student and family financial concerns — not to mention massive changes in the industry as a whole. These workers create chaos, lower morale and inspire your best employees to quit.

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3 Easy Ways to Drive Foot Traffic

Posted by Lori Reese on 7/18/17 5:30 AM

College stores need to establish bonds with customers. Show them you’re interested in helping students save money and succeed. Find creative ways to generate foot traffic.

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UCM University Store Wins New Student Hearts With Orientation

Posted by Lori Reese on 7/17/17 5:30 AM

If there’s one thing UCM University Store Director Charlie Rutt knows it’s that families new to the course materials world need guidance. Many students start school without awareness of the cost of textbooks. Rutt said that, unless families are warned, they will feel deceived when they discover how much they have to spend at the college store. It’s like being invited to a free dinner only to find out you have to pay when the check comes.

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10 Things You Need to Know About Nontraditional Students

Posted by Lori Reese on 7/13/17 5:30 AM

Let’s pretend I’m a nontraditional student. It may be hard to picture me, because nontraditional students come from a variety of backgrounds: we are veterans just back from Afghanistan, professionals over 25 returning to school because we want to change careers or because we’re looking for advancement, and first-generation students fresh out of high school. We are also those enrolled primarily in online classes and holders of GEDs.

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