The eternal question—how to make your store appeal to students enough that they will visit and purchase regularly, be loyal customers and brand ambassadors? No big deal, right? You're keen on listening to others' success stories, trying new tactics, and embracing new marketing trends. As you close out 2016 and agilely leap into 2017, it's time to brainstorm new ways to reach and influence customers. We have a few ideas you can implement immediately.