Foreword Online

Ideas, information and industry news for collegiate retailers



Climbing Higher with MBS Rental

Posted by Rob Heller on 8/5/14 11:00 PM
Topics: textbook rental, MBS Rental

The following excerpt is from the blog of MBS Wholesale Marketing Representative Rob Heller. Read the rest of his post, and then be sure to check out his other entertaining entries here.

august-001a-e1407239116432We are the parents of a 3-year-old. He lives a scary life — just ask him.

“Will, do you want Daddy to tickle you?”

“No, too scary!” he responds, running in different directions.

Catching fireflies in tiny hands, on summer evenings: “too scary.” So are 4th of July sparklers, and new vegetables at dinner time; okay, I’ll give him that one.

This summer we have sought shade under the green foliage of our backyard red maple. Tripp, our 11-year-old son and outdoorsman of his generation, grabbed a limb and pulled himself into the tree. A few lunges, and pulls, and he was halfway up the trunk. Will was elated by this performance of skill. “Tripp, you’re a monkey in the tree,” he said, laughing and pointing.

Expecting to hear his go-to phrase, “too scary,” I asked Will if he wanted to climb the tree with his older brother.

“Yes, please.” Wait, what was that, as Will reached for the lowest branch.

After lifting him onto the maple limb I had to hold his ankle to keep him from rising higher than I could reach. The child who claims to be afraid of everything was climbing his first tree and asking for a banana.

“I need a nana. I’m a monkey in a tree!”

Many times our hesitations of new experiences lead to caution. However, if someone takes a lead, and proves it can be done, it’s far less scary.

A revolution is sweeping the college bookstore industry. Rental books are quickly becoming our students’ alternative to paying high publisher textbook prices. They expect a rental option in today’s competitive market.

Do you have an in-store rental program?

With the MBS in-store rental program you control both the front end retail pricing, and the end distribution. This positioning creates the opportunity to realize higher profit margins. MBS can issue a guaranteed quote today to be realized in December upon the books’ return. If you want to keep the book for your shelves for a future term, you are not required to ship it. It’s a no obligation, no commitment from the stores, rental program.

MBS Rental is not scary. I encourage you to set aside your hesitation and embrace the opportunity. It’s an experience we can lead you through to success.

I’ll help you climb that tree and make it far less scary. Realize your store’s potential to climb higher.

About Rob Heller

Rob Heller began work with MBS in the Wholesale Division in 2012, but his bookstore experiences stretch several decades. He began his career in the early 1990s with College Bookstores of America at their off-campus location serving Clemson University. Rob is also an accomplished sports broadcaster having announced nearly 2,500 games including the ACC and NCAA Tournaments. He has served as the home stadium announcer for Clemson University, Coastal Carolina University, and several professional baseball and soccer teams. He and his wife currently reside in Elgin, South Carolina, (near Columbia) along with their three boys.

Related articles on Foreword Online

Article comments