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College Students Move to Mobile for Savings

Posted by admin on 3/26/13 11:00 PM
Topics: back to college, digital content, college retail

The following excerpt is from the article College Students Deal Hunt on Mobile, written by and published on eMarketer.com. View the full article for further information on the study's findings.

College students have a voracious appetite for mobile apps that help them socialize and communicate. And a November 2012 online survey of 689 US college students conducted by Study Breaks and Campus2Careers finds that they are also committed mobile deal hunters.

Nine out of 10 respondents reported using their phones to scour for deals, coupons and specials; just 10% said they “never” did so. Moreover, 20% of surveyed college students were self-professed mobile deal addicts, saying they “always” checked their phones for the latest deals—another 31% checked their phones for deals “often.” In other words, over half of college students, 51%, were committed mobile deal aficionados.

As one might expect, the large numbers of students looking for purchases with phones in hand translates to large numbers of students making purchases through their phones. The study found that 70% of sampled college students made mobile purchases, and 52% did so at least once a month.

Additionally, college students are using mobile phones increasingly for classwork, a sign that the devices really have penetrated nearly every aspect of student life. Over half of respondents said they used their mobile phone for school-related tasks every day.

Make it easy for students to find deals at your store with our customizable mobile app. On The Go allows students to search your merchandise for information on everything from buyback values to textbook prices. Talk to your MBS Systems Sales Consultant about how On The Go can help your store capture more sales.

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