The following article, 7 Creative Ideas for How to Use Facebook Photo Comments, was written by Matthew Peneycad and published on SocialMediaToday.com. Peneycad came up with some great ideas for using Facebook's newest feature and we have listed four of them below. Read the full article for even more suggestions.
Facebook recently introduced photo commenting functionality on business and brand Pages.
So, how can you use this feature on your Page?
Well, I’m sure that you, and others will devise amazingly creative ways to use this functionality in the future, but I wanted to get you started with a few creative ideas of my own.
Bear in mind that these ideas won’t be universally applicable to all business Pages, so remember to take into account how they might work given the context of your business, your goals and objectives, and how your audience uses social media and technology.
Here are 7 creative ideas for how you can use Facebook’s new photo commenting feature to drive engagement with your audience:
Photo scavenger hunts
A nice thing about the Facebook photo commenting feature is that it is retroactively functional for all of your past posts. Engage your audience by creating a photo update that asks your audience to find that photo in a previous update further down your timeline. ‘Hide’ the photo in the comments of a previous update by using the photo comment feature on an old post.
Fill in the blank… with a photo
As you know, fill in the blank updates on Facebook are really common. Take your next brand-relevant fill in the blank update to the next level by asking your audience to fill in the blank with a photo. You could ask them to show an emotion, demonstrate an expression, strike a pose, show something common around their house, showcase the results of your service, or anything else that may be relevant to your business or brand.
Your audience and your product
Ask your audience to photograph themselves using your product in unique and innovative ways, and post those photos as comments. Not only will this give your audience an opportunity to demonstrate their creativity, but it will be educational to other audience members who may not have thought about a certain application of your product.
Bring your audiences’ comments to life
You’ll need to be selective with how you do this, and not every comment will warrant a photo response, but there are cases when you could surprise and delight your audience by responding to a comment with a photo. Think of instances where a commenter asks a question about how to use something, suggests a new feature or offering, contributes ideas for how to further communicate your brand story; all of these are great opportunities for creating a photo comment in response to your audience.