Concision is important on social media. When users log on, they typically scroll up and down their feeds looking for things that catch their eyes. If you're consistently writing multiple-paragraph diatribes, it's going to be hard to get people to take notice of what you're saying.
As your store continues to work on such things, there are a number of things you'll want to keep in mind. In this article by Ash Read at Buffer, he lists "11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content." Check out a portion of Ash's suggestions below:
10. Ask a question
You know that amazing feeling where you’re having a great conversation with a good friend? They’re listening to you, taking it all in and sharing thoughtful replies and questions. Great social media posts can provide that exact feeling, too.
To truly engage with your audience and build genuine connections, try to see social media as an opportunity to start a conversation. Every single social media post you share can make a lasting impression with someone if you use the right copy and really connect with them.
Questions are a great way to bring your reader into the conversation and increase replies and comments on your content. For example, instead of posting:
Here are the most popular 360 videos on Facebook
You could try something like:
Have you watched any 360 videos on Facebook yet? Here are the most popular
11. Play with punctuation
The rules around punctuation can get extremely complicated. But the truth is, you don’t need to know the difference between a serial comma and an Oxford comma to write a great social media post.
Feel free to experiment with punctuation a little in your content and don’t worry about being 100% correct with every comma or exclamation mark. As long as it feels good and reads nicely, you’ll be fine and including a few extra marks could even increase your engagement as Hubspot discovered:
— Ash Read, Buffer
- Posts with exclamation mark (!) see 2.7% more interactions on average
- Posts that ask questions (?) garner 23% more engagement on average
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