Foreword Online

Ideas, information and industry news for collegiate retailers



Five Ways to Use Social Media and Get Results

Posted by Dean Asher on 11/6/14 3:10 AM
Topics: social media

By now, pretty much every bookstore reading this is going to have a social media account — it's necessary in today's technology-driven market. Some are having plent of success, but it never hurts to brush up on the basics. In a post by Dawn Ellis on Business2Community.com, you can see nine tips for utilizing social media effectively. We've posted the big ones here, and you can see all nine in her original post.

 

1. Plan a social media strategy

It is essential for you to plan a social media strategy. Begin by defining your audience and competition. Research, research and research more. Once you know how to stand out and catch your target markets attention, you can begin to determine your goals and how you intend to achieve these targets. Perhaps your goal is to receive 10 followers a day? Write content ideas to how you plan to achieve this goal. Scrap the useless and go full steam ahead with the great.

2. Be consistent with your brand image

In order to develop trust within your brand, you must be consistent with your social media channels. Where possible usernames and profile images should remain the same and the tone of your social posts must mirror your brand. Remember that each platform is different and has a unique environment; what may work on one channel, may not work on the other.

3. Content reigns king

Word on the street is that content is king. You may have heard that this only applies with website content in order to increase your brands search engine ranking. What you may not know, is that content applies to social media too. People join social media in order to be social, therefore they don’t want to be bombarded with ads. As a result, you must offer interesting and valuable content to your following. By all means link to your website, but make that post relevant to your audience.

4. Connect with uour influencers

Social media has been the platform where celebrities have been discovered, businesses have grown and artists have been noticed. Social media is a great tool for connecting with people that you otherwise wouldn’t. You should know the influencers in your industry and you should be following them on social media. If you want to be found by these people: involve yourself in their conversation, share their posts and leave feedback on blog posts. Keep in mind that there is a fine line between being persistent and stalking.

5. Track your competitors

Regular check your competitors online activity. What are they doing? You may discover that you should be utilizing a certain platform. Are they doing something that you should be doing? Don’t copy their content, adapt your findings to your strategy. You don’t want to steal their fans, you want to convert them.

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

Article comments