As you probably know by now, social media is an excellent tool for interacting with customers on a personal level. It allows you to speak directly to customers no matter where they are. Twitter, in particular, is great for having a quick back and forth with people who follow you, because of its 140 character limit. This makes it great not just for promoting a bookstore event, but for handling customer service. In his post for Hootsuite, Joe Wadlington explains precisely how you can utilize Twitter in this way:
1. Respond to customers with enthusiasm
Respond quickly. Prompt customer service pays off. And when consumers don’t get an answer from a company on Twitter, 81 percent don’t recommend that company to their friends, according to a 2016 survey conducted by Twitter and Research Now. Think of interacting with a Tweet directed at your business in the same way you’d greet someone who walked into your shop. We recommend checking your Twitter at least once a day to respond to potential customers.— Joe Wadlington, Hootsuite Blog
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