Some people think about ways to maximize their social media accounts and say to themselves some variation of "Ugh - that's going to take so long." That may be true in some cases - it's hard to get 10,000 followers quickly unless you're one of those weirdos that pay for it. But there are some simple steps you can take to make sure your social media presence is as robust as it can be while you're working on some of those big-picture goals. At Buffer's blog, author Ash Read has published a post entitled "15 Surefire Ways to Boost Your Social Media Marketing in Under an Hour." We've taken a portion of Ash's story and excerpted it below, but we encourage you to head over to Buffer and see all the easy ways you can provide a boost to your social media.
1. Optimize your bio copy
The short snippet of copy featured in your bio or about section is one of the first things people will see when they check out your social media profile. It’s important to think about what you’d like this copy to say about you or your brand.
It could be interesting to think about what you’d like to be known for, for example, if you’re a real estate company or a content marketer, people should instantly be able to recognize that from looking at your profile.
It’s also worth contemplating what people might search for to find you. Search is becoming increasingly powerful on social media, and if someone is looking for an individual or brand in your niche, then you want to show right up.
2. Check all your profile images are the correct sizes
Images are such an essential part of social media marketing, and none are more important that your profile picture. In just a few minutes you can fine-tune your profile image and ensure it fits within the recommended dimensions on each platform.
Most social media sites will crop or stretch an image to fit within the allotted window, but if you want to make the best impression possible, it’s worth optimizing your images before you upload it.
Here are some suggested images sizes for major social networks:
- Twitter profile photo: 400×400 pixels
- Twitter header image: 1,500×500 pixels
- LinkedIn profile photo: 400×400 pixels
- LinkedIn logo: 400×400 pixels
- Instagram profile picture: 180×180 pixels
- Facebook profile picture: 180×180 pixels
- Facebook cover photo: 851×315 pixels
3. Ensure branding is up to date
(Even on profiles you don’t use anymore)
New social media platforms pop up on a regular basis, and as we all hop in to test the water and see how we can use each, we undoubtedly upload a profile picture in the process.
Not every platform we test will become a mainstream hit and find its way into our long-term social media strategies. But even if you decide not to pursue an individual network it can be worth ensuring your branding is always up to date and that you link away to somewhere you’re a little more active.
4. Experiment with audio
Audio has incredible potential and new apps like Anchor are making it incredibly simple to create audio content.
If you want to foray into the world of audio, you could try turning a blog post into a podcast on Soundcloud, replying to some customers through voice messages or starting some conversations with followers on Anchor.