Though they can be time consuming and difficult to set up, it's no secret that videos are a terrific way to promote your store. Social media also provide an excellent venue to host and share those videos, but we all know that landscape changes frequently.
If you feel like you have some catching up to do if you want to be an effective video marketer, don't worry. Video marketing firm Animoto's recent survey of small and medium-sized businesses found that one in four of such business owners felt they were behind the competition in video marketing. But it's easier to catch up to the pack and make a break for the finish line than you might think. Check out their findings about video marketing in this infographic.
— Megan O'Neill, Animoto
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