Foreword Online

Ideas, information and industry news for collegiate retailers



Last Minute Holiday Retail Ideas

Posted by Jason Smallheer on 12/15/16 5:30 AM
Topics: holidays, college retail, bookstore events

Christmas is days away, and you’re looking for that last little something to blow the season’s numbers out of the water. As our gift to you, we want to offer a few suggestions to help bring you a bit more business this season. Taken from our archives of holiday success stories, here are some ideas you can implement to get your doors swinging and register ringing.HolidaySale.jpg
Ugly Sweater Day

Tacky holiday sweaters aren’t just for parties anymore: Bring a fun, festive element into what can be a stressful time by inviting customers to wear their loudest, trippiest, most sartorially unfortunate sweaters into your store. When they do, offer them a storewide discount.

Procrastinators’ Party

Turn last-minute shopping into an event with saved-the-best-for-last deals and offers. Turn the last weekend before Christmas into a party with cookies, hot chocolate and complimentary gift wrapping on items purchased in the store that day.

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Christmas is Around the Corner

Schedule at least three special events during your holiday season. Customers love the out-of-the-ordinary and special somethings that stores and other businesses offer during the holidays.

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Connect with New Audiences

The College Store at Hobart and William Smith Colleges decided to reach beyond the campus population by advertising to alumni, parents and other non-student demographics during the holiday season. Read up on how they doubled their inSite sales for the month of December with an e-catalog.

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Riverland CC Gets in the Holiday Spirit with 12 Days of Holiday Deals

A big reason for the increase in sales is due to the effectiveness of Riverland's promotion efforts. The school has posted copies of the deals just about anywhere customers would look to find them. In addition to in-store promotions, they have also posted the deals on the school's website, as well as sent out a daily email with the latest deal.

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Take these ideas and make them part of your plan to close out 2016 on a high note and start 2017 in the black.

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