The following excerpt is from 5 Retail Design Tips, written by Clare Evans for Independent Retailer. Evans explains simple strategies to enhance the look of a store, no matter how small, without breaking the bank. Updating the appearance of your store will immediately attract more customers and improve their shopping experience. Take a look at a few that may be the easiest to implement in a college store below, then check out her full article for more information:
For independent retailers, standing out from the competition is the key to survival. But when you do not have the budget to compete with big brand counterparts, leaving your mark is not always easy, especially when it comes to following the latest trends in store and retail design. As customers become harder to please, and increasingly desensitized to what they see at retail, indie retailers need to think of new and exciting ways to capture passing footfall. Here are some techniques that stores of any size, and with just about any budget, can invest in to transform their brick-and-mortar store.
Bold accent colors
When a full-scale interior design project blows the budget, indie retailers can still make a statement in-store with a simple accent wall. For example, painting one wall a bold color, or employing an eye-catching graphic, is an affordable and effective way to breathe new life into a retail space. Not only that, but an accent wall can create the illusion of a larger space.
Retailers should also consider the addition of wallpapers, fabrics, patterns and textures to make their store capture the eyes of passers-by. It is worth remembering that less is more. A bold color should be offset by complimentary shades in a lighter hue.
Rethink retail lighting
Lighting is a key part of your store’s retail design, but is something that is often overlooked. Take a look at your store from a shopper’s perspective at different times of the day. Are there areas that are dimly lit? Are the lights in your changing rooms flattering? Can customers navigate the store clearly?
Consider a mixture of different lighting styles to ensure that all corners of your shop are well lit, and really showcase your products. For indie retailers on a budget, lighting is a quick fix and a quick win.
If you want to stand out from the competition, window displays are the way to go. Indie retailers should look at ways they can differentiate their window campaigns from the competition. Visual merchandising doesn’t just have to display products; it should speak volumes about your brand, and encourage customers to cross the threshold into the store.
Have you recently given your store a makeover? What feedback have you gotten from your customers? Share your results in the comments below!