The third annual National Student Day was celebrated on October 3, 2013 and college stores dedicated the day to showing students appreciation for both their social responsibility and their continued business! Below, several stores share their unique event ideas:
American River College
“This year we decided to benefit the 4-legged members of our community by partnering with the Sacramento County SPCA. We will continue accepting donations of dog & cat food, toys, litter and treats until October 31st. Each student donation gets an entry into our drawing. The winner of the drawing will receive free textbooks for the Spring 2014 term. We will be announcing the winner’s name near the end of the current Fall term.
The SPCA received $112 in cash donations during our 4 hour event Thursday, 10/3. Each student cash donation also received drawing entries. So far we know of one animal that is confirmed adopted as a result of our event – Vinny, the Chihuahua. He was adopted by one of our very own student employees and her family!
The SPCA representatives were thrilled with the response from the students and would love to come back again for another 4 hour meet and greet event with more adoption candidates. The dogs received so much love and attention, they were all very happy.” -Andrea Hudgens, Beaver Bookstore
“We devoted our event to recognizing our students’ support of others, to a canned food drive benefiting the Syracuse community, and to showing our appreciation of student efforts by having special savings on collegiate apparel and food sampling throughout the store.
We provided a 20% discount coupon on collegiate apparel for every food item that was donated. We collected just over 100 lbs of donated canned food! There were also special discounts throughout the store. For instance, we offered a $15.99 promotion on Syracuse imprinted fleece hoodies & crews, long sleeve tees, a sweatpant and a short as well as $100 off Mac’s and $50 off iPads combined with a $25 iTunes Gift Card and a free printer (on the Macs) with every Mac or iPad purchase.
Student groups were invited to the store to raise awareness for their organization. All but one of the groups had tables set up in the Bookstore showcasing their group’s activities and mission. The only group that didn’t opted to stroll through the store and serenade shoppers. A terrific time was had by all!” -Betsy English, University Bookstores
University of Arkansas
“Our National Student Day celebration went over better than we could have ever imagined! We primarily promoted the event via Facebook, Twitter, and word-of-mouth and the turnout was great. We provided catering from Subway which included sandwiches, cookies, chips and drinks, for 300 students and purchased candy from Sam’s Club. All of the food, drinks and snacks were gone within the 2 hour time frame we had committed for the event. The chatter about our event on Twitter and Facebook was overwhelming with positive feedback. I think the goal of not trying to sell anything to students, but rather focusing the event around just celebrating them was a huge success.” -Emmy Barr, University of Arkansas Bookstore
South Dakota School of Mines & Technology
"We recognized students who had been nominated by their peers for their great work in community service and gave them a free water bottle. We also hosted a food drive for Feeding South Dakota where students donated a food item and then were able to enter our “prize machine”. Our prize machine was an inflatable “cash grab” with fake money and coupons donated by local restaurants. Students tried to collect as many coupons for free food as possible in 30 seconds. Finally, we offered discounted soda and free popcorn. -Kelly LaFleur, The Mines Bookstore
SUNY Potsdam College
"We participated in National Student Day by having several groups and organizations display information about themselves, offering free food donated by several of our vendors, as well as providing a table where students could write how they donate their time. Pepsi also had a booth offering samples of their new products." -Lyndon Lake, The College Store
San Diego State University
"We wanted to celebrate National Student Day by promoting both school spirit and service to the San Diego community," said Ben Eisenstein, SDSU Bookstore marketing manager. "As we knew they would, SDSU students supported the effort in a big way. Through their Aztec gear purchases during our NSD 20% Off Sale, the Bookstore was able to donate a portion of those proceeds to the 'Aztec Rock Hunger' campus-wide initiative. This contribution will result in 14,298 pounds of food and 9,520 meals donated to the Jacobs & Cushman San Diego Food Bank. We can't thank our students enough for their tremendous support." -Ben Eisenstein, Aztec Shops Ltd.
Montana State University Billings
During National Student Day we promoted various campus clubs and service groups while also emphasizing that the Campus Store is about more than just selling books. We had tables set up throughout our store where groups such as our Student United Way and Student Government promoted different opportunities for students to get involved on campus and the community. One of our bigger features was the unveiling of Service Sting, a new group formed to promote community involvement and civic engagement for the entire campus. From 11am-1pm, we co-sponsored a photo booth with our Student Activities Board that featured logoed items for use as props in the booth. In addition, we featured a sale where we offered 40-50% off select logo items as well as some school supplies. Throughout the day, we featured various departments who sponsored events such as a hula-hoop competition, a pie eating contest, M&M race, balloon drop with prizes, spin to win, and a piñata. Our head cashier, Terri Haacke, coordinated much of the event with the help of our Office of Community Involvement, Student Union Office, Student Activities Board, as well as with the assistance of Housing and Residential Life, Financial Aid, and Dining Services. It was a true campus-wide event. -Chad Schreier, Jackets & Company
Lorain County Community College
Commodore Books & More National Student Day (NSD) is the one day of the year that the entire staff and administration have fun in thanking the students of Lorain County Community College for selecting us as their college of choice. Our team takes a lot of time to ensure the day is full of activities. We offered a wheel of fun, Nerf war, photo booth, dart games, free ice cream sundaes and pizza. We invited LCCC clubs and local organizations to participate by setting up additional activities and educating students on their mission as well as how they can volunteer their time to give back to the community. Our local businesses donated fabulous prizes for us to give away too, which only added to the excitement of the day.
This year, the President of Lorain County Community College, Dr. Roy Church, also hosted his Fall President’s Forum in the center of all the NSD activities. This event was a great success because CBM incorporated NSD in with the forum creating a great atmosphere of pizza, prizes and popcorn. Dr. Roy Church embraces and engages in as many of our student events as his busy schedule permits. We were very blessed to have him lead this forum; he even sported an NSD T-shirt under his suit jacket! It really sent the entire message of what NSD represents to all the students of our college.
In addition to NSD, we also kicked off Breast Cancer Awareness Month and sold pink ribbons, pink lemonade and all the proceeds from NSD went to the Live Pink Fund at Mercy Regional Medical Center. Overall, we had an outstanding day! -Patty Clark, Commodore Books & More
Members of NACS also stopped by to enjoy the festivities.
"They are a perfect example of what National Student Day is all about. A store taking the day to host a fun interactive event to say thank you to their student customers. I love how they proved that you don't have to have a huge budget to host a great celebration!" said Jen Libertowski, Public Relations Specialist - NACS.
Pamela Hammond, Foundation Coordinator agreed,"The Commodore Books & More's National Student Day was an amazing event! The store took a simple concept with a small budget and made it a huge success. Involving their local community and area businesses to sponsor tables and even including the college president made the event both exciting and fun! It just goes to show you that a little imagination coupled with some creativity goes a long way towards showing students that you care about them and their community."
How did your store celebrate NSD? Share your event idea by commenting below!