The following excerpt is from the article Seven tips to get a grip on YouTube SEO and written by Artemis Berry, Senior Director of Content and Community for Shop.org. Take a look at a few of his tips below, and then view the full article for even more insight on how to optimize SEO through video platforms.
As the second-largest search engine (with more search queries than Bing and Yahoo), a fully optimized YouTube channel is an important component to successful SEO. Here are a few tips on how to drive web traffic by utilizing the power of YouTube:
It’s time to post video content. If you don’t have anything – how are you going to rank? My own disclaimer: You have a lot to compete with. Every second, one hour of video is uploaded to YouTube. For my fellow analytics junkies out there, YouTube even has a dedicated website to help put the numbers in perspective.
Track your rankings. As with just about anything in our world of digital marketing, you cannot (generally) improve what you are not measuring. Not sure how to do that? Spencer recommended an online optimization tracker for video (still in beta) called Voot to start documenting these stats.
Optimize your video thumbnails. Choosing a better thumbnail of your video is a proven way to achieve a higher click-through rate. And, apparently, it’s even more important than the lists on your search engine results page.
Transcripts are searchable – make sure they are correct. YouTube makes machine transcriptions, but they aren’t perfect. To help enhance your search optimization you can override the automated transcript with one that matches the content perfectly.
SEO is a critical piece of the digital marketing strategy for just about anyone who does business. In our highly competitive retail landscape some things are on the must-do list, and YouTube optimization is just a start. But the primary takeaway from these tips is clear: companies must focus on natural search optimization tactics to drive traffic – and hopefully conversion – for their websites.