Foreword Online

Ideas, information and industry news for collegiate retailers



Happy Holidays from MBS

Posted by Jason Smallheer on 12/21/16 5:30 AM

A special holiday video from MBS.

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What Does Your Customer Experience Say about You?

Posted by Jason Smallheer on 12/20/16 5:30 AM

A customer comes into your store and they always leave with a something: a product, a service and always a story. Stories are told everyday–from tales about traffic, lunch or the experience in your store. Look around. What story will your customers tell about you?

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OBU Campus Store Expands Retail Operation by Outsourcing Textbooks

Posted by Kate Seat on 12/19/16 7:00 AM

In the year since Ouachita Baptist University transitioned to an online bookstore for their course materials, Store Director Beverly Dickerson says their campus location has had increased revenue and anticipates more growth to come.

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Connect with Your Customers for Continued Contact

Posted by Jason Smallheer on 12/16/16 5:30 AM

The university bookstore is going through an evolution. Once known as “the place” to pick up course materials and spirit goods, regular visits to the bookstore have dropped to only two to four times per year per student, solely for textbook purchases and buyback.

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Last Minute Holiday Retail Ideas

Posted by Jason Smallheer on 12/15/16 5:30 AM

Christmas is days away, and you’re looking for that last little something to blow the season’s numbers out of the water. As our gift to you, we want to offer a few suggestions to help bring you a bit more business this season. Taken from our archives of holiday success stories, here are some ideas you can implement to get your doors swinging and register ringing.

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The Role of Direct Mail in Marketing to Digital Natives

Posted by Wendy Gish on 12/14/16 8:52 AM

I have a 13-year-old child. I know I’m biased, but she’s brilliant, funny, articulate and extremely self-aware for her age. It’s hard to believe, honestly, considering she spends hours a day staring blankly at her electronic devices.

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Better Customer Service—use Twitter

Posted by Jason Smallheer on 12/13/16 5:30 AM

I’ve had my couch for three years, and it boasts tears in the leather, unstitched stitching and bald spots where the bonded leather detached from the fabric. I made a bad purchase decision. However, I did buy a five-year warranty package. Its purpose, to cover anything that is not wear-and-tear and pay for a repair or replacement. Problem solved? Not so fast.

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Fresno State Kennel Bookstore Shares Secret to $100k Holiday Sale

Posted by Jason Smallheer on 12/12/16 5:30 AM

For 38 years, the Fresno State Kennel Bookstore has had lines outside the store the week after Black Friday full of students and community members anxious to grab holiday deals. The secret to the success of the annual Holiday Open House lies in heritage and an innovative approach to connecting with faculty.

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6 Tips for Surviving Rush

Posted by Kate Seat on 12/9/16 5:30 AM

For retailers, the holiday season is their busiest time of year. For college stores, however, there are multiple busy periods. Rush and buyback (which can each occur 2-4 times a year), as well as campus events fill your calendar in a hurry. We know it can get a little overwhelming, so we’ve compiled a few tips to help you make it through the madness.

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Facebook Ideas Made Easy

Posted by Jason Smallheer on 12/8/16 3:18 PM

Finding creative ways to interact with your students on Facebook isn't easy. To help, we've compiled a list of quick strategies you can implement that others have found successful.

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