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Pinterest Announces Promoted Pins

Posted by admin on 9/19/13 11:00 PM
Topics: social media, eCommerce, Marketing to Students

The following excerpt is from the article Pinterest Announces First Ad Product: Promoted Pins, written by Lauren Indvik and published on Mashable.com. Read her full article for more information on Pinterest's history with monetization and how this move is different.

It's been a long time coming: Pinterest, the heavily funded, 3 year-old image and video-sharing network, announced Thursday that it is going to begin experimenting with paid advertising.

The product is called "promoted pins," and it borrows from Twitter's and Facebook's ad products of the same name. Essentially, businesses will be able to pay to show certain pins at the top of search results and category feeds.

In a blog post announcing the product, Pinterest founder and CEO Ben Silbermann (pictured above) promised the ads would be "tasteful" and "transparent." There will be no "flashy banners" or pop-up ads, he wrote, and the site will clearly differentiate sponsored and organic pins. They'll also aim for relevancy: A search for "Halloween" might produce a pin of an outfit from an online costume shop.

Silbermann says Pinterest is only exploring promoted pins with "select businesses" for now, but we can expect this to be rolled out more broadly in the near future.

Would your store pay for promoted pins? Why or why not? Share your feedback in the comments section below:

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