When you lay items out on display in your store, how much thought do you put into it? Floor tables are a great way to showcase new or clearance merchandise you want to sell, but to create an effective presentation that entices your customers to peruse and buy takes a surprising amount of technique. That was the premise behind the last part of a series on Storefront's blog, "Building a Retail Experience." Be sure to read their full post for more ideas that can make your floor tables more engaging, while potentially increasing your foot traffic.
The Rule of Three
When creating product presentations, visual merchandisers will refer to the rule of three, which suggests working in sets of three when creating a display. The basic concept to follow is: have three sets of each product side by side.
Look at the table presentation for Topshop below, there are sets of three of each product including bags, hats, scarves, etc. This creates interest and ensures there is neither too little or too much of any merchandise on the table.
Perpetuating the Pyramid Principle
It’s simple: have the product in a display that creates a pyramid. Here’s an easy trick to follow. Start your pyramid by placing the tallest item in the middle of the table. Next build steps down either side of the item with whatever is available, and continue to place your merchandise in stacks of 3 down each next step. Viola, you’ve mastered the Pyramid Principle.
This rather basic table setting form actually does a lot for the eye by creating a natural stairstep decrease of height, meaning the consumer walks their eyes downwards forcing a look at the focal points of your display.
The pyramid design is a natural, symmetrical flow and is visually appealing in a room. Consider the display below, the tallest mannequin is in the middle. The neighboring mannequins are lower and follow an symmetrical color scheme. Color is a great way to create a focal point. The pyramid doesn’t always just work on its own, you have to support the aesthetic with visual reinforcement.
The table below has a more subtle and natural pyramid.The tallest item is in the middle. The rest of the merchandise does have a trickle down effect, but the difference in height is much more gradual. Notice too how the lowest merchandise is funneled towards the front. The rhyme is as old as time: “tall in back short in front.” Follow this rule of thumb when building your pyramid and take care to not let your products block each other.