Foreword Online

Ideas, information and industry news for collegiate retailers



The Best Brands on Vine - And How You Can Be One of Them

Posted by admin on 2/11/14 10:00 PM
Topics: social media

The following excerpt is from the article “5 Great Brands on Vine,” written by Evan LePage and published on Hootesuite’s blog. LePage writes about brands that are taking their social marketing to the next level by including short videos or in this case more specifically, Vines. If your store hasn’t already, you can start use this entertaining strategy to connect with your students. Read on to learn how you can create compelling Vines your students will want to share. Then, read the full article for more great examples.

Six seconds may seem like a short time. But a six-second Vine video can add a lot of punch to a brand’s social engagement. Twitter’s Vine, a short video-sharing service launched early last year, quickly gained steam with social media users. Slowly but surely, the same can be said for major brands.

While the six-second clips don’t offer much in terms of production value, the videos are a quick, easy and cheap way to add some life to blog posts or websites, and to show that your organization is on top of trends and active in the social space. Here are a few brands on Vine that are capturing people’s attention by taking advantage of one of the hottest new social tools:

  • Internet Explorer

Internet Explorer launched a Vine campaign called “Not Your Father’s Browser” to show off the features of IE 10. The videos, put simply, are hilarious. This innovative campaign was a hit online and quickly made the Microsoft browser one of the best brands on Vine.

College Stores Could: College bookstores are often perceived as out of touch, or outdated. But, we all know that's simply not the case. Use Vine to show students just how hip your store really is while highlighting all the benefits of shopping there.

  • Lowe’s

Lowe’s is one of the first brands on Vine to provide real value to its followers. With a series of 6-second home improvement tips, Lowe’s caught (and kept) the attention of thousands of Vine users. Learn how to catch dust when drilling, work with a stripped screw or keep squirrels off of your flowers.

College Stores Could: Make instructional videos for your students educating them on important store processes such as how to get the most cash for their books at your store’s buyback event.

  • General Electric

How do you get kids to learn science? How about limiting the lesson to 6 seconds. General Electric launched a quirky #6secondscience campaign that is helping to make science (and their brand) fun.

College Stores Could: Create six-second films that reveal the fun parts of the bookstore industry. Give your students behind-the-scenes access to your store by showing how your books arrive or a reveal a quick day-in-the-life of one of your employees.

Does your school use Vine? If not it’s easy to get started, all it takes is an email or Twitter account to sign up. Next decide on a topic that your students would like to see and something that would be helpful for them to know. The more humor you add to your Vines the better, because students are always after a good laugh! Once you have created your first Vine, you can post it to your Twitter and Facebook accounts to reach your entire social media audience.

Has your store used Vine before? Share your experience in the comments section below.

Related articles on Foreword Online

Article comments