Is your store using an omnichannel eCommerce solution to reach students online? While it's never too late to start, annual sales trends and projections state you might already be well behind the curb.
Dave Chaffey at Smart Insights shared this infographic on the state of online retail. Key takeaways? Mobile is king for getting attention, desktops are still better for actually landing sales, and perhaps least surprisingly, millennials account for half of all online sales. While you consider an eCommerce solution that lets your college store sell to students across all their devices, be sure to take a look at these stats and figures!